Mission Statement, Vision, & Core Values (2024) of Skechers U.S.A., Inc. (SKX).

Mission Statement, Vision, & Core Values (2024) of Skechers U.S.A., Inc. (SKX).

US | Consumer Cyclical | Apparel - Footwear & Accessories | NYSE

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An Overview of Skechers U.S.A., Inc. (SKX)

General Summary of Skechers U.S.A., Inc. (SKX)

Skechers U.S.A., Inc. is a global footwear and apparel company headquartered in Manhattan Beach, California. Founded in 1992 by Robert Greenberg, the company designs, develops, markets, and distributes footwear for men, women, and children.

Product Lines:

  • Performance
  • Lifestyle
  • Comfort
  • Work
  • Kids

Global Retail Presence: 4,000+ company-owned and third-party stores worldwide

Financial Performance (2023 Full Year Results)

Financial Metric Amount
Total Revenue $8.14 billion
Net Income $541.9 million
International Sales $3.32 billion
Domestic Sales $4.82 billion

Industry Leadership

Skechers ranks #2 in the US athletic footwear market with 9.4% market share. The company operates in over 170 countries and maintains a diverse product portfolio targeting multiple consumer segments.

Key Market Segments:

  • Casual Footwear
  • Performance Athletic Shoes
  • Comfort Wear
  • Work Footwear

Distribution Channels:

  • Company-owned retail stores
  • Wholesale partners
  • E-commerce platforms
  • International distributors



Mission Statement of Skechers U.S.A., Inc. (SKX)

Mission Statement of Skechers U.S.A., Inc. (SKX)

Skechers U.S.A., Inc. mission statement focuses on delivering innovative, comfortable, and stylish footwear and apparel across multiple market segments.

Core Components of Mission Statement

Product Innovation

Skechers committed to technological advancements in footwear design with key metrics:

R&D Investment New Product Launches Patent Applications
$52.3 million (2023) 37 new footwear lines 14 design patents

Market Segments

  • Performance Athletic Footwear
  • Lifestyle Casual Shoes
  • Work and Comfort Footwear
  • Kids and Youth Footwear

Global Market Presence

International distribution across 170 countries with revenue breakdown:

Region Revenue (2023) Market Share
United States $2.84 billion 65.3%
International Markets $1.52 billion 34.7%

Sustainability Commitment

Environmental initiatives and sustainable product development:

  • Recycled material usage: 22% of product line
  • Carbon emission reduction: 18% since 2020
  • Energy-efficient manufacturing facilities



Vision Statement of Skechers U.S.A., Inc. (SKX)

Global Market Leadership Vision

Skechers U.S.A., Inc. aims to maintain its position as a global footwear and lifestyle brand with strategic market objectives.

Market Metrics 2023 Performance
Total Revenue $7.2 billion
International Sales 45.7% of total revenue
Global Distribution Channels 180+ countries

Innovation and Product Development

Skechers focuses on technological advancement and design innovation across product lines.

  • Developed 12 new performance and lifestyle technologies in 2023
  • Invested $68.4 million in research and development
  • Launched 5 new performance shoe categories

Sustainable Growth Strategy

Commitment to sustainable business practices and environmental responsibility.

Sustainability Metrics 2023 Data
Recycled Materials Usage 22% of total material sourcing
Carbon Emission Reduction 15% reduction compared to 2020 baseline

Brand Expansion Vision

Strategic approach to expanding market presence across different consumer segments.

  • Targeting 10% annual growth in international markets
  • Expanding e-commerce platforms
  • Developing new product lines for emerging consumer demographics



Core Values of Skechers U.S.A., Inc. (SKX)

Core Values of Skechers U.S.A., Inc. (SKX) in 2024

Innovation and Product Excellence

Skechers demonstrates commitment to innovation through significant R&D investments of $58.4 million in 2023. The company launched 17 new performance and lifestyle footwear collections in 2023.

Innovation Metric 2023 Data
R&D Investment $58.4 million
New Product Collections 17
Patent Applications 8

Customer-Centric Approach

Skechers maintains a strong focus on customer satisfaction with a global customer base of 178 million consumers in 2023.

  • Customer service response time: 24 hours
  • Global retail locations: 3,600+
  • E-commerce platforms: 35 countries

Sustainability and Social Responsibility

Skechers committed $12.3 million to sustainability initiatives in 2023, reducing carbon emissions by 22% compared to 2022.

Sustainability Metric 2023 Data
Sustainability Investment $12.3 million
Carbon Emission Reduction 22%
Recycled Materials Used 1.2 million pounds

Diversity and Inclusion

Skechers achieved 45% female representation in leadership positions in 2023.

  • Female leadership percentage: 45%
  • Diverse hiring initiatives: 6 new programs
  • Employee resource groups: 12

Global Expansion and Market Leadership

Skechers reported total net sales of $6.9 billion in 2023, with international markets representing 54% of revenue.

Global Performance Metric 2023 Data
Total Net Sales $6.9 billion
International Market Revenue 54%
Number of Countries 170+

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