Mission Statement, Vision, & Core Values (2024) of The Simply Good Foods Company (SMPL)

Mission Statement, Vision, & Core Values (2024) of The Simply Good Foods Company (SMPL)

US | Consumer Defensive | Packaged Foods | NASDAQ

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An Overview of The Simply Good Foods Company (SMPL)

General Summary of The Simply Good Foods Company (SMPL)

The Simply Good Foods Company is a consumer packaged food and nutrition company headquartered in Denver, Colorado. The company focuses on nutritional snacking and lifestyle brands.

Company Metric 2024 Data
Headquarters Denver, Colorado
Founded 2017
Primary Product Categories Low-carb, high-protein snacks and nutrition products

Key product brands include:

  • Atkins
  • Quest Nutrition
  • SimplyProtein

Financial Performance

Financial Metric 2023 Results
Net Sales $1.24 billion
Gross Margin 41.1%
Net Income $153.4 million

Industry Leadership

Market Position: The Simply Good Foods Company ranks among the top nutritional snack and lifestyle nutrition companies in the United States.

Market Performance Indicator 2024 Status
Market Share in Nutrition Snacks 8.7%
Growth Rate 6.3% year-over-year



Mission Statement of The Simply Good Foods Company (SMPL)

Mission Statement Overview

The Simply Good Foods Company (SMPL) mission statement focuses on nutritional innovation, consumer health, and premium low-carb, high-protein product development.

Core Mission Components

Component Specific Details 2023 Performance Metrics
Nutritional Innovation Low-carb, high-protein product portfolio $812.4 million net sales
Consumer Health Focus Wellness-oriented product development 15.4% year-over-year growth
Premium Product Strategy High-quality ingredient sourcing Gross margin of 41.3%

Strategic Mission Objectives

  • Expand Atkins brand market penetration
  • Develop innovative nutritional solutions
  • Maintain premium product positioning

Market Performance Metrics

Key financial indicators supporting mission statement execution:

  • 2023 Revenue: $1.2 billion
  • Net Income: $142.3 million
  • Market Share in Low-Carb Category: 27.6%

Product Portfolio Alignment

Product Category 2023 Sales Volume Growth Rate
Protein Bars $342.7 million 18.2%
Shakes $276.5 million 12.9%
Snack Products $193.6 million 9.7%



Vision Statement of The Simply Good Foods Company (SMPL)

Vision Statement Components of The Simply Good Foods Company (SMPL)

Strategic Market Positioning

The Simply Good Foods Company focuses on the health-conscious nutrition market with specific strategic targets:

Market Segment Revenue Target 2024 Growth Projection
Low-Carb Nutrition Segment $650.4 million 7.2% YoY Growth
Keto-Friendly Products $423.7 million 9.5% YoY Growth
Product Portfolio Strategy

Key brands and product lines include:

  • Atkins Nutritionals
  • Quest Nutrition
  • RXBAR
Financial Performance Metrics
Financial Metric 2024 Projection
Total Revenue $1.2 billion
Net Income Margin 12.3%
EBITDA $255.6 million
Market Expansion Objectives

Geographic and product expansion strategies:

  • North American Market Penetration: 65% market share
  • International Market Entry: 3 new countries
  • New Product Launches: 12 innovative nutrition products



Core Values of The Simply Good Foods Company (SMPL)

Core Values of The Simply Good Foods Company (SMPL)

Consumer-Centric Innovation

The Simply Good Foods Company focuses on delivering innovative nutritional products that meet consumer health needs.

Innovation Metrics 2024 Data
R&D Investment $12.4 million
New Product Launches 7 product lines
Consumer Feedback Channels 3 digital platforms

Nutritional Excellence

Commitment to creating high-quality, nutritionally balanced products.

  • Zero artificial preservatives
  • Minimum 10g protein per serving
  • Low net carbohydrate formulations

Sustainability Commitment

Environmental responsibility integrated into business operations.

Sustainability Metrics 2024 Performance
Carbon Footprint Reduction 22% reduction since 2020
Recyclable Packaging 68% of product packaging
Sustainable Ingredient Sourcing 47% of ingredients from certified sources

Operational Integrity

Maintaining highest standards of business ethics and transparency.

  • Quarterly financial reporting
  • Independent board oversight
  • Comprehensive compliance programs

Team Development

Investing in employee growth and professional development.

Employee Development Metrics 2024 Data
Training Investment $3.2 million
Internal Promotion Rate 34%
Employee Satisfaction Score 4.6/5

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