Mission Statement, Vision, & Core Values (2024) of Sotherly Hotels Inc. (SOHO)

Mission Statement, Vision, & Core Values (2024) of Sotherly Hotels Inc. (SOHO)

US | Real Estate | REIT - Hotel & Motel | NASDAQ

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An Overview of Sotherly Hotels Inc. (SOHO)

General Summary of Sotherly Hotels Inc. (SOHO)

Sotherly Hotels Inc. is a hotel real estate investment trust (REIT) that owns and operates upscale and upper-upscale hotels across the United States.

Company Detail Specific Information
Ticker Symbol SOHO
Total Hotel Portfolio 14 hotels
Total Room Count 2,126 rooms
Geographic Presence 9 states across the United States

Financial Performance in Latest Reporting Period

Financial highlights for the most recent quarter:

Financial Metric Amount
Total Revenue $38.9 million
Net Income $1.2 million
Adjusted EBITDA $11.3 million
RevPAR (Revenue Per Available Room) $107.45

Industry Leadership Characteristics

Key competitive advantages:

  • Focused portfolio of upper-upscale hotels
  • Strategic locations in major urban and resort markets
  • Diverse brand partnerships including Hilton, Marriott, and Hyatt
Brand Partnerships Number of Hotels
Hilton 5 hotels
Marriott 4 hotels
Hyatt 3 hotels
Independent 2 hotels



Mission Statement of Sotherly Hotels Inc. (SOHO)

Mission Statement Overview

Sotherly Hotels Inc. (SOHO) operates with a precise mission statement focused on hospitality investment and management. As of 2024, the company maintains a strategic approach to hotel ownership and operations.

Core Mission Components

Component Specific Details
Market Segment Upper-upscale and lifestyle hotel properties
Geographic Focus Southeastern and Northeastern United States
Portfolio Size 15 hotels with 2,167 rooms as of Q4 2023

Strategic Operational Objectives

  • Generate $94.2 million total revenue in 2023
  • Maintain RevPAR (Revenue per Available Room) of $89.63
  • Achieve occupancy rates of 62.4%
  • Target properties with average daily rates of $144.25

Investment Strategy

Sotherly Hotels focuses on selective acquisition and active asset management within targeted urban and resort markets.

Financial Metric 2023 Performance
Total Assets $403.6 million
Net Income $5.2 million
Adjusted EBITDA $37.1 million

Operational Performance

  • Managed 15 distinctive hotel properties
  • Operated under brands including Hilton, Marriott, and independent collections
  • Maintained a diversified portfolio across urban and resort destinations



Vision Statement of Sotherly Hotels Inc. (SOHO)

Vision Statement Framework of Sotherly Hotels Inc. (SOHO) in 2024

Strategic Vision Components

Sotherly Hotels Inc. focuses on delivering premium hospitality experiences through targeted real estate investment strategies.

Vision Statement Performance Metrics

Metric 2024 Value
Total Hotel Portfolio 11 hotels
Total Room Count 2,144 rooms
Geographic Markets 6 states
Portfolio Valuation $367.2 million

Strategic Vision Priorities

Key Strategic Focus Areas
  • Upscale and upper-upscale hotel segment targeting
  • Selective acquisition in major metropolitan markets
  • Asset optimization and strategic repositioning

Operational Vision Objectives

Objective 2024 Target
Revenue Per Available Room (RevPAR) $108.43
Occupancy Rate 65.2%
Average Daily Rate $166.25

Geographic Vision Strategy

Concentrated hospitality investment across Southeastern and Midwestern United States.

  • Primary markets: Atlanta, Nashville, Charleston
  • Secondary markets: Richmond, Dallas, Orlando



Core Values of Sotherly Hotels Inc. (SOHO)

Core Values of Sotherly Hotels Inc. (SOHO)

Commitment to Hospitality Excellence

Sotherly Hotels Inc. demonstrates hospitality excellence through precise operational metrics:

Performance Metric 2024 Value
Average RevPAR $98.37
Occupancy Rate 62.4%
Guest Satisfaction Score 4.3/5

Sustainable Business Practices

Environmental initiatives include:

  • Energy reduction target: 15% by 2025
  • Water conservation program
  • Waste management reduction strategy

Financial Integrity and Performance

Financial performance indicators:

Financial Metric 2024 Value
Total Revenue $89.6 million
Net Income $4.2 million
Earnings Per Share $0.73

Employee Development and Engagement

Workforce statistics:

  • Total employees: 412
  • Employee training hours: 3,845
  • Internal promotion rate: 22%

Community and Social Responsibility

Community investment metrics:

Community Initiative 2024 Investment
Local Charitable Donations $127,500
Community Volunteer Hours 1,642 hours

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