Mission Statement, Vision, & Core Values of Tantech Holdings Ltd (TANH)

A company's Mission Statement, Vision, and Core Values are only as strong as their execution, and for Tantech Holdings Ltd (TANH), this is a moment of defintely high-stakes alignment, especially after the 1-for-40 share consolidation in February 2025 to maintain its NASDAQ listing. You see the company's core philosophy of 'Low Carbon, Healthy Living' driving a strategic shift, but can that vision sustain a business whose Return on Capital Employed (ROCE), which measures pre-tax profits from invested capital, was just 3.0% against an industry average of 9.2% as of August 2025? With the U.S. subsidiary, Gohomeway Group Inc., securing a $5 million sales contract for 2025, are these foundational values enough to overcome the -91.15% stock value erosion seen earlier this year, or are they just greenwashing a turnaround story?

Tantech Holdings Ltd (TANH) Overview

You need a clear picture of Tantech Holdings Ltd (TANH) and its recent trajectory, especially after their strategic shifts. The direct takeaway is this: Tantech is fundamentally a specialty eco-friendly materials company, best known for its bamboo charcoal products, but its near-term growth is pivoting hard toward the US green building materials market, a move that is already locking in revenue for 2025.

Tantech Holdings Ltd was founded in 2002 and went public on the NASDAQ in 2015. For two decades, the company has built its reputation on eco-friendly products, primarily bamboo-based charcoal for consumer use (like their Charcoal Doctor brand) and for industrial purposes, adhering to a philosophy of "Low Carbon, Healthy Living." This long history in formaldehyde-removal carbon products gives them a deep technical moat. In 2024, the company launched its Tanhome brand and established new U.S. subsidiaries, Gohomeway Inc and Gohomeway Group Inc, to spearhead a new wholesale distribution and franchise system for green building materials in the States.

The latest full-year sales figures, for the fiscal year ending December 31, 2024, show total revenue of $42.94 million. This represented a 3.79% decrease year-over-year, which reflects the significant internal restructuring and the divestiture of the Electric Vehicle (EV) segment that took place in 2024. This is a classic case of short-term pain for long-term focus.

Latest Financial Performance: The 2025 Revenue Pivot

Looking at the latest reported financials for FY 2024, the company recorded a net loss of $3.6 million, a stark contrast to the net income of $5.0 million in the prior year. The gross profit for the year was $8.9 million. Here's the quick math on the shift: the company is shedding non-core, capital-intensive assets, like the EV business, to focus on higher-margin, specialized materials.

The real story for 2025, however, is the new revenue pipeline from the green building materials segment. Crucially, the U.S. subsidiary, Gohomeway Group Inc, secured a significant annual purchase agreement for flooring products with Heidi Enterprise Group. This contract, which spans all of 2025, is valued at $5 million annually, with monthly orders ranging from $400,000 to $500,000. That $5 million is a clear, near-term revenue boost, grounded in their new strategic focus. They are also expanding the brand's reach in Europe, securing an EU Trademark Registration in May 2025.

• FY 2024 Revenue: $42.94 million.
• FY 2024 Net Loss: $3.6 million.
• 2025 U.S. Sales Contract Value: $5 million.

What this estimate hides is the potential for the new U.S. franchise system to accelerate sales beyond this initial contract, but it gives us a solid floor for the new segment.

Tantech's Position in Specialty Eco-Friendly Materials

Tantech Holdings Ltd is defintely one of the established players in the niche market of specialty eco-friendly materials, particularly those derived from bamboo charcoal. Its two decades of experience and the prestigious Chinese National Science and Technology Progress Award underscore its technical leadership in this specific field. They aren't a BlackRock-sized entity, but they dominate their corner of the market.

The company is now leveraging this technical foundation to become a leader in the next wave: green building materials. The strategic expansion into the U.S. and European markets with the Gohomeway brand is a calculated move to capture demand for sustainable, formaldehyde-removal construction products. This pivot positions Tantech to capitalize on the global push for healthier, low-carbon construction. If you want to understand the nuts and bolts of how they plan to maximize returns from this pivot, you should read Breaking Down Tantech Holdings Ltd (TANH) Financial Health: Key Insights for Investors. It's a smart move, and the market is watching to see how quickly they can scale this new business.

Tantech Holdings Ltd (TANH) Mission Statement

The mission statement is more than just a tagline; it's the strategic compass for a company, especially one navigating the volatile clean energy and specialty materials markets like Tantech Holdings Ltd. (TANH). The mission acts as the filter for every major capital allocation and operational decision, guiding long-term goals and investment priorities.

Tantech Holdings Ltd's mission is clear and action-oriented: Tantech Holdings Ltd (TANH): History, Ownership, Mission, How It Works & Makes Money. Their stated mission is: 'At Tantech, our mission is to build a global brand and deliver innovative, green energy products and services that promote renewable energy sources and reduce consumer energy consumption.' This statement breaks down into three core, actionable components that drive their dual-segment business model of Consumer Products and Electric Vehicles.

