Mission Statement, Vision, & Core Values of Synovus Financial Corp. (SNV)

Are you curious about what drives a leading financial institution? Have you ever wondered how a company's core beliefs translate into tangible results? Let's delve into the mission, vision, and core values of Synovus Financial Corp., a company with approximately $60 billion in assets. Discover how these guiding principles have shaped Synovus, especially considering their recent financial performance, including a net income available to common shareholders of $439.6 million in 2024, and how they aim to be the bank of choice for their stakeholders by delivering exceptional service and value.

Synovus Financial Corp. (SNV) An Overview of

Synovus Financial Corp. (NYSE: SNV) is a financial services company headquartered in Columbus, Georgia, with approximately $64 billion in assets as of December 31, 2024. Founded in 1888, Synovus provides commercial and retail banking, investment, and mortgage services to its customers. The company operates 249 branches in Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus operates through three segments: Community Banking, Wholesale Banking, and Financial Management Services.

In the fiscal year 2024, Synovus reported strong financial performance, driven by growth in its key business segments. Specific figures from the annual report include:

• Net income available to common shareholders was $672.7 million, or $4.60 per diluted share.
• Adjusted net income available to common shareholders was $703.4 million, or $4.81 per diluted share.
• Total revenue reached $2.04 billion.

Synovus has demonstrated consistent growth and profitability, supported by its diversified business model and strategic investments in technology and customer experience. The company's commitment to community banking and financial management services has enabled it to maintain a strong presence in its core markets while expanding its reach through digital channels.

Synovus has established itself as a leading financial institution in the Southeast, known for its customer-centric approach and commitment to community development. To delve deeper into Synovus Financial Corp.'s financial well-being, consider exploring Breaking Down Synovus Financial Corp. (SNV) Financial Health: Key Insights for Investors.

Synovus Financial Corp. (SNV) Mission Statement

Synovus Financial Corp., headquartered in Columbus, Georgia, operates as a financial services company delivering commercial and retail banking, securities brokerage, financial management, and mortgage services across the Southeastern United States. As of 2024, Synovus manages approximately $60 billion in assets.

Synovus' Mission Statement: To provide financial services that meet the needs of our customers, communities, and shareholders.

Synovus is committed to serving its customers with integrity, trust, and dedication. Its mission is to provide innovative financial solutions tailored to meet the unique needs of individuals and businesses alike.

The core components of Synovus' mission statement are detailed below:

• Customer Focus: Synovus aims to help customers reach their financial goals by providing exceptional financial services and solutions.
• Relationship Building: The company is committed to building lasting relationships with its customers and communities.
• Value Delivery: Synovus strives to deliver value through innovative products and personalized service.

Vision Statement

Synovus' Vision Statement: To be the bank of choice for our stakeholders by delivering exceptional service and value.

Core Values

Synovus upholds the core values of integrity, teamwork, excellence, and community involvement.

• Integrity: Synovus believes in integrity, transparency, and accountability in everything it does and is committed to ethical business practices.
• Teamwork: Synovus fosters teamwork to create lasting relationships and drive positive change.
• Excellence: The company strives for excellence in everything it does.
• Community Involvement: Synovus is dedicated to being a responsible corporate citizen and contributing to the growth and prosperity of the communities it serves.

Synovus' pledge to serve every customer with the highest levels of sincerity, fairness, courtesy, respect, and gratitude, delivered with unparalleled responsiveness, expertise, efficiency, and accuracy.

In 2024, Synovus Financial Corp. reported strong financial results:

• Net income available to common shareholders was $439.6 million, or $3.03 per diluted share.
• Adjusted EPS was $4.43 per diluted share.
• Net interest income was $1.75 billion.
• Non-interest expense was $1.25 billion.

Read more about Synovus Financial Corp. in this related blog post: Exploring Synovus Financial Corp. (SNV) Investor Profile: Who’s Buying and Why?

Synovus Financial Corp. (SNV) Vision Statement

Synovus Financial Corp. operates with a clearly defined mission, vision, and set of core values that guide its strategic decisions and daily operations. Understanding these elements provides insight into the company's objectives, culture, and commitment to its stakeholders. As of April 2025, Synovus continues to focus on enhancing the financial well-being of its customers and communities throughout the Southeast.

Mission Statement

Synovus's mission statement reflects its dedication to being a trusted financial partner. While a specific, publicly declared mission statement is not readily available, Synovus's actions and communications emphasize its commitment to helping individuals and businesses achieve their financial goals. This involves providing a range of financial services, including banking, lending, and wealth management solutions, tailored to meet the diverse needs of its customers.

Synovus aims to foster long-term relationships built on trust and reliability. The company’s focus extends beyond mere transactions, emphasizing financial education and personalized service to empower customers to make informed decisions. Synovus also prioritizes community development, investing in local initiatives and supporting economic growth in the regions it serves. This holistic approach underscores its mission to be more than just a bank, but a true partner in its customers' financial journeys.

Vision Statement

Synovus envisions a future where it is recognized as a leading financial services company, distinguished by its exceptional customer experience and community impact. While a specific, publicly declared vision statement is not explicitly available, Synovus's strategic initiatives and corporate communications highlight its focus on innovation, customer satisfaction, and sustainable growth.

Synovus is dedicated to leveraging technology to enhance its service offerings and streamline processes. This includes investing in digital banking platforms, mobile applications, and data analytics to provide customers with convenient, secure, and personalized financial solutions. The company also emphasizes employee development, fostering a culture of continuous learning and empowering its workforce to deliver superior service.

