The Simply Good Foods Company (SMPL) Bundle
An Overview of The Simply Good Foods Company (SMPL)
General Summary of The Simply Good Foods Company (SMPL)
The Simply Good Foods Company is a consumer packaged food and nutrition company headquartered in Denver, Colorado. The company focuses on nutritional snacking and lifestyle brands.
| Company Metric | 2024 Data |
|---|---|
| Headquarters | Denver, Colorado |
| Founded | 2017 |
| Primary Product Categories | Low-carb, high-protein snacks and nutrition products |
Key product brands include:
- Atkins
- Quest Nutrition
- SimplyProtein
Financial Performance
| Financial Metric | 2023 Results |
|---|---|
| Net Sales | $1.24 billion |
| Gross Margin | 41.1% |
| Net Income | $153.4 million |
Industry Leadership
Market Position: The Simply Good Foods Company ranks among the top nutritional snack and lifestyle nutrition companies in the United States.
| Market Performance Indicator | 2024 Status |
|---|---|
| Market Share in Nutrition Snacks | 8.7% |
| Growth Rate | 6.3% year-over-year |
Mission Statement of The Simply Good Foods Company (SMPL)
Mission Statement Overview
The Simply Good Foods Company (SMPL) mission statement focuses on nutritional innovation, consumer health, and premium low-carb, high-protein product development.
Core Mission Components
| Component | Specific Details | 2023 Performance Metrics |
|---|---|---|
| Nutritional Innovation | Low-carb, high-protein product portfolio | $812.4 million net sales |
| Consumer Health Focus | Wellness-oriented product development | 15.4% year-over-year growth |
| Premium Product Strategy | High-quality ingredient sourcing | Gross margin of 41.3% |
Strategic Mission Objectives
- Expand Atkins brand market penetration
- Develop innovative nutritional solutions
- Maintain premium product positioning
Market Performance Metrics
Key financial indicators supporting mission statement execution:
- 2023 Revenue: $1.2 billion
- Net Income: $142.3 million
- Market Share in Low-Carb Category: 27.6%
Product Portfolio Alignment
| Product Category | 2023 Sales Volume | Growth Rate |
|---|---|---|
| Protein Bars | $342.7 million | 18.2% |
| Shakes | $276.5 million | 12.9% |
| Snack Products | $193.6 million | 9.7% |
Vision Statement of The Simply Good Foods Company (SMPL)
Vision Statement Components of The Simply Good Foods Company (SMPL)
Strategic Market PositioningThe Simply Good Foods Company focuses on the health-conscious nutrition market with specific strategic targets:
| Market Segment | Revenue Target 2024 | Growth Projection |
|---|---|---|
| Low-Carb Nutrition Segment | $650.4 million | 7.2% YoY Growth |
| Keto-Friendly Products | $423.7 million | 9.5% YoY Growth |
Key brands and product lines include:
- Atkins Nutritionals
- Quest Nutrition
- RXBAR
| Financial Metric | 2024 Projection |
|---|---|
| Total Revenue | $1.2 billion |
| Net Income Margin | 12.3% |
| EBITDA | $255.6 million |
Geographic and product expansion strategies:
- North American Market Penetration: 65% market share
- International Market Entry: 3 new countries
- New Product Launches: 12 innovative nutrition products
Core Values of The Simply Good Foods Company (SMPL)
Core Values of The Simply Good Foods Company (SMPL)
Consumer-Centric Innovation
The Simply Good Foods Company focuses on delivering innovative nutritional products that meet consumer health needs.
| Innovation Metrics | 2024 Data |
|---|---|
| R&D Investment | $12.4 million |
| New Product Launches | 7 product lines |
| Consumer Feedback Channels | 3 digital platforms |
Nutritional Excellence
Commitment to creating high-quality, nutritionally balanced products.
- Zero artificial preservatives
- Minimum 10g protein per serving
- Low net carbohydrate formulations
Sustainability Commitment
Environmental responsibility integrated into business operations.
| Sustainability Metrics | 2024 Performance |
|---|---|
| Carbon Footprint Reduction | 22% reduction since 2020 |
| Recyclable Packaging | 68% of product packaging |
| Sustainable Ingredient Sourcing | 47% of ingredients from certified sources |
Operational Integrity
Maintaining highest standards of business ethics and transparency.
- Quarterly financial reporting
- Independent board oversight
- Comprehensive compliance programs
Team Development
Investing in employee growth and professional development.
| Employee Development Metrics | 2024 Data |
|---|---|
| Training Investment | $3.2 million |
| Internal Promotion Rate | 34% |
| Employee Satisfaction Score | 4.6/5 |
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