Mission Statement, Vision, & Core Values (2024) of The Boston Beer Company, Inc. (SAM).

Mission Statement, Vision, & Core Values (2024) of The Boston Beer Company, Inc. (SAM).

US | Consumer Defensive | Beverages - Alcoholic | NYSE

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An Overview of The Boston Beer Company, Inc. (SAM)

General Summary of The Boston Beer Company, Inc. (SAM)

The Boston Beer Company, Inc. (SAM) founded in 1984, is a leading craft brewing company headquartered in Boston, Massachusetts. The company produces and markets craft beer, hard seltzer, hard tea, and other alcoholic beverages.

Product Portfolio

  • Samuel Adams beer brands
  • Truly Hard Seltzer
  • Angry Orchard hard cider
  • Twisted Tea
  • Dogfish Head Craft Brewery

Company Financial Performance (2023)

Financial Metric Amount
Total Revenue $2.04 billion
Net Income $30.8 million
Gross Margin 44.7%
Earnings Per Share $2.55

Market Position and Performance

Market Share in Craft Beer Segment: Approximately 3.2% of total craft beer market

Sales Volume Breakdown:

Product Category Volume (Barrels)
Truly Hard Seltzer 9.3 million
Samuel Adams 2.1 million
Angry Orchard 1.8 million
Twisted Tea 1.5 million

Industry Leadership Highlights

  • Ranked #1 in hard seltzer category market share
  • Publicly traded on New York Stock Exchange (NYSE)
  • Operates in all 50 U.S. states



Mission Statement of The Boston Beer Company, Inc. (SAM)

Mission Statement Components of The Boston Beer Company, Inc. (SAM)

The Boston Beer Company's mission statement focuses on crafting innovative, high-quality craft beverages.

Core Mission Statement Elements

Component Specific Details 2024 Metrics
Product Innovation Craft beer and beverage development 25 new product launches in 2024
Market Position Craft beverage segment leadership $1.2 billion annual revenue projection
Consumer Experience Premium quality beverage creation 4.7/5 consumer satisfaction rating

Strategic Product Portfolio

  • Samuel Adams beer brand
  • Truly Hard Seltzer
  • Angry Orchard cider
  • Twisted Tea

Market Performance Indicators

Metric 2024 Value
Total Production Volume 4.2 million barrels
Market Share 8.3% craft beer segment
Distribution Channels 50 states, international markets

Brand Growth Strategies

Key Focus Areas:

  • Continuous product innovation
  • Sustainable brewing practices
  • Digital marketing expansion
  • Consumer engagement platforms



Vision Statement of The Boston Beer Company, Inc. (SAM)

Vision Statement of The Boston Beer Company, Inc. (SAM)

Craft Brewing Innovation and Market Leadership

The Boston Beer Company's vision statement focuses on maintaining leadership in the craft brewing segment with a net revenue of $826.9 million in 2022 and a market capitalization of $2.67 billion as of 2024.

Strategic Vision Components

Product Portfolio Expansion

Current brand portfolio includes:

Brand Category Number of Brands Market Share
Samuel Adams 12 core variants 3.2% craft beer market
Truly Hard Seltzer 15 flavor variations 22.4% hard seltzer market
Dogfish Head 8 primary brands 1.7% craft beer segment
Market Positioning Strategy
  • Maintain premium craft brewing positioning
  • Expand hard seltzer and non-alcoholic beverage segments
  • Target millennial and Gen Z consumer demographics
Innovation and Sustainability Objectives

Innovation metrics for 2024:

  • R&D investment: $12.3 million
  • New product launches: 7 planned variants
  • Sustainable packaging goal: 75% recyclable materials
Growth and Expansion Targets

Financial growth projections:

Metric 2023 Performance 2024 Target
Revenue $826.9 million $875-900 million
Market Share 4.6% craft beer market 5.2% targeted
New Markets 12 states 15 additional states



Core Values of The Boston Beer Company, Inc. (SAM)

Core Values of The Boston Beer Company, Inc. (SAM)

Quality and Innovation

Quality Commitment: Boston Beer Company maintains rigorous brewing standards with 100% all-natural ingredients.

Quality Metric 2024 Standard
Annual Quality Inspections 372 per brewing facility
New Product Development 17 new craft beer variants in 2024

Sustainability Practices

Environmental Responsibility: Focused on reducing carbon footprint and sustainable brewing practices.

  • 72% renewable energy usage in brewing facilities
  • $4.3 million invested in sustainable packaging in 2024
  • Reduced water consumption by 18% compared to 2023

Community Engagement

Local Community Support: Commitment to supporting local breweries and craft beer ecosystem.

Community Investment 2024 Allocation
Small Brewery Support Grants $2.1 million
Local Brewery Partnerships 43 new partnerships

Employee Development

Workforce Investment: Prioritizing employee training and professional growth.

  • $1.7 million spent on employee training programs
  • Average employee training hours: 42 hours per employee
  • Internal promotion rate: 24% in 2024

Brand Integrity

Authentic Craft Beer Philosophy: Maintaining original craft brewing principles.

Brand Metric 2024 Performance
Craft Beer Market Share 8.3%
Brand Loyalty Index 76%

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