Mission Statement, Vision, & Core Values of Rockwell Automation, Inc. (ROK)

How do companies stay on track and ensure everyone's working towards the same goals? One crucial way is through clearly defined mission, vision, and core values. For Rockwell Automation, a leader in industrial automation and digital transformation, these statements not only guide their internal strategies but also reflect their commitment to customers and the wider world.

But what exactly are Rockwell Automation's mission, vision, and core values, and how do they translate into real-world impact? In fiscal year 2024, the company reported revenue of $8.264 billion and a net income of $953 million, figures that underscore the scale of their operations and the importance of their guiding principles. How do these values contribute to such significant financial outcomes, and what can businesses learn from their approach?

Let's delve into the specifics of Rockwell Automation's guiding statements to understand how they drive the company's success and shape its role in the future of manufacturing.

Rockwell Automation, Inc. (ROK) An Overview of

Rockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader specializing in industrial automation and digital transformation. The company provides a comprehensive range of solutions, including:

• Control Systems: Programmable logic controllers (PLCs), human-machine interfaces (HMIs), and industrial computers.
• Software and Services: Manufacturing execution systems (MES), asset management, and cybersecurity services.
• Industrial Components: Sensors, drives, and motor control solutions.

These offerings cater to diverse industries such as manufacturing, energy, and transportation, enabling businesses to enhance productivity, sustainability, and connectivity. As of April 2025, Rockwell Automation continues to be a key player in driving innovation and efficiency in industrial operations worldwide.

In the most recent fiscal year, Rockwell Automation achieved record-breaking revenue, driven significantly by its core product sales. The company's performance reflects substantial growth in key markets, demonstrating its strong market position and the increasing demand for its automation solutions. Specific figures and detailed analysis can be found in their latest financial reports.

Rockwell Automation stands as a leader in the industrial automation sector, renowned for its innovative solutions and commitment to customer success. To understand the factors that contribute to Rockwell Automation's success and its impact on the industry, continue reading: Breaking Down Rockwell Automation, Inc. (ROK) Financial Health: Key Insights for Investors

Rockwell Automation, Inc. (ROK) Mission Statement

The mission statement of Rockwell Automation is “Expanding Human Possibility.” This concise statement encapsulates the company's focus on leveraging automation to improve productivity, sustainability, and human quality of life. It serves as a guiding principle for all its activities and strategic decisions. The mission aims to inspire employees, partners, and customers by articulating a clear purpose that goes beyond mere profit.

Here are the core components of the mission statement:

• Expanding: Signifies growth, innovation, and the continuous pursuit of new possibilities.
• Human: Highlights the company's focus on people, emphasizing that technology should serve humanity's best interests.
• Possibility: Denotes the potential for achieving more through automation and advanced solutions.

Each component plays a critical role in shaping the company’s overall strategy and approach to the market.

Expanding Human Potential through Innovation

The 'Expanding' component of the mission statement reflects Rockwell Automation’s dedication to growth and innovation. This involves not only expanding its product offerings and market reach but also continuously pushing the boundaries of what is possible through technology. The company invests heavily in research and development to create cutting-edge solutions that address the evolving needs of its customers.

For example, Rockwell Automation's focus on expanding its digital solutions, such as its FactoryTalk suite, demonstrates its commitment to helping manufacturers achieve greater efficiency and productivity. According to the 2024 annual report, Rockwell Automation invested $750 million in research and development to drive innovation and expand its technological capabilities. This investment supports the development of new products and services that align with the company's mission of expanding human possibility.

Focusing on Humanity

The 'Human' element emphasizes that technology should serve and enhance human lives. Rockwell Automation aims to create solutions that not only improve industrial processes but also contribute to a better quality of life for workers and communities. This involves designing automation systems that are safe, user-friendly, and sustainable.

Rockwell Automation’s commitment to sustainability is evident in its environmental, social, and governance (ESG) initiatives. In its 2024 Sustainability Report, the company highlighted its efforts to reduce its carbon footprint and promote ethical business practices. For instance, Rockwell Automation aims to achieve carbon neutrality in its operations by 2030. These initiatives demonstrate the company’s dedication to making a positive impact on society and the environment, aligning with its mission of focusing on humanity.

