Mission Statement, Vision, & Core Values of Rush Street Interactive, Inc. (RSI)

Do you know what drives Rush Street Interactive (RSI), one of the leading online casino and sports betting companies, to excel in the competitive gaming industry? Have you ever wondered how a company's core principles shape its success and influence its market position? In 2024, RSI generated $924.1 million in revenue, a 34% increase from the previous year, and achieved a net income of $7.2 million, a significant turnaround from a $60.1 million net loss in 2023.

Understanding a company's mission, vision, and core values provides critical insight into its strategic direction and operational ethos. What exactly are the guiding principles that steer RSI's decisions and contribute to its impressive financial performance and 6% iGaming market share? Read on to discover the foundational elements that define RSI's identity and drive its success in the dynamic world of online gaming.

Rush Street Interactive, Inc. (RSI) An Overview of

Rush Street Interactive, Inc. (RSI), a prominent North American online casino and sports betting company, has established itself as a key player in the iGaming industry since its inception in 2012. The company develops and operates real-money online casinos and sportsbooks, offering a diverse range of gaming options to its customers. RSI operates its online casino and sportsbook in various jurisdictions, including:

• Canada
• Colombia
• Mexico
• United States

RSI distinguishes itself by focusing on jurisdictions where it can secure or has secured a leading market position. As of April 2025, RSI continues to expand its reach and enhance its offerings in the dynamic online gaming market.

In the fiscal year 2024, Rush Street Interactive demonstrated robust financial performance. The company reported record-breaking revenue, driven significantly by the strong performance of its online casino and sportsbook platforms. RSI's revenue reached $691 million, marking a 17% increase compared to the previous year. This growth was fueled by a 19% surge in main product sales, highlighting the increasing popularity and acceptance of online gaming among consumers. The company's strategic focus on key markets and continuous innovation in its product offerings have been instrumental in achieving these impressive results.

Rush Street Interactive (RSI) stands out as a leading force in the iGaming sector. Its success is rooted in a clear mission, a compelling vision, and a set of core values that guide its operations and strategic decisions. To delve deeper into the factors driving RSI's achievements and its position in the market, explore: Exploring Rush Street Interactive, Inc. (RSI) Investor Profile: Who’s Buying and Why?

Rush Street Interactive, Inc. (RSI) Mission Statement

Rush Street Interactive (RSI), founded in 2012, aims to create a superior online gaming platform within the Americas. Their mission is to 'ignite the thrill of winning with players anytime and anywhere' [1, 2]. RSI focuses on delivering 'friendly, fun and fair betting experiences' [4].

Key components of RSI's mission statement include:

• Player-Centric Approach: RSI prioritizes the player experience, aiming to create a fun, friendly, and fair environment [1, 2, 4].
• Innovation and Integration: RSI focuses on building innovative and integrated gaming experiences [1, 2]. They aim to bridge online, social, and land-based gaming to enhance player engagement [1, 3, 9].
• Transparency and Trust: RSI is committed to transparency and honesty, striving to treat customers fairly and value their time and loyalty [4].

RSI's mission extends to responsible gaming practices, aiming to provide customers with the resources and services needed for responsible play [4, 9, 10].

The company's mission is supported by its commitment to innovation. RSI uses real insights to build experiences that cater to player needs, fostering collaboration and free-thinking [2]. RSI builds relationships with its players [2].

RSI aims to revolutionize the online gaming industry by providing exceptional digital entertainment experiences [6]. They are dedicated to innovation, understanding consumer needs, and building lasting relationships with players [2].

RSI was named the 2022 EGR North America Awards Operator of the Year, Customer Service Operator of the Year, and Social Gaming Operator of the Year [9].

RSI's mission is also reflected in its efforts to create an online community for customers, emphasizing transparency, fairness, and valuing customer feedback [4].

RSI is committed to providing an award-winning online gaming platform with exciting, differentiated, and personalized offerings to enhance the user experience [4].

The company's mission focuses on delivering innovative digital gaming and sports betting experiences across multiple regulated markets [7].

RSI's mission is to engage and delight players by delivering friendly, fun, and fair betting experiences [4].

RSI operates real-money gaming with its brands: BetRivers.com, PlaySugarHouse.com and RushBet.co [9].

RSI's core values include:

• Customer-Centric Innovation
• Responsible Gaming Commitment
• Regulatory Compliance Excellence
• Technological Advancement

RSI's mission is to ignite the thrill of winning with players no matter where they are [2]. The company prides itself on creating amazing integrated experiences that keep players engaged in its games [2].

Explore more about RSI's investor profile: Exploring Rush Street Interactive, Inc. (RSI) Investor Profile: Who’s Buying and Why?

Rush Street Interactive, Inc. (RSI) Vision Statement

Rush Street Interactive, Inc. (RSI) aims to become the leading online casino and sports betting provider in the United States and beyond. Their vision is built around providing a top-tier customer experience, innovation, and a commitment to responsible gaming. This strategy appears to be resonating with the market, as evidenced by their financial performance and expansion efforts.

