Mission Statement, Vision, & Core Values of Qurate Retail, Inc. (QRTEB)

You're looking at Qurate Retail, Inc.'s (QRTEB) foundational documents-its Mission Statement, Vision, and Core Values-to understand the company's strategic compass, but the numbers tell a story of significant turbulence. The retailer, now QVC Group, reported a Q2 2025 net loss of $2.22 billion, driven by a massive $2.395 billion in goodwill and intangible asset impairments, so how defintely can a mission to deliver engaging shopping experiences guide a turnaround of that magnitude? With Q3 2025 revenue declining by another 6% and operating income down 61%, we need to map their stated values-like 'Drive Progress' and 'Be Brave'-directly against the clear actions needed to stabilize their $2.105 billion Q1 2025 revenue base. Do these core principles truly offer the operational framework to navigate the shift from linear TV to live social shopping, or are they just corporate wallpaper?

Qurate Retail, Inc. (QRTEB) Overview

You're looking for a clear-eyed view of Qurate Retail, Inc., and the first thing you need to know is that the company officially rebranded to QVC Group, Inc. in February 2025, reflecting its core asset and new strategic focus on live social shopping. This is a business with deep roots, tracing back to the founding of the QVC Network by Joseph Segel in 1986, long before e-commerce was a household term. They pioneered video commerce (vCommerce), blending entertainment with direct sales.

The company operates a portfolio of six major retail brands, including the flagship QVC and HSN (Home Shopping Network), plus lifestyle brands like Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. They sell everything from apparel and beauty to home goods and electronics, reaching over 200 million homes globally through 15 television channels, streaming apps, and social platforms. Their full-year 2024 revenue came in at $10.04 billion, a number that shows the sheer scale of their operation, but the near-term trend is the real story.

This is a massive, complex retail machine that's trying to pivot fast. You can learn more about who is betting on this pivot by reading Exploring Qurate Retail, Inc. (QRTEB) Investor Profile: Who's Buying and Why?

Near-Term Financial Performance: Q3 2025 Data

Honesty, the latest numbers from the third quarter of 2025, reported on November 5, 2025, show a challenging but strategically active period. Total consolidated revenue for Q3 2025 decreased by 6% compared to the prior year, a direct result of the ongoing decline in traditional linear television viewership. This isn't a surprise, but it is a headwind they defintely have to manage.

The core operating segments show the strain:

• QxH (QVC U.S. and HSN) revenue dropped by 7%.
• Cornerstone Brands' revenue fell by 8%.
• QVC International revenue decreased by 1% in US dollars.

While the revenue picture is tough, the real shocker came earlier in Q2 2025, when the company reported a massive net loss of $2.22 billion. This wasn't an operational failure, but rather a necessary accounting step: a significant non-cash impairment charge of $2.395 billion for goodwill and intangible assets, including the QVC and HSN tradenames. This kind of write-down cleans up the balance sheet, but it shows how much the valuation of their legacy assets has changed in the shift to digital.

QVC Group's Position in the vCommerce Industry

Despite the financial turbulence, QVC Group, Inc. remains the largest player in the video commerce (vCommerce) space. They are not chasing a trend; they invented it. Their challenge is transforming their massive customer base from cable TV viewers to digital streamers and social shoppers, which is why they launched the WIN strategy to drive growth through social and streaming platforms.

The company's commitment to corporate responsibility is also notable, earning a spot on Newsweek's America's Most Responsible Companies 2025 list. They ranked 28 out of 77 in the retail & consumer goods industry, a sign that their operational ethics remain strong even as they navigate a difficult financial transition. Their long-term success hinges on whether their investment in live social shopping can offset the decline in their traditional model. The pivot is underway, but the market is still waiting for a clear inflection point in the revenue figures. We need to see those digital sales start to move the needle in a meaningful way.

Qurate Retail, Inc. (QRTEB) Mission Statement

You're looking at Qurate Retail, Inc. (QRTEB) at a pivotal time, and the mission statement is more than just a corporate slogan; it's the blueprint for their transformation from a traditional television retailer into a live social shopping company. The core takeaway is simple: the company is doubling down on its unique strength-live, interactive content-to offset declines in linear TV, and the mission is the strategic lens for that shift.

The official mission statement for Qurate Retail is: to deliver engaging shopping experiences that fuel the passions of our customers. This statement is the anchor guiding the company's 'WIN' growth plan, especially as it navigates a challenging retail environment. To be fair, the stakes are high; the second quarter of 2025 saw a net loss of over $2.22 billion, largely driven by a massive $2.395 billion impairment charge related to goodwill and intangible assets. That kind of financial hit defintely shows why the mission to re-engage customers is so crucial right now. Here's the quick math: you can't fix a balance sheet that size without a clear, customer-centric strategy.

