Mission Statement, Vision, & Core Values of Security National Financial Corporation (SNFCA)

The Mission Statement, Vision, and Core Values of Security National Financial Corporation (SNFCA) are the bedrock of its strategy, but how do those principles map to the financial reality of a diversified holding company? You need to know if the company's commitment to integrity and growth is driving real shareholder value, especially when the latest nine-month report through September 30, 2025, shows total assets of nearly $1.563 billion, yet net earnings have declined 30% year-over-year to $18.66 million. Is the inferred vision of market leadership in life insurance, mortuary, and mortgage strong enough to reverse the earnings dip, or does the current 7.9% Return on Equity (ROE) signal a deeper, structural challenge in their operational segments?

Honestly, a core purpose focused on enhancing shareholder value must be backed by more than just top-line growth, which saw revenue increase to $261.61 million for the nine months; you have to look at the bottom line. What strategic steps are management taking to translate that revenue into better profit, and how does their stated value of 'service' defintely influence the cost structure that is eating into net income?

Security National Financial Corporation (SNFCA) Overview

You're looking for a clear, no-nonsense assessment of Security National Financial Corporation (SNFCA), and the direct takeaway is this: the company is a diversified financial services player with a resilient core business in life insurance, even as its mortgage segment navigates a tough interest-rate environment. Its strategy is built on a 60-year history of providing essential, related services.

Security National Financial Corporation's roots were planted deep in 1965 with the founding of Security National Life Insurance Company in Salt Lake City, Utah, starting with just $543,000 in assets. The company is now celebrating 60 years of service, having grown into a publicly traded entity with a three-pronged business model. This diversification is key to its stability.

• Life Insurance: Sells and services life insurance, annuity products, and accident and health insurance across 40 states.
• Cemetery and Mortuary: Operates eight mortuaries and five cemeteries in Utah, plus one cemetery in California.
• Mortgage: Provides residential mortgage lending, commercial real estate loans, and land development loans.

As of the nine months ended September 30, 2025, the company's total revenue stood at $261.61 million. That's a defintely solid performance, showing the power of its combined segments.

Recent Financial Performance: Q3 2025 Segment Analysis

The latest financial reports, covering the third quarter (Q3) ended September 30, 2025, show a mixed but strategically sound picture. Total revenues for Q3 2025 were $89.33 million, a slight increase from $88.27 million in the same period last year. Here's the quick math: while revenue is up, net earnings tell a different story, falling to $7.82 million, a 34% drop from $11.83 million in Q3 2024, primarily due to increased benefits and expenses.

The Life Insurance segment, which is the main product line, saw pre-tax income of $7.5 million in Q3 2025, a 37% decrease year-over-year. This was largely due to increased deferred acquisition costs and lower unrealized gains. Still, the company's investment income remains a bright spot, reflecting a robust investment strategy.

The other segments showed strength and resilience:

• Mortgage Segment: Returned to profitability in Q3 2025 with a pre-tax net income of $66,000, a significant 312% increase from $16,000 in Q3 2024. That's a major milestone in a troubled mortgage market.
• Cemetery/Mortuary Segment: Funeral Home Revenue increased by 9.4% to $3.52 million, and Cemetery Earnings Before Tax rose 21.7% to $880,000 in Q3 2025.

A Leader in End-of-Life and Financial Services

Security National Financial Corporation has positioned itself as a strong industry leader by combining essential, non-cyclical services with a financial arm. Its Life Insurance Company is a market leader in 'end of life' insurance products and services, a segment that provides stable, long-term cash flows that help offset the volatility of the Mortgage segment.

The company's commitment to quality is evident in its sustained recognition. Its Utah-based Cemetery and Mortuary group has earned the prestigious "Best in State" award for 7 consecutive years, which is a powerful testament to their service quality. The overall organization has also been named a "Top Workplace Award" for the last 9 consecutive years, showing a strong internal culture that translates to better service.

This financial diversity and operational excellence are what drive its long-term success. To understand the full scope of their integrated strategy and how they continue to grow in a competitive landscape, you should find out more about Security National Financial Corporation (SNFCA): History, Ownership, Mission, How It Works & Makes Money.

Security National Financial Corporation (SNFCA) Mission Statement

You're looking for the definitive North Star for Security National Financial Corporation (SNFCA), and here's the direct takeaway: while the company doesn't publish a single, formal mission statement, its core purpose is clear-to increase shareholder value through a combination of strategic acquisitions and internal growth. This objective is the driving force behind its diversified operations in life insurance, cemetery and mortuary services, and mortgage lending.

A mission statement's significance is simple: it's the operational filter for every major decision. For SNFCA, this translates into a commitment to three foundational principles-Integrity, Service, and Growth-that guide its long-term goals and day-to-day execution. This focus is what allows a company operating in three distinct, yet related, sectors to maintain financial stability, even when one segment faces headwinds. The company's resilience is defintely tied to this mission-driven diversification.