RSI has demonstrated substantial growth, driven by its focus on key markets and strategic product offerings. For example, in the fiscal year 2024, RSI reported revenue of $691 million, representing a 17% increase compared to the previous year. This growth underscores the company's ability to capture market share and expand its customer base. The company's focus on revenue growth is complemented by a strategic emphasis on profitability. RSI aims to achieve sustained profitability by optimizing its marketing spend, leveraging technology to improve efficiency, and scaling its operations effectively.

RSI prioritizes delivering an exceptional customer experience through its user-friendly platforms and engaging content. This focus is reflected in the company's investments in technology and product development. RSI's commitment to innovation is evident in its ongoing efforts to enhance its online casino and sports betting offerings. RSI's technology investments are geared towards creating a seamless and personalized experience for its customers. By leveraging data analytics and machine learning, RSI can tailor its offerings to individual preferences, enhancing engagement and loyalty. The company also focuses on mobile gaming. With a significant portion of its revenue derived from mobile channels, RSI recognizes the importance of providing a best-in-class mobile experience.

RSI places a high priority on responsible gaming, implementing various measures to protect its customers and promote a safe and enjoyable gaming environment. These initiatives include:

• Age Verification: Ensuring that all customers are of legal age to participate in online gaming.
• Self-Exclusion Programs: Allowing customers to voluntarily exclude themselves from accessing RSI's platforms.
• Deposit Limits: Enabling customers to set limits on their deposits to manage their spending.
• Educational Resources: Providing information and resources to help customers make informed decisions about their gaming activities.

RSI's commitment to responsible gaming is not only a matter of ethical responsibility but also a strategic imperative. By promoting responsible gaming practices, RSI aims to build trust with its customers, regulators, and other stakeholders, fostering a sustainable and responsible gaming ecosystem.

For more insights into RSI's investor profile, you can explore: Exploring Rush Street Interactive, Inc. (RSI) Investor Profile: Who’s Buying and Why?

Rush Street Interactive, Inc. (RSI) Core Values

Rush Street Interactive (RSI) operates under a clearly defined mission and set of core values that guide its business operations and interactions with customers, employees, and the broader community. While specific details of their mission statement may evolve, the company's overarching goal is to provide a trusted and engaging online gaming experience. These core values drive strategic decision-making and shape the company's culture.

Innovation

Innovation is a driving force. This means constantly seeking new ways to improve their platform, enhance the user experience, and stay ahead of the competition. Innovation is crucial for sustained growth and relevance in the fast-paced online gaming industry. RSI consistently integrates cutting-edge technology to offer a seamless and engaging user experience. This includes leveraging advanced data analytics to personalize user experiences and employing robust security measures to protect user data and ensure fair play. Examples of innovation are the development of proprietary technology solutions and the implementation of innovative marketing strategies to attract and retain customers.

• RSI focuses on mobile gaming, offering user-friendly apps for iOS and Android.
• The company has introduced features like live betting and early cash-out options, enhancing user engagement.

Customer Focus

Customer focus is about putting the player first. This involves understanding their needs, providing excellent customer service, and creating a safe and enjoyable gaming environment. A strong customer focus builds loyalty and drives long-term success. RSI is dedicated to providing exceptional customer support, ensuring that players have access to assistance whenever they need it. The company actively solicits and responds to customer feedback to continuously improve its platform and services. RSI has invested significantly in responsible gaming initiatives, providing players with tools and resources to manage their gaming habits and prevent problem gambling. For example, RSI offers self-exclusion programs, deposit limits, and reality check reminders to promote responsible gaming behavior. The company's commitment to responsible gaming reflects its dedication to the well-being of its customers and the sustainability of the industry.

• RSI provides 24/7 customer support via live chat, email, and phone.
• The company personalizes promotions and bonuses based on individual player preferences.

Integrity

Integrity is non-negotiable. This means operating with transparency, honesty, and fairness in all aspects of the business. A reputation for integrity is essential for building trust with customers, regulators, and other stakeholders. RSI maintains the highest standards of integrity in its operations, adhering to all applicable laws and regulations. The company is committed to promoting responsible gaming and preventing underage gambling. RSI fosters a culture of ethical conduct among its employees, providing training and resources to ensure that everyone understands and adheres to the company's values. For example, RSI has implemented a comprehensive anti-money laundering (AML) program to prevent its platform from being used for illegal activities. The company also conducts regular audits to ensure compliance with regulatory requirements and ethical standards.

• RSI uses certified random number generators (RNGs) to ensure fair outcomes in its games.
• The company has strict policies against fraud and collusion.

To get more insights about RSI financial health, check this out: Breaking Down Rush Street Interactive, Inc. (RSI) Financial Health: Key Insights for Investors