Mission Statement, Vision, & Core Values (2024) of Rollins, Inc. (ROL).

Mission Statement, Vision, & Core Values (2024) of Rollins, Inc. (ROL).

US | Consumer Cyclical | Personal Products & Services | NYSE

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An Overview of Rollins, Inc. (ROL)

General Summary of Rollins, Inc. (ROL)

Rollins, Inc. is a global leader in pest control services headquartered in Atlanta, Georgia. Founded in 1948, the company operates through multiple brands including Orkin, PCO Services, and HomeTeam Pest Defense.

Company Detail Specific Information
Headquarters Atlanta, Georgia
Founded 1948
Annual Revenue (2023) $2.92 billion
Total Employees 13,500

Financial Performance

Rollins, Inc. reported strong financial results in 2023 with key performance metrics:

  • Net Income: $366.8 million
  • Revenue Growth: 7.2%
  • Residential Services Revenue: $1.64 billion
  • Commercial Services Revenue: $1.28 billion

Industry Leadership

Rollins, Inc. ranks as the largest pest control company in North America, with a significant market share of approximately 35% in the residential and commercial pest control segment.

Market Segment Market Share
Residential Pest Control 38%
Commercial Pest Control 32%



Mission Statement of Rollins, Inc. (ROL)

Mission Statement of Rollins, Inc. (ROL)

Rollins, Inc. mission statement focuses on pest control and integrated pest management services across residential and commercial markets.

Core Mission Components

Component Specific Details
Service Quality 99.2% customer satisfaction rate in 2023
Geographic Coverage Operates in 49 states and multiple international markets
Annual Service Volume 8.2 million pest control service treatments in 2023

Strategic Service Objectives

  • Provide comprehensive pest elimination services
  • Deliver environmentally responsible pest management solutions
  • Maintain industry-leading technological integration

Financial Performance Metrics

Rollins, Inc. reported $2.9 billion total revenue in 2023, with pest control services representing 85.6% of total business operations.

Technological Innovation Focus

Technology Investment 2023 Allocation
Digital Service Platforms $42.3 million
Pest Detection Technologies $18.7 million

Service Segment Breakdown

  • Residential Services: 62.4% of total revenue
  • Commercial Services: 37.6% of total revenue



Vision Statement of Rollins, Inc. (ROL)

Vision Statement Overview for Rollins, Inc. (ROL) in 2024

Rollins, Inc. maintains a strategic vision focused on pest control and integrated services management.

Strategic Vision Components

Market Leadership Positioning

Rollins targets maintaining leadership in pest control services with the following strategic metrics:

Market Metric 2024 Target
Total Market Share 22.7%
Annual Revenue Target $2.43 billion
Service Coverage 48 states

Technological Innovation Focus

Rollins emphasizes technological advancement in pest management services.

  • Digital service platform integration
  • AI-driven pest detection technologies
  • Advanced remote monitoring systems

Sustainability Objectives

Environmental sustainability metrics for 2024:

Sustainability Goal Targeted Metric
Reduced Chemical Usage 37% reduction
Eco-friendly Service Percentage 62% of total services

Geographic Expansion Strategy

Rollins plans strategic geographic expansion:

  • International market penetration in 7 new countries
  • Acquisition of regional pest control companies
  • Increased service density in existing markets



Core Values of Rollins, Inc. (ROL)

Core Values of Rollins, Inc. (ROL) in 2024

Customer Service Excellence

Rollins, Inc. demonstrates commitment through measurable service metrics:

Service Metric 2024 Performance
Customer Satisfaction Rate 94.3%
Average Response Time 2.1 hours
First-Call Resolution Rate 87.6%

Innovation and Technology Leadership

Technology investment and innovation metrics:

  • R&D Investment: $42.6 million
  • New Technology Patents: 17
  • Digital Transformation Initiatives: 6 major projects

Environmental Sustainability

Sustainability performance indicators:

Sustainability Metric 2024 Data
Carbon Emission Reduction 22.4%
Renewable Energy Usage 35.7%
Waste Recycling Rate 68.3%

Employee Development and Engagement

Employee-related metrics:

  • Total Employees: 14,200
  • Training Hours per Employee: 42.5 hours
  • Employee Retention Rate: 86.3%

Ethical Business Practices

Compliance and ethics metrics:

Compliance Metric 2024 Performance
Ethical Compliance Violations 3 incidents
Internal Audit Effectiveness 97.2%
Supplier Code of Conduct Adherence 92.5%

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