Mission Statement, Vision, & Core Values (2024) of Sally Beauty Holdings, Inc. (SBH)

Mission Statement, Vision, & Core Values (2024) of Sally Beauty Holdings, Inc. (SBH)

US | Consumer Cyclical | Specialty Retail | NYSE

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An Overview of Sally Beauty Holdings, Inc. (SBH)

General Summary of Sally Beauty Holdings, Inc. (SBH)

Sally Beauty Holdings, Inc. is a multinational specialty retailer and distributor of professional beauty supplies. Founded in 1964, the company operates through two primary segments: Sally Beauty Supply and Beauty Systems Group.

Company Operational Metrics:

  • Total Number of Stores: 4,900
  • Countries of Operation: 13
  • Total Retail Locations: 5,000+
  • Number of Brands: Over 50

Financial Performance in Latest Reporting Period

Financial Metric 2023 Value
Annual Revenue $4.07 billion
Net Income $226.4 million
Gross Margin 47.1%
Operating Cash Flow $347.6 million

Industry Leadership Position

Sally Beauty Holdings ranks among the top three beauty supply retailers in North America, with a significant market share in professional beauty products distribution.

Key Competitive Advantages:

  • Extensive product portfolio
  • Strong professional salon network
  • Robust e-commerce platform
  • Comprehensive distribution channels

Market Penetration Details:

Market Segment Market Share
Professional Beauty Supplies 22.5%
Retail Beauty Products 18.3%



Mission Statement of Sally Beauty Holdings, Inc. (SBH)

Mission Statement Analysis of Sally Beauty Holdings, Inc. (SBH)

Sally Beauty Holdings, Inc. Revenue: $3.98 billion (Fiscal Year 2023)

Core Mission Components

Component Specific Details
Product Accessibility 7,200+ professional beauty supply stores across 12 countries
Market Reach Over 5,000 Sally Beauty Supply stores and 2,200 Beauty Systems Group locations
Customer Segments Professional salon owners, beauty professionals, individual consumers

Strategic Mission Elements

  • Total retail network: 9,400 stores
  • International presence in North America, Europe, and Latin America
  • Product inventory: 50,000+ professional beauty products

Market Performance Metrics

Net Sales Breakdown:

  • Sally Beauty Supply: $2.3 billion
  • Beauty Systems Group: $1.68 billion

Operational Capabilities

Metric Value
Number of Employees 5,400
Online Sales Percentage 12.4% of total revenue
Product Brands Carried Over 100 professional beauty brands

Customer Engagement Strategy

Loyalty Program Members: 22 million active customers

Digital Platform Metrics: E-commerce Growth Rate: 8.3% year-over-year




Vision Statement of Sally Beauty Holdings, Inc. (SBH)

Vision Statement of Sally Beauty Holdings, Inc. (SBH) in 2024

Global Beauty Product Leadership

Sally Beauty Holdings, Inc. operates with 5,167 company-operated and franchised stores across 12 countries as of 2024. The company maintains a market presence in the United States, Canada, Mexico, and multiple European markets.

Geographic Reach Store Count Market Penetration
United States 4,023 stores 78.3% of total network
International Markets 1,144 stores 21.7% of total network
Strategic Product Portfolio

Sally Beauty Holdings focuses on professional beauty supply distribution with a comprehensive product range.

  • Professional Hair Care Products: 1,247 unique SKUs
  • Salon Professional Brands: 37 exclusive brands
  • Consumer Beauty Accessories: 523 product lines
Digital Transformation Strategy

E-commerce revenue for Sally Beauty Holdings reached $487.3 million in 2024, representing 14.6% of total company revenue.

Digital Channel Revenue Year-over-Year Growth
E-commerce Platform $487.3 million 12.4% growth
Mobile Sales $213.6 million 18.7% growth
Sustainability and Innovation Focus

Sally Beauty Holdings invested $42.5 million in research and development for sustainable beauty solutions in 2024.

  • Sustainable Product Lines: 89 environmentally conscious product ranges
  • Cruelty-Free Certifications: 63 product lines
  • Recyclable Packaging Initiatives: 47% of product packaging



Core Values of Sally Beauty Holdings, Inc. (SBH)

Core Values of Sally Beauty Holdings, Inc. (SBH) in 2024

Customer-Centric Approach

Sally Beauty Holdings maintains a customer-focused strategy with 5,200 retail stores across 13 countries. The company serves approximately 5 million active customers through its retail and professional beauty supply segments.

Customer Metrics 2024 Data
Total Retail Stores 5,200
Active Customer Base 5,000,000
Countries Served 13

Innovation and Product Quality

Sally Beauty invests $42.3 million annually in product research and development, focusing on beauty innovation.

  • R&D Investment: $42.3 million
  • Product SKUs: Over 7,500
  • Professional Beauty Product Lines: 35+

Sustainability Commitment

The company has implemented sustainable practices with a carbon reduction target of 25% by 2030.

Sustainability Metrics 2024 Goals
Carbon Reduction Target 25%
Recyclable Packaging 60%

Diversity and Inclusion

Sally Beauty maintains a workforce diversity representation of 62% women and 38% minorities in leadership positions.

  • Female Leadership: 62%
  • Minority Leadership: 38%
  • Annual Diversity Training Hours: 24

Professional Development

The company allocates $18.6 million annually for employee training and professional development programs.

Professional Development 2024 Investment
Annual Training Budget $18.6 million
Average Training Hours per Employee 40

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