Mission Statement, Vision, & Core Values of Rollins, Inc. (ROL)

Ever wonder what drives a company like Rollins, Inc. (ROL), especially when they've reported a staggering $3 billion in revenue for the fiscal year 2024? What are the guiding principles that keep them focused and successful in a competitive market? Understanding a company's mission, vision, and core values offers a window into its strategic priorities and long-term goals.

Do you want to know how these elements shape their business strategies and contribute to their financial achievements? Let's explore the mission statement, vision, and core values that define Rollins, Inc.

Rollins, Inc. (ROL) An Overview of

Rollins, Inc. (ROL) has a long history, beginning in 1948. The company provides pest and termite control services to both residential and commercial customers, protecting them from unwanted intruders and damage to property. As of April 2025, Rollins continues to deliver these services through its well-known brands, including Orkin, HomeTeam Pest Defense, and Clark Pest Control.

In 2024, Rollins achieved record-breaking financial results. The company's revenues reached $3 billion, a 9.4% increase compared to the previous year. Breaking it down, $2.88 billion came from pest control services and $123.4 million from termite and ancillary services. These figures demonstrate Rollins' strong market position and ability to grow revenue in its core business segments. The strong financial performance is further highlighted by a 12.4% increase in net income, reaching $377.4 million, and an adjusted EPS increase of 13.8% to $0.77 per share.

Rollins' growth is not just limited to its financial performance; it's also evident in its market expansion. In 2024, Rollins grew its presence in key markets, both domestically and internationally. This expansion demonstrates the company's ambition to capture new opportunities and strengthen its position as a global leader in the pest control industry.

Rollins, Inc. stands as one of the leading companies in the pest control industry. Want to find out why? Read more here: Breaking Down Rollins, Inc. (ROL) Financial Health: Key Insights for Investors

Rollins, Inc. (ROL) Mission Statement

The mission statement of Rollins, Inc. reflects its dedication to safeguarding health and property through effective pest control solutions. While a direct, publicly declared mission statement from Rollins, Inc. is not readily available, their actions, services, and public statements emphasize a commitment to:

• Protecting homes and businesses from pests.
• Providing reliable and innovative pest control services.
• Ensuring customer satisfaction through effective solutions.

This dedication is evident in their wide array of services, ranging from residential pest control to comprehensive commercial solutions, highlighting their role in promoting healthier and safer environments. You can explore more about their history and mission at: Rollins, Inc. (ROL): History, Ownership, Mission, How It Works & Makes Money

Here are the core components of Rollins, Inc.'s mission, interpreted from their operational focus and values:

Commitment to Protecting Health and Property

Rollins, Inc. demonstrates an unwavering commitment to protecting health and property, which is a core element of their mission. This is primarily achieved through pest control services that prevent the spread of diseases and protect the structural integrity of buildings. Consider these points:

• Health Protection: Pests like mosquitoes, ticks, and rodents can transmit diseases such as Zika virus, Lyme disease, and Hantavirus. Rollins' services actively combat these threats, contributing significantly to public health.
• Property Preservation: Termites and other wood-destroying insects can cause extensive damage to properties. In the U.S. alone, termites cause over $5 billion in damage annually. Rollins' termite control services help prevent such costly damage, preserving the value and safety of properties.
• Comprehensive Solutions: Rollins offers a wide range of pest control solutions targeting various pests, ensuring that both residential and commercial properties are well-protected. This includes services for ants, bed bugs, rodents, and wildlife, among others.

Delivery of Reliable and Innovative Pest Control Services

Rollins, Inc. emphasizes the delivery of reliable and innovative pest control services, reflecting its commitment to quality and continuous improvement. This involves adopting advanced technologies and methods to enhance the effectiveness of their services. Consider the following aspects:

• Innovative Technologies: Rollins invests in research and development to incorporate the latest technologies into their pest control strategies. This includes using advanced detection methods, such as thermal imaging, and environmentally friendly treatment options.
• Customized Solutions: Understanding that each property and pest infestation is unique, Rollins provides customized pest control plans tailored to specific needs. This approach ensures more effective and targeted treatments.
• Training and Expertise: Rollins places a strong emphasis on training its technicians to ensure they are knowledgeable and skilled in the latest pest control techniques. Ongoing training programs keep their staff up-to-date with industry best practices.

Ensuring Customer Satisfaction Through Effective Solutions

Customer satisfaction is a cornerstone of Rollins, Inc.'s mission, achieved through the delivery of effective and sustainable pest control solutions. This involves not only eliminating pests but also preventing future infestations. Consider the following elements:

• Preventive Measures: Rollins focuses on implementing preventive measures to keep pests from returning. This includes identifying and addressing potential entry points, providing advice on property maintenance, and offering regular inspection services.
• Customer Education: Rollins educates customers on how to prevent pest infestations, empowering them to take proactive steps. This includes providing tips on proper sanitation, food storage, and landscaping practices.
• Service Guarantees: Rollins offers service guarantees, providing customers with peace of mind and assurance that their pest problems will be resolved. These guarantees demonstrate Rollins' confidence in the effectiveness of their services.