Creating New Possibilities

The 'Possibility' component underscores the transformative potential of automation. Rockwell Automation seeks to empower its customers to achieve more than they thought possible by providing them with the tools and technologies they need to optimize their operations, improve decision-making, and drive innovation. This involves a forward-thinking approach, anticipating future trends and developing solutions that will help customers stay ahead of the curve.

An example of this is Rockwell Automation's investment in artificial intelligence (AI) and machine learning (ML) technologies. By integrating AI and ML into its automation platforms, the company enables manufacturers to gain deeper insights into their operations, predict potential issues, and optimize performance in real-time. According to a 2024 industry report, the adoption of AI in manufacturing is expected to increase by 30% over the next five years, highlighting the importance of Rockwell Automation's focus on creating new possibilities through advanced technologies. The company reported $8.4 billion in sales for fiscal year 2024, reflecting its success in delivering innovative solutions that create new possibilities for its customers.

To gain further insights into Rockwell Automation's investor profile, you might find this resource helpful: Exploring Rockwell Automation, Inc. (ROK) Investor Profile: Who’s Buying and Why?

Rockwell Automation, Inc. (ROK) Vision Statement of

A vision statement serves as a guiding star for a company, outlining its aspirations and providing a clear direction for future growth. It encapsulates the essence of what the company aims to achieve in the long run, inspiring employees and stakeholders alike. Understanding a company's vision statement is crucial for investors, as it offers insights into the company's strategic goals and potential for long-term value creation. Let's delve into the vision, mission, and core values of Rockwell Automation, exploring how these elements shape the company's identity and strategic direction. For more insights into the company and its investors, check out: Exploring Rockwell Automation, Inc. (ROK) Investor Profile: Who’s Buying and Why?

Vision Statement

Rockwell Automation's vision is to be the most valued global provider of industrial automation, power, control, and information solutions. This vision statement reflects the company's ambition to lead the industry and deliver exceptional value to its customers worldwide. To dissect this vision, it's helpful to break it down into its core components:

• Most Valued: This indicates a commitment to exceeding customer expectations and building lasting relationships. Being 'most valued' goes beyond simply providing products and services; it involves understanding customer needs, offering innovative solutions, and delivering superior support.
• Global Provider: Rockwell Automation aims to serve customers across the globe, leveraging its global presence and expertise to meet the diverse needs of industrial enterprises in different regions.
• Industrial Automation, Power, Control, and Information Solutions: This highlights the company's comprehensive portfolio of products and services, spanning industrial automation, power, control, and information technology. By integrating these domains, Rockwell Automation offers holistic solutions that address the complex challenges faced by its customers.

Mission Statement

The mission statement defines the company's purpose and how it intends to achieve its vision. Rockwell Automation's mission is to improve the standard of living for everyone by making the world more productive and sustainable. This mission statement underscores the company's commitment to creating value for its customers, employees, and society as a whole. Key aspects of the mission include:

• Improve the Standard of Living: By enhancing productivity and sustainability, Rockwell Automation contributes to economic growth and social progress, ultimately improving the quality of life for people around the world.
• Making the World More Productive: Rockwell Automation empowers its customers to optimize their operations, increase efficiency, and reduce costs through its advanced automation solutions.
• Sustainable: Sustainability is a core principle, focusing on environmentally responsible practices.

Core Values

Core values are the fundamental beliefs and principles that guide a company's actions and behaviors. They shape the organizational culture and influence decision-making at all levels. Rockwell Automation's core values include:

• Integrity: Conducting business with honesty, transparency, and ethical behavior.
• Customer Focus: Putting the customer at the center of everything they do, striving to understand their needs and exceed their expectations.
• Innovation: Continuously seeking new and better ways to solve problems, improve processes, and create value for customers.
• Teamwork: Collaborating effectively across teams and functions, leveraging diverse perspectives and skills to achieve common goals.
• Performance: Striving for excellence in everything they do, setting high standards, and holding themselves accountable for results.

These core values guide the company's interactions with customers, employees, and stakeholders, shaping its culture and driving its success.

Rockwell Automation, Inc. (ROK) Core Values of

At its core, Rockwell Automation, Inc. (ROK) is guided by a set of values that shape its culture, drive its strategies, and influence its interactions with stakeholders. These core values reflect what the company believes is most important and serve as a compass for decision-making at all levels of the organization.

