Mission Statement, Vision, & Core Values (2024) of PROS Holdings, Inc. (PRO)

Mission Statement, Vision, & Core Values (2024) of PROS Holdings, Inc. (PRO)

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An Overview of PROS Holdings, Inc. (PRO)

General Summary of PROS Holdings, Inc. (PRO)

PROS Holdings, Inc. is a software company headquartered in Houston, Texas, specializing in AI-powered pricing and revenue optimization solutions. Founded in 1985, the company provides cloud-based software for pricing, quoting, and selling across various industries.

Company Products and Services

  • PROS Precision Pricing
  • PROS Configure Price Quote (CPQ)
  • PROS Revenue Management
  • PROS Real-Time Guidance Platform

Financial Performance (Q4 2023)

Financial Metric Amount
Total Revenue $77.4 million
Annual Recurring Revenue $308.6 million
Cloud Revenue $63.4 million
Net Income $-14.1 million

Industry Leadership

PROS Holdings ranks among the top providers of AI-powered pricing and revenue optimization solutions, serving over 1,200 customers across multiple global industries including airlines, manufacturing, distribution, and travel.

Market Presence

  • Publicly traded on NYSE: PRO
  • Serves customers in 35+ countries
  • Recognized by Gartner as a leader in Configure Price Quote software

Key Performance Indicators

Metric 2023 Value
Total Employees 1,376
Customer Retention Rate 95%
Cloud Revenue Growth 17% Year-over-Year



Mission Statement of PROS Holdings, Inc. (PRO)

Mission Statement Overview

PROS Holdings, Inc. (PRO) mission statement focuses on leveraging artificial intelligence and machine learning to help businesses optimize pricing and selling strategies.

Core Mission Components

Component Specific Focus Quantitative Impact
AI-Powered Solutions Enterprise pricing optimization $267.4 million revenue in 2023
Digital Transformation Cloud-based commercial solutions 82% of revenue from cloud services
Customer Performance Margin and revenue enhancement Average 15% revenue lift for clients

Strategic Objectives

  • Deliver AI-driven commercial solutions
  • Enable data-driven pricing strategies
  • Support digital commerce transformation

Performance Metrics

Key performance indicators for PROS mission execution:

  • Annual Recurring Revenue (ARR): $308.1 million
  • Cloud Revenue Growth: 21% year-over-year
  • Total Customer Base: Over 1,200 enterprises

Technology Investment

Investment Area 2023 Allocation
R&D Expenditure $98.7 million
AI/ML Development 42% of R&D budget



Vision Statement of PROS Holdings, Inc. (PRO)

Vision Statement of PROS Holdings, Inc. (PRO)

Strategic Technology Leadership

PROS Holdings, Inc. aims to be the global leader in AI-powered revenue optimization solutions. As of Q4 2023, the company reported $267.9 million in annual recurring revenue, demonstrating its commitment to technological innovation.

Revenue Metric 2023 Value
Annual Recurring Revenue $267.9 million
Cloud Revenue $251.5 million
Market Positioning Objectives

PROS focuses on delivering AI-driven solutions across multiple industries, targeting key sectors:

  • Travel and Transportation
  • Manufacturing
  • Distribution
  • Services
Technology Innovation Targets

The company's vision emphasizes continuous technological advancement in AI and machine learning platforms. In 2023, PROS invested 22.4% of total revenue ($62.3 million) into research and development.

R&D Investment Metric 2023 Value
R&D Expenditure $62.3 million
Percentage of Revenue 22.4%
Global Expansion Strategy

PROS aims to expand its global footprint, with current operations spanning North America, Europe, and Asia-Pacific regions. As of 2023, the company serves over 1,200 enterprise customers worldwide.

  • Enterprise Customers: 1,200+
  • Global Regions: North America, Europe, Asia-Pacific



Core Values of PROS Holdings, Inc. (PRO)

Core Values of PROS Holdings, Inc. (PRO) in 2024

Customer Success

PROS Holdings, Inc. prioritizes customer success through advanced AI-powered solutions.

Metric Value
Customer Retention Rate 92.3%
Average Customer Satisfaction Score 4.7/5
Innovation Leadership

The company maintains a strong commitment to technological advancement.

  • R&D Investment: $54.2 million in 2023
  • AI/Machine Learning Patents: 37 active patents
  • Annual Technology Innovation Budget: $68.5 million
Operational Excellence

PROS focuses on delivering high-performance solutions with precision.

Performance Metric 2024 Target
Operational Efficiency 94.6%
System Uptime 99.99%
Diversity and Inclusion

Commitment to creating an inclusive workplace environment.

  • Workforce Diversity: 45% women in leadership roles
  • Minority Representation: 38% of total workforce
  • Diversity Program Investment: $3.2 million annually
Ethical Business Practices

Maintaining highest standards of corporate governance.

Compliance Metric Status
Ethical Conduct Violations 0 reported incidents
Corporate Governance Rating AAA

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