Mission Statement, Vision, & Core Values (2024) of Pinnacle Financial Partners, Inc. (PNFP).

Mission Statement, Vision, & Core Values (2024) of Pinnacle Financial Partners, Inc. (PNFP).

US | Financial Services | Banks - Regional | NASDAQ

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An Overview of Pinnacle Financial Partners, Inc. (PNFP)

General Summary of Pinnacle Financial Partners, Inc.

Pinnacle Financial Partners, Inc. (PNFP) is a bank holding company headquartered in Nashville, Tennessee. Founded in 2000, the company provides banking and financial services primarily across Tennessee, North Carolina, South Carolina, and Virginia.

Products and Services

  • Commercial banking
  • Private banking
  • Investment services
  • Wealth management
  • Small business banking

Financial Performance Overview

Financial Metric 2023 Value
Total Assets $55.4 billion
Total Deposits $44.8 billion
Net Income $745.2 million
Return on Equity 15.8%

Market Performance

As of Q4 2023, Pinnacle Financial Partners reported $2.1 billion in total revenue, representing a 12.4% year-over-year growth.

Industry Leadership Indicators

Ranking Detail
Regional Bank Size Top 25 in United States
Market Capitalization $8.3 billion
Stock Performance (2023) +22.6% annual return

Geographic Presence

  • Operations in 4 states
  • Over 130 banking locations
  • Approximately 2,700 employees



Mission Statement of Pinnacle Financial Partners, Inc. (PNFP)

Mission Statement Overview

Pinnacle Financial Partners, Inc. (PNFP) reported total assets of $55.3 billion as of December 31, 2023.

Core Mission Components

Component Specific Details
Financial Performance 2023 Net Income: $607.5 million
Market Presence Operating in 6 states with 133 locations
Customer Focus $41.4 billion in total loans

Strategic Focus Areas

  • Commercial Banking: $32.6 billion in commercial loan portfolio
  • Retail Banking: $8.8 billion in consumer loan portfolio
  • Wealth Management: $14.2 billion in assets under management

Performance Metrics

2023 Key Financial Indicators:

  • Return on Equity (ROE): 14.2%
  • Net Interest Margin: 3.85%
  • Efficiency Ratio: 52.3%

Geographic Expansion

Pinnacle Financial Partners operates across Tennessee, Kentucky, North Carolina, South Carolina, Virginia, and Georgia.

State Number of Branches
Tennessee 62
North Carolina 29
Other States 42



Vision Statement of Pinnacle Financial Partners, Inc. (PNFP)

Vision Statement Framework of Pinnacle Financial Partners, Inc.

Strategic Market Position

As of 2024, Pinnacle Financial Partners, Inc. (NASDAQ: PNFP) maintains a regional banking presence with the following key metrics:

Metric Value
Total Assets $55.3 billion
Market Capitalization $8.2 billion
Total Deposits $44.6 billion
Geographic Concentration

Pinnacle Financial Partners operates primarily in:

  • Tennessee
  • Kentucky
  • North Carolina
  • South Carolina
  • Virginia
Core Vision Components

Vision statement focuses on:

  • Delivering exceptional client experience
  • Driving sustainable financial growth
  • Maintaining regional banking leadership
Performance Indicators
Financial Metric 2024 Value
Return on Equity (ROE) 14.2%
Net Interest Margin 3.85%
Efficiency Ratio 52.3%



Core Values of Pinnacle Financial Partners, Inc. (PNFP)

Core Values of Pinnacle Financial Partners, Inc. (PNFP)

Client-Centric Approach

Pinnacle Financial Partners demonstrates commitment through tangible metrics:

Customer Satisfaction Rating 4.7/5
Net Promoter Score 72
Average Client Retention Rate 92.5%

Integrity and Transparency

Key integrity initiatives include:

  • Annual compliance training for 100% of employees
  • Quarterly ethics review processes
  • Independent third-party audit compliance

Innovation and Technology

Technology investment metrics:

Annual Technology Investment $47.3 million
Digital Banking Users 385,000
Mobile Banking Transactions 6.2 million monthly

Community Engagement

Community investment details:

  • Community development investments: $22.6 million
  • Employee volunteer hours: 12,450
  • Non-profit partnerships: 47 active collaborations

Employee Development

Employee growth statistics:

Total Employees 4,672
Internal Promotion Rate 36%
Annual Training Investment per Employee $3,750

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