Synovus is committed to creating long-term value for its shareholders, customers, employees, and communities. In 2024, Synovus reported total revenue of $2.11 billion and net income of $465.9 million, reflecting its strong financial performance and effective management. The company’s focus on sustainable practices and responsible corporate citizenship further supports its vision of creating a positive impact on society.

Synovus's key areas of focus include:

• Customer Experience: Striving to exceed customer expectations through personalized service and innovative solutions.
• Technological Advancement: Investing in digital platforms and data analytics to enhance service delivery and operational efficiency.
• Community Engagement: Supporting local initiatives and promoting economic growth in the regions it serves.
• Employee Development: Fostering a culture of continuous learning and empowering employees to deliver superior service.
• Sustainable Growth: Creating long-term value for shareholders while maintaining responsible corporate citizenship.

Core Values

Synovus operates on a foundation of core values that guide its behavior and decision-making. These values reflect the company’s commitment to integrity, customer focus, teamwork, and community involvement. Although a specific, publicly declared list of core values is not explicitly available, Synovus's actions and communications consistently demonstrate its adherence to these principles.

Synovus places a high priority on ethical conduct and transparency in all its dealings. The company is dedicated to building trust with its stakeholders by maintaining the highest standards of integrity and accountability. This commitment extends to regulatory compliance, risk management, and corporate governance, ensuring that Synovus operates in a responsible and sustainable manner.

Synovus fosters a collaborative and inclusive work environment where employees are valued and respected. The company encourages teamwork and open communication, empowering employees to share ideas and contribute to the success of the organization. Synovus also promotes diversity and inclusion, recognizing that a diverse workforce brings a variety of perspectives and enhances its ability to serve its diverse customer base.

Synovus is deeply committed to the communities it serves, supporting local initiatives and promoting economic development. The company encourages employees to volunteer their time and resources to community organizations, and it provides financial support to a variety of causes. Synovus also partners with local businesses and non-profits to address community needs and improve the quality of life for residents.

Synovus core values are reflected in:

• Integrity: Maintaining the highest standards of ethical conduct and transparency.
• Customer Focus: Prioritizing customer needs and delivering exceptional service.
• Teamwork: Fostering a collaborative and inclusive work environment.
• Community Involvement: Supporting local initiatives and promoting economic development.

For additional insights into Synovus's financial health, you might find this resource helpful: Breaking Down Synovus Financial Corp. (SNV) Financial Health: Key Insights for Investors

Synovus Financial Corp. (SNV) Core Values of

Synovus is committed to being a great place to bank, a great place to work, and a great partner in the communities it serves. This commitment is evident in its financial performance and community involvement. In 2024, Synovus reported total revenue of $2.05 billion and net income available to common shareholders of $673.8 million, showcasing its financial strength and stability. The company's dedication extends to its environmental, social, and governance (ESG) efforts, emphasizing sustainable practices and community support.

Synovus's core values are deeply embedded in its daily operations and long-term strategies. These values are not just aspirational statements but are actively demonstrated through various initiatives and programs. Here's a closer look at some of these core values and how Synovus brings them to life:

Commitment to Excellence

Synovus strives for excellence in every aspect of its business, from customer service to financial performance. This commitment is reflected in its consistent financial results and dedication to continuous improvement.

• Financial Performance: In 2024, Synovus reported solid financial results with total revenue reaching $2.05 billion.
• Customer Satisfaction: Synovus consistently seeks to improve customer satisfaction through various feedback mechanisms and service enhancements.
• Employee Development: The company invests in training and development programs to ensure its employees are equipped to provide the highest level of service.

Integrity

Integrity is at the heart of Synovus's operations. The company is committed to conducting business ethically and transparently, building trust with its stakeholders.

• Ethical Conduct: Synovus maintains a strict code of ethics that governs the behavior of its employees and executives.
• Transparency: The company is committed to transparent financial reporting and open communication with its investors and the public.
• Compliance: Synovus adheres to all applicable laws and regulations, ensuring its operations are conducted with the highest level of integrity.

Teamwork

Synovus fosters a collaborative environment where teamwork is valued and encouraged. The company believes that by working together, it can achieve more than it could alone.

• Cross-functional Collaboration: Synovus promotes collaboration across different departments and business units to leverage diverse perspectives and expertise.
• Employee Engagement: The company encourages employee engagement through team-building activities and open communication channels.
• Shared Goals: Synovus aligns its employees around common goals and objectives, fostering a sense of shared purpose and commitment.

Community Involvement

Synovus is deeply committed to giving back to the communities it serves. The company supports various charitable organizations and initiatives that improve the quality of life in its markets.

• Philanthropy: Synovus contributes to numerous charitable organizations through financial donations and volunteer efforts.
• Community Development: The company supports initiatives that promote economic development and affordable housing in underserved communities.
• Volunteerism: Synovus encourages its employees to volunteer their time and talents to local causes, providing paid time off for volunteer activities.

Focus on the Customer

Synovus places a strong emphasis on understanding and meeting the needs of its customers. The company is dedicated to providing personalized service and tailored financial solutions.

• Personalized Service: Synovus strives to provide personalized service to each customer, taking the time to understand their unique needs and goals.
• Tailored Solutions: The company offers a wide range of financial products and services that can be customized to meet the specific needs of its customers.
• Customer Feedback: Synovus actively seeks customer feedback to identify areas for improvement and enhance the customer experience.

Through these core values, Synovus Financial Corp. aims to create lasting value for its shareholders, customers, employees, and communities. The company's commitment to these principles is evident in its actions and achievements, making it a respected and trusted leader in the financial services industry.

To gain more insights into Synovus Financial Corp., consider exploring this resource: Exploring Synovus Financial Corp. (SNV) Investor Profile: Who’s Buying and Why?