The mission's significance lies in its focus on experience and passion over mere transaction, which is the only way to compete with giants like Amazon. It maps directly to their vision of achieving leadership in curated video and online commerce. You can explore more about the investor landscape in Exploring Qurate Retail, Inc. (QRTEB) Investor Profile: Who's Buying and Why?

Component 1: Deliver Engaging Shopping Experiences

This component is the engine for the company's pivot to vCommerce (video commerce), recognizing that customers are moving to streaming and social platforms. The goal is to move the unique live-selling format to wherever the customer is, making the shopping experience seamless and fun. They are aiming for an ambitious $1.5 billion+ run-rate revenue from streaming and social within three years, which is a clear financial target tied directly to this mission component.

The near-term results for 2025 already show the momentum here, even as total revenue declined by 6% in Q3 2025. The digital shift is happening fast:

• Streaming Monthly Active Users grew by over 80% in the second quarter of 2025.
• Streaming minutes watched increased by 25% in the same period.
• Social and streaming revenue grew by over 30% compared to Q2 2024.

This is where the investment is going: creating a world-leading live social shopping content engine. They're trying to make shopping feel like a conversation, not just a checkout line.

Component 2: Fuel the Passions of our Customers

For Qurate Retail, this part of the mission is about curation, loyalty, and connection. It means moving beyond general merchandise to products that resonate deeply with specific interests-think niche categories like specialized culinary tools or unique home decor. This focus is critical because their business model relies heavily on a highly engaged, loyal customer base.

The existing customer loyalty metrics are the foundation for this component. In 2024, repeat and reactivated customers accounted for a massive 96% of sales. Plus, the average existing customer spent $1,647 and bought 32 items that year. The company is now translating that loyalty to new platforms, acquiring over 100,000 new customers through its TikTok Shop integration in 2025, which is a concrete win in finding new passionate shoppers. The mission is to keep that high-value customer engaged by offering them products they truly care about, not just products they need.

Component 3: The Foundation of the Mission: Doing What's Right

The mission is grounded in a set of Core Values, or 'Principles,' which provide the ethical and operational framework. These principles-Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right-are the 'how' behind the mission's 'what.' The last one, 'Do What's Right,' is particularly visible in their commitment to social responsibility, which is a major factor for modern customers and investors.

This commitment is backed by specific, measurable goals for 2025. For example, the company is nearing its 2025 target of directing $50 million toward women's empowerment and entrepreneurship, having already contributed over $41 million to these causes since 2020. Also, the company's commitment to supply chain transparency and environmental targets, like reducing Scope 1 and 2 emissions by 36% from a 2018 baseline, shows they view responsible retailing as a core part of their brand promise. This focus on impact, alongside profitability, is what gives the mission long-term credibility.

Qurate Retail, Inc. (QRTEB) Vision Statement

You're looking at Qurate Retail, Inc.'s (QRTEB) vision to understand where the business is headed, especially with the Q1 2025 name change to QVC Group. The direct takeaway is that the company is moving aggressively beyond traditional television to become a leader in 'live social shopping,' a critical shift given the $2.22 billion net loss in Q2 2025, largely due to significant impairments. The vision centers on two core pillars: achieving leadership in curated video and online commerce and driving innovation in shoppable entertainment.

Frankly, the old model is under pressure. Total revenue decreased by 6% in Q3 2025, and operating income fell by a steep 61% in the same quarter, so a new vision is defintely needed. This strategic pivot, built on the foundation of their existing video commerce (vCommerce) expertise, is the company's real bet for stabilization and growth. You can dive deeper into the investor landscape in Exploring Qurate Retail, Inc. (QRTEB) Investor Profile: Who's Buying and Why?

Leadership in Curated Video and Online Commerce

Qurate Retail, Inc.'s mission is clear: 'to deliver engaging shopping experiences that fuel the passions of our customers.' This is the core purpose that grounds their vision of leadership. They aren't trying to be Amazon; they aim to be the best at selling a highly curated, small selection of products through engaging video content. The QxH segment, which includes QVC U.S. and HSN, still sees 96% of its sales from repeat and reactivated customers, showing the loyalty is there.

But the 'online commerce' part is where the action is now. The company is actively shifting resources to its QVC+ and HSN+ streaming platforms and social channels. The goal is ambitious: achieve a run-rate revenue of over $1.5 billion from streaming and social shopping within three years. This is a massive, necessary pivot from the traditional linear TV model, which is seeing declining viewership. The QVC International segment was a rare bright spot in Q2 2025, reporting a revenue increase of $17 million, which shows the international appetite for their model is still strong.

Here's the quick math: to hit that $1.5 billion streaming and social target, they need to quickly translate their existing customer loyalty-where the best QVC customers spent an average of $3,980 on 76 items in 2024-into the new digital channels. That's the challenge.