Core Component 1: Integrity and Financial Stability

The first pillar of SNFCA's operational mission is Integrity, which the company translates into a conservative financial structure and long-term stability. For a financial services company, integrity means being there to pay claims and fulfill obligations decades down the line. It's about sound financial principles, not just chasing short-term gains.

Here's the quick math showing this commitment in action: as of September 30, 2025, the company's Book Value Per Common Share stood at $14.79, a solid improvement from $13.76 at the end of 2024. This growth in book value, which is essentially the net asset value of the company, highlights the underlying strength and conservative management of their assets, particularly in the Life Insurance Segment where investment income continues to be strong.

• Maintain conservative financial principles.
• Prioritize long-term relationships over quick wins.
• Strengthen the balance sheet for lasting value.

Core Component 2: Service in Life and Death Planning

The second core component, Service, is most visible in SNFCA's customer-facing segments: Life Insurance and Cemetery/Mortuary services. These are highly personal, emotionally charged markets, so the company's ability to provide dignified, respectful services is a direct measure of its mission execution. The Life Insurance segment, which focuses heavily on pre-need planning and 'end of life' products, is a market leader in this specialized area.

The financial results reflect the success of this service focus, especially in the Life Insurance division. While the company's overall net earnings for the nine months ended September 30, 2025, were $18,866,000, the Life Insurance Segment continues to be a resilient profit driver, supported by strong investment income. The Cemetery and Mortuary segment, while facing pressure from the consumer shift toward lower-revenue cremation services, still provides a level of public awareness that assists in the sales and marketing of insurance products, creating a synergistic service model.

If you want a deeper dive into the numbers underpinning this segment performance, you should read Breaking Down Security National Financial Corporation (SNFCA) Financial Health: Key Insights for Investors.

Core Component 3: Growth and Shareholder Value

The final, and perhaps most explicit, pillar is Growth, directly tied to the mission of enhancing shareholder value. This is pursued through both internal (organic) growth and strategic acquisitions across its three business segments. The focus is on sustainable expansion that contributes to lasting value, not just temporary spikes.

The Q3 2025 results show this strategy at work, despite a challenging economic environment. Total revenues for the third quarter were $89.3 million, up slightly from $88.3 million in the previous year. More importantly, the Mortgage Segment, which has struggled in recent years, achieved a profitable quarter in Q3 2025, a significant milestone and a sign that internal operational improvements are paying off. Plus, the company's annualized Return on Equity (ROE) for the nine months ended September 30, 2025, improved to 10.5%, up from 8.5% reported in June, which highlights the financial diversity and resilience that management is emphasizing. That's a clear action-to-result metric.

Security National Financial Corporation (SNFCA) Vision Statement

The core mission of Security National Financial Corporation (SNFCA) is simple: increase shareholder value through a blend of organic growth and strategic acquisitions. To be fair, you won't find a single, gilded plaque with a formal mission statement, but the company's operating rhythm and financial outcomes defintely tell the story.

You need to look past the boilerplate and see the execution, especially when the market is choppy. The company's vision is less about a lofty future state and more about maintaining a diversified, financially conservative platform that delivers essential services. Their focus is on three distinct, yet related, business segments: Life Insurance, Cemetery and Mortuary services, and Mortgage Loans.

The Core Mission: Driving Shareholder Value

The primary goal is clear: maximize the return for shareholders. This isn't just an abstract idea; you can track it directly in the book value per share. As of September 30, 2025, the book value per common share stood at $14.79, a solid increase from $13.76 at the end of 2024.

Here's the quick math: that's a tangible increase in the underlying value of your stake, driven by net earnings and improved portfolio performance, even as the overall market environment posed challenges. This focus on intrinsic value creation is a hallmark of a conservative financial strategy. It's about building equity, not just chasing quarterly headlines. This is the financial bedrock that supports everything else they do.

Vision Pillar 1: Diversified, Resilient Growth

The real resilience in Security National Financial Corporation's vision comes from its diversified earnings base-a key strategy for navigating market cycles. The company's three-pronged approach helps smooth out the volatility inherent in financial services.

For example, while the overall after-tax earnings for the nine months ended September 30, 2025, were down to $18.87 million from the prior year, the operational segments showed selective strength. The Death Care segment (Funeral Homes and Cemeteries) is a great example, with its pre-tax earnings growing 7.2% to $3.045 million in Q3 2025. That segment is a steady counter-cyclical anchor. This diversity is why the company's Return on Equity (ROE) for the nine months was a respectable 7.9%, which annualizes to a double-digit 10.5%. That's a good return in a tough year. You can dive deeper into who is investing and why by Exploring Security National Financial Corporation (SNFCA) Investor Profile: Who's Buying and Why?

• Life Insurance: Market leader in end-of-life products.
• Cemetery/Mortuary: Steady, growing service revenue.
• Mortgage Loans: Capitalizing on housing market opportunities.