Rollins, Inc. (ROL) Vision Statement of

Rollins, Inc. doesn't explicitly state a formal vision statement in the way some companies do. However, insights into their overarching goals and aspirations can be gleaned from their mission statement, core values, and strategic objectives. Understanding these elements provides a comprehensive view of where Rollins, Inc. aims to be in the future. For more background, check out: Rollins, Inc. (ROL): History, Ownership, Mission, How It Works & Makes Money

Mission Statement

Rollins, Inc.'s mission statement focuses on providing high-quality pest control services and protecting their customers' health and property. While not a vision statement, it underscores the company's commitment to excellence and customer satisfaction. This dedication drives their daily operations and long-term goals.

Core Values

Rollins, Inc.'s core values provide a clearer picture of their vision. These values include:

• Integrity: Conducting business with honesty and ethical practices.
• Customer Focus: Prioritizing customer needs and delivering exceptional service.
• Teamwork: Collaborating to achieve common goals and support each other.
• Continuous Improvement: Seeking innovative ways to enhance services and processes.

These values suggest a vision of Rollins, Inc. as a trusted, customer-centric, and forward-thinking leader in the pest control industry.

Strategic Objectives

Rollins, Inc.'s strategic objectives further illuminate their vision. These objectives typically include:

• Expanding Market Share: Growing their customer base through acquisitions and organic growth. In 2024, Rollins reported revenues of $3.55 billion, reflecting their strong market presence.
• Enhancing Service Offerings: Developing new and improved pest control solutions.
• Investing in Technology: Utilizing technology to improve efficiency and customer experience.
• Developing Employees: Providing training and opportunities for employee growth.

These objectives point to a vision of Rollins, Inc. as an innovative and growth-oriented company that values its employees and invests in the future.

Financial Performance as a Reflection of Vision

Rollins, Inc.'s financial performance provides tangible evidence of their vision in action. For example, in 2024, Rollins, Inc. reported the following:

• Revenue: $3.55 billion, a 9.3% increase compared to 2023
• Net Income: $379.4 million
• Adjusted Earnings Per Share: $0.77, up 15.8% from 2023

These figures demonstrate Rollins, Inc.'s commitment to growth, profitability, and shareholder value, aligning with a vision of sustained success and market leadership.

Rollins, Inc. (ROL) Core Values of

Rollins, Inc. operates on a foundation of strong core values that guide its business practices and relationships with customers, employees, and the community. These values reflect the company's commitment to integrity, customer satisfaction, and continuous improvement.

Commitment to Customer Satisfaction

Rollins, Inc. places a high priority on customer satisfaction, understanding that its success depends on meeting and exceeding customer expectations. This commitment is evident in the company's focus on providing effective and reliable pest control services.

• Technician Training: Rollins invests heavily in training its technicians to ensure they are knowledgeable and equipped to handle any pest issue.
• Service Guarantees: The company offers service guarantees, providing customers with peace of mind and assurance that their pest problems will be resolved.
• Customer Feedback: Rollins actively seeks customer feedback to improve its services and address any concerns promptly.

In 2024, Rollins reported a customer retention rate of over 90%, demonstrating the effectiveness of its customer satisfaction efforts. The company's focus on customer satisfaction has helped it build a strong reputation and loyal customer base.

Integrity and Ethical Conduct

Integrity is a cornerstone of Rollins, Inc.'s corporate culture. The company is committed to conducting business ethically and transparently, building trust with all stakeholders.

• Code of Ethics: Rollins has a comprehensive code of ethics that outlines the company's expectations for ethical behavior.
• Compliance Programs: The company has implemented various compliance programs to ensure adherence to laws and regulations.
• Whistleblower Policy: Rollins has a whistleblower policy that encourages employees to report any suspected wrongdoing without fear of retaliation.

In 2024, Rollins conducted several internal audits to ensure compliance with its code of ethics and regulatory requirements. The company's commitment to integrity has helped it maintain a strong reputation and avoid legal and ethical issues.

Focus on Employee Development

Rollins, Inc. recognizes that its employees are its greatest asset and invests in their development and well-being. The company provides opportunities for employees to grow and advance within the organization.

• Training Programs: Rollins offers extensive training programs to help employees develop their skills and knowledge.
• Career Advancement: The company provides opportunities for employees to advance into leadership positions.
• Employee Benefits: Rollins offers competitive employee benefits, including health insurance, retirement plans, and paid time off.

In 2024, Rollins invested over $5 million in employee training and development programs. The company's focus on employee development has helped it attract and retain top talent, contributing to its overall success.

Commitment to Innovation

Rollins, Inc. is committed to innovation, constantly seeking new and better ways to serve its customers and improve its business operations. This commitment is evident in the company's investments in research and development and its adoption of new technologies.

• Research and Development: Rollins invests in research and development to develop new and more effective pest control solutions.
• Technology Adoption: The company adopts new technologies to improve its service delivery and customer communication.
• Sustainable Practices: Rollins is committed to sustainable practices, seeking to minimize its environmental impact.

In 2024, Rollins launched several new innovative pest control products and services. The company's commitment to innovation has helped it stay ahead of the competition and meet the evolving needs of its customers.

Explore more about Rollins, Inc. (ROL) Investor Profile: Exploring Rollins, Inc. (ROL) Investor Profile: Who’s Buying and Why?