Driving Innovation in Shoppable Entertainment

The second part of the vision-driving innovation in shoppable entertainment-is all about the 'live social shopping' strategy. This is where Qurate Retail, Inc. is leveraging its decades of live content production experience and applying it to new platforms like TikTok, YouTube, and its own streaming apps. They are building new capabilities to efficiently create purpose-built content for a 24/7 live shopping environment.

This innovation is critical because the company is facing serious financial headwinds. Operating income in Q1 2025 dropped to just $14 million from $145 million in the prior year, a clear sign that the old operational model is struggling to maintain profitability. The restructuring costs, which hit $57 million in Q1 2025, show the expense of this transition.

The strategic framework for this innovation is rooted in their five core Principles, which act as the cultural guideposts for the shift:

• Drive Progress: Focus on the Project Athens initiative, which is expected to deliver over $500 million in adjusted OIBDA run-rate impact.
• Act With Empathy: Maintain the customer-centric approach that has kept repeat sales high.
• Be Brave: Take the risk of transforming the entire business model to live social shopping.
• Embrace the Future: Adopt streaming and social media as the next frontier for retail.
• Do What's Right: Continue to emphasize corporate responsibility, like reducing Scope 1 and 2 emissions by 36% from a 2018 baseline.

The innovation isn't just about technology; it's about making shopping fun again. The company is trying to recapture the magic of interactive, live content and move it to where the next generation of shoppers is spending their time. That is the only path to reversing the Q2 2025 net loss of $2.22 billion.

Qurate Retail, Inc. (QRTEB) Core Values

You're looking for a clear map of where Qurate Retail, Inc. is headed, especially as they transition to QVC Group in Q1 2025. The company's five core values, or 'Principles,' are more than just posters on a wall; they are the operational framework guiding their massive shift into live social shopping. This is where the rubber meets the road, especially when you consider the strategic changes happening against a challenging financial backdrop.

The vision centers on leadership in curated video and online commerce, driving innovation in shoppable entertainment, and their mission is simply 'to deliver engaging shopping experiences that fuel the passions of our customers.' Let's break down how the 2025 actions and numbers reflect these core values.

Drive Progress

This value is about continuous improvement and measurable results, and Qurate Retail has been relentless. The multi-year 'Project Athens' initiative, designed to instill operational rigor, is a perfect example. This project is expected to deliver over $500 million in adjusted Operating Income Before Depreciation and Amortization (OIBDA) run-rate impact through the end of 2024, setting the stage for 2025. The focus is on streamlining the business to fund future growth, which is critical when Q1 2025 revenue was $2.105 billion, a decrease from the prior year. You need that operational efficiency to stabilize the core business, so this is defintely a value tied directly to the balance sheet.

Embrace the Future

The company is making a definitive, brave pivot toward the future of retail: live social shopping. This value is embodied in the new 'WIN' strategy, which aims to drive top-line growth by expanding social and streaming platforms. The goal is ambitious: generate over $1.5 billion in run-rate revenue from streaming and social within three years. This isn't a small bet; it's a fundamental change in how they reach their customers, moving content to 'Wherever She Shops.' The company is actively building a new, human-centric content engine, which you can learn more about in the strategic overview: Qurate Retail, Inc. (QRTEB): History, Ownership, Mission, How It Works & Makes Money.

Be Brave

In finance, courage often looks like cleaning up the balance sheet to reflect a new reality. Qurate Retail demonstrated this in Q2 2025 by recording a massive non-cash impairment charge of $2.395 billion related to goodwill and intangible assets, including $930 million tied to the QVC and HSN tradenames. Here's the quick math: that charge pushed the company to a net loss of $2.22 billion for the quarter. But honestly, a charge this large is a sign of management being willing to face the challenges of the old model head-on to clear the way for the new, future-focused strategy. That's a brave move for a Fortune 500 company.

Act With Empathy

Empathy here translates to a deep commitment to social impact and inclusion. The company's corporate responsibility efforts earned them a spot on Newsweek's America's Most Responsible Companies 2025 list. Their commitment to empowering entrepreneurs is clear: they surpassed their goal to spotlight 500 underrepresented small businesses two years early. Also, their financial contributions to causes have been substantial:

• Total contributions to charities since 2020 have exceeded $148 million, surpassing their 2020-2025 commitment of $100 million.
• They have contributed over $41 million toward women's empowerment and entrepreneurship since 2020, nearing their 2025 target of $50 million.

Do What's Right

This value underpins their environmental and governance commitments. Doing what's right means transparency and measurable sustainability. The company is actively working toward its goal of a 50% reduction in Scope 1 and 2 emissions by 2030, having already achieved a 36% reduction from a 2018 baseline. On the governance side, the commitment to diversity is clear, with a 2025 goal to have 25% of leaders be members of underrepresented racial/ethnic groups, and specifically aiming to double the percentage of Black and Hispanic/Latino leaders to 12% and 10%, respectively. This shows a dedication to building a business that reflects the diverse customer base it serves, making ethical and inclusive practices a core part of the business model, not just a side project.