Vision Pillar 2: Long-Term Relationships and Service

A core, unwritten element of the vision is a commitment to long-term relationships and sound financial principles. They aren't looking for quick flips. This focus on service and enduring client relationships is most evident in the turnaround of their Mortgage segment.

The mortgage market has been challenging, with high interest rates making refinance volumes difficult. Still, the Security National Mortgage Company segment managed to report a pre-tax net income of $66,000 in Q3 2025. That's a huge operational improvement-a 312% increase over the same quarter last year. This small profit signals that their strategy of focusing on a wide range of loan products and competitive rates is finally paying off. It shows a commitment to navigating the cycle with their builder partners and customers, not just cutting and running.

Core Value: Integrity and Operational Efficiency

The company's stated core values include integrity, service, and growth. These values translate into a focus on operational discipline, especially in cost management. You can see this discipline in how they've handled personnel costs in 2025.

While year-to-date personnel costs were up roughly 6% through September 30, reflecting strategic new talent acquisition in late 2024, management was able to hold costs flat in the third quarter alone. This suggests they've found and implemented sufficient operational efficiencies to offset the new talent investment. It's a smart move: invest in the right people, but demand the efficiency to cover the cost quickly. That's how a value-driven company manages the bottom line without sacrificing future growth potential.

Security National Financial Corporation (SNFCA) Core Values

You're looking for a clear read on Security National Financial Corporation (SNFCA), and you need to know what drives their decisions, especially with the mixed financial results we've seen this year. The company's unstated but clear core values-Integrity, Service, Growth, and Financial Discipline-are the real anchors for their diversified business model, which spans life insurance, mortgages, and cemetery/mortuary services. Understanding these values helps you map near-term risks to long-term opportunity.

Integrity: The Foundation of Trust and Operations

Integrity, for Security National Financial Corporation, is about conservative and sound financial principles, which is defintely a must in the 'end of life' insurance market. This value is paramount, especially when handling sensitive, long-duration contracts (life insurance) and pre-need funeral planning. It's what builds the long-term relationships the company values, showing up in how they manage their balance sheet and treat their internal teams.

The commitment to internal integrity is visible in their culture. Security National Financial Corporation has been consecutively named a 'Top Workplace' for the past ten years, which is a strong signal of a healthy internal environment that translates to better customer service over time. This internal stability supports their long-term focus, which is a key differentiator in a sector often chasing short-term gains.

• Uphold conservative financial principles.
• Prioritize long-term business strategies.
• Named a Top Workplace for a decade.

Service: Focusing on Niche and End-of-Life Needs

The company's focus on 'Service' is not a vague corporate platitude; it's a deliberate market strategy. They position themselves as a market leader in 'end of life' insurance products and services, which is a high-touch, empathetic business. This is where their three segments-Life Insurance, Cemeteries/Mortuaries, and Mortgages-converge to serve a specific, often overlooked, customer need.

A concrete example is their emphasis on funeral plans, which are small face value life insurance policies, typically up to $25,000. This focus on a niche market, where competition is lower, is a smart play. In the third quarter of 2025, their Funeral Home Revenue was a solid $3.52 million, while Cemetery Earnings Before Tax rose 21.7% to $880,000, showing that this specialized service model is still generating positive momentum.

Growth: Strategic Investment and Market Expansion

Growth is a core driver, but it's pursued strategically, not recklessly. The goal is to enhance shareholder value through a combination of strategic acquisitions and organic growth across their segments. You see this in their deliberate personnel investments and their real estate positioning.

Here's the quick math on their strategic spending: Year-to-date personnel costs were up roughly 6% through September 30, 2025, an increase driven by the strategic hiring of executive management talent, particularly in sales. They're investing in people to drive future sales. Plus, the company made a substantial $50 million investment in residential land holdings in the first half of 2025. This move positions them for future growth in the real estate-based investment space, even if it temporarily impacts current income.

• Invest in key sales and management talent.
• Q1 2025 loan volume up 11% to $518 million.
• Invested $50 million in residential land holdings.

For a deeper dive into how this translates to their business structure, you can read Security National Financial Corporation (SNFCA): History, Ownership, Mission, How It Works & Makes Money.

Financial Discipline: Delivering Shareholder Value

Ultimately, the company is committed to serving the best interests of its shareholders, and that means delivering value through prudent financial management. This is the practical side of their 'conservative and sound financial principles.' They focus on operational efficiency and balance sheet strength, even when facing market headwinds like the challenging mortgage environment.

Despite a tough year-to-date, with nine-month after-tax earnings at $18,866,000, the company is showing resilience. Their book value per common share increased to a solid $14.79 as of September 30, 2025, up from $13.76 at the end of 2024, which is a clear sign of balance sheet strengthening. They are finding efficiencies, too; their Mortgage segment returned to profitability in Q3 2025, posting a pre-tax net income of $66,000, a significant turnaround from the prior quarter's loss. That's a demonstration of discipline in action.