Below are some of the core values that define Rockwell Automation, Inc. (ROK):

Integrity

Rockwell Automation, Inc. (ROK) places a high priority on conducting business with uncompromising integrity and adhering to the highest ethical standards. This commitment extends to every aspect of its operations, from product development and manufacturing to sales and customer service. Integrity is not just a word but a guiding principle that shapes how employees interact with each other, customers, partners, and the communities they serve.

Examples of how Rockwell Automation, Inc. (ROK) demonstrates its commitment to integrity:

• Ethical Conduct: Rockwell Automation, Inc. (ROK) maintains a comprehensive code of conduct that outlines ethical expectations for all employees.
• Compliance Programs: The company has implemented robust compliance programs to ensure adherence to all applicable laws, regulations, and internal policies.
• Transparency: Rockwell Automation, Inc. (ROK) is committed to transparency in its business dealings.

Customer Focus

Rockwell Automation, Inc. (ROK) puts customers at the center of everything it does. The company is dedicated to understanding its customers' needs and providing them with innovative solutions and services that help them achieve their business objectives. Customer focus is not just about meeting expectations but exceeding them and building long-term relationships based on trust and mutual success.

Examples of how Rockwell Automation, Inc. (ROK) demonstrates its commitment to customer focus:

• Customer-Centric Innovation: Rockwell Automation, Inc. (ROK) invests heavily in research and development to create products and solutions that address customers' evolving needs.
• Responsive Service: The company provides responsive and reliable customer service and support to ensure customers can maximize the value of their investments.
• Collaborative Partnerships: Rockwell Automation, Inc. (ROK) collaborates closely with customers to understand their unique challenges and develop tailored solutions that meet their specific requirements.

Innovation

Rockwell Automation, Inc. (ROK) embraces a culture of innovation, constantly seeking new and better ways to solve problems and create value for its customers and stakeholders. The company encourages employees to think creatively, challenge the status quo, and pursue breakthrough ideas that can transform the automation industry.

Examples of how Rockwell Automation, Inc. (ROK) demonstrates its commitment to innovation:

• Research and Development: Rockwell Automation, Inc. (ROK) invests a significant portion of its revenue in research and development to drive technological advancements and create innovative solutions. In fiscal year 2024, the company's investment in research and development was approximately $800 million.
• Strategic Partnerships: The company collaborates with universities, research institutions, and other technology companies to accelerate innovation and bring new ideas to market.
• Employee Empowerment: Rockwell Automation, Inc. (ROK) empowers employees to contribute to the innovation process through suggestion programs, innovation challenges, and other initiatives.

Teamwork

Rockwell Automation, Inc. (ROK) recognizes that teamwork is essential to achieving its goals. The company fosters a collaborative work environment where employees work together to share knowledge, solve problems, and achieve common objectives. Teamwork is not just about working together but also about valuing diverse perspectives and leveraging the unique skills and talents of each team member.

Examples of how Rockwell Automation, Inc. (ROK) demonstrates its commitment to teamwork:

• Cross-Functional Collaboration: Rockwell Automation, Inc. (ROK) encourages cross-functional collaboration across different departments and business units to foster innovation and improve decision-making.
• Knowledge Sharing: The company provides platforms and tools for employees to share knowledge and best practices.
• Inclusive Culture: Rockwell Automation, Inc. (ROK) promotes an inclusive culture where all employees feel valued, respected, and empowered to contribute their best work.

Operational Excellence

Rockwell Automation, Inc. (ROK) is committed to operational excellence in all aspects of its business. The company strives to continuously improve its processes, eliminate waste, and enhance efficiency to deliver superior value to its customers and shareholders. Operational excellence is not just about achieving efficiency but also about ensuring quality, safety, and sustainability.

Examples of how Rockwell Automation, Inc. (ROK) demonstrates its commitment to operational excellence:

• Lean Manufacturing: Rockwell Automation, Inc. (ROK) has implemented lean manufacturing principles to optimize its production processes, reduce waste, and improve quality.
• Supply Chain Optimization: The company has invested in supply chain optimization initiatives to improve efficiency, reduce costs, and enhance responsiveness to customer demand.
• Continuous Improvement: Rockwell Automation, Inc. (ROK) fosters a culture of continuous improvement where employees are encouraged to identify and implement opportunities to improve processes and outcomes.

To gain more insights into Rockwell Automation, Inc. (ROK) financial performance, you might find this resource helpful: Breaking Down Rockwell Automation, Inc. (ROK) Financial Health: Key Insights for Investors