Component 1: Building a Global Brand and Market Expansion

The first imperative is to move beyond regional success and establish a truly global footprint, which is crucial for increasing market capitalization and revenue stability. This isn't just about selling products; it's about brand recognition (e.g., Algold, Charcoal Doctor) and establishing reliable international distribution channels.

We saw this commitment play out in 2025 with the establishment of new U.S. subsidiaries, Gohomeway Inc and Gohomeway Group Inc, specifically to target the North American market for green building materials. This aggressive move resulted in a significant annual purchase agreement for flooring products, totaling $5 million for the 2025 fiscal year alone. Plus, securing the European Union Trademark Registration Certificate in May 2025 for the Gohomeway Group is a clear signal of intent to accelerate international expansion in Europe. That's a strong start to globalizing revenue streams.

• Establish U.S. distribution for green materials.
• Secure European intellectual property rights.
• Drive revenue growth through new international contracts.

Component 2: Delivering Innovative, Green Energy Products

The core of Tantech Holdings Ltd's offering is the delivery of innovative products rooted in sustainable materials, specifically bamboo charcoal. This aligns with their operating philosophy of 'Low Carbon, Healthy Living.' Innovation here means constantly improving the utility and environmental profile of their offerings, from household air purifiers to low-emission barbecue charcoal. The company backs this up with a strong intellectual property portfolio, holding over 40 Chinese national patents.

For investors, this focus on quality is a key risk mitigator. The company is fully ISO 90000 (Quality Management) and ISO 14000 (Environmental Management) certified, demonstrating a verified commitment to high-quality production processes and environmental standards. This commitment helps maintain a competitive edge, especially in the premium 'green' product space. The latest reported revenue for the period ending June 2024, released in January 2025, stood at $21.53 million, showing the scale of their current product delivery. It's about quality and scale, not just volume.

Component 3: Promoting Renewable Energy and Conservation

The final component extends the mission beyond the consumer product segment into the Electric Vehicle (EV) and clean energy sectors. The objective is to actively promote renewable energy sources and reduce overall consumer energy consumption. This is where the EV segment-which includes the development and sale of electric buses, logistics cars, and specialty vehicles-comes into play.

This segment also focuses on critical components like solar cells, lithium-ion batteries, and electric control systems, which are foundational to the broader clean energy transition. The company's vision is to become a leader in clean energy technology and services, promoting both energy conservation and sustainability. For a company with a market capitalization of only $1.36 million as of late 2025, the EV segment represents a high-risk, high-reward opportunity to capture future growth in a sector that is defintely poised for expansion. The stock price, which closed at $1.02 on November 18, 2025, reflects the market's current volatility and the speculative nature of this long-term clean energy bet.

Tantech Holdings Ltd (TANH) Vision Statement

You're looking for the true north of Tantech Holdings Ltd, and let me be defintely clear: the company's vision is currently being rewritten by its strategic actions, especially the aggressive push into the US market. The implicit vision, based on their recent moves and core segments, is to be a global, diversified leader in sustainable, bamboo-based products and green mobility solutions, moving past reliance on a single market.

This shift is critical, and you see it in the numbers. The company's total revenue for the last reported fiscal year (FY 2024) was $42.94 million, but the new US subsidiary, Gohomeway Group Inc., has already secured a $5 million annual purchase agreement for flooring products for the 2025 fiscal year, which is a significant piece of new, high-margin revenue. That's a clear action mapping to a global vision.

Pioneering Sustainable Materials and Green Building

The first pillar of the Tantech Holdings Ltd vision is to lead the charge in sustainable materials, specifically leveraging their two decades of experience with formaldehyde-removal carbon products. This isn't just about selling charcoal anymore; it's a strategic pivot toward green building materials, which is a high-growth sector in North America.

The establishment of Gohomeway Inc. and Gohomeway Group Inc. in the US is the concrete evidence of this vision. They are aiming to implement a wholesale distribution strategy and a franchise system for their branded green building materials. Here's the quick math: that $5 million sales contract for 2025 is a foundational piece of their US revenue, showing a direct commitment to market penetration in construction and renovation. You can't ignore that kind of targeted growth.

• Focus: Bamboo-based charcoal products for purification and construction.
• Action: US market entry with green building materials distribution.
• Goal: Establish a profitable, scalable franchise system in North America.

Driving Innovation in Sustainable Mobility Technologies

The second major component of the vision centers on sustainable mobility, which includes the Electric Vehicle (EV) segment. While the company is primarily known for its bamboo charcoal, the EV business-offering solar cells, lithium-ion batteries, and electric control systems-positions them as a player in the broader green economy. This segment is about future-proofing the business and capturing value from the global push toward electrification.

The underlying mission here is 'Innovation for a Cleaner Tomorrow.' This means continually developing better, more efficient battery and control systems. It's a high-risk, high-reward area, but it provides a crucial diversification away from the more mature consumer products segment. Honestly, this segment needs to show more public revenue generation in 2025 to truly validate its place in the vision, but the intent is clear.

Core Value: Operational Excellence and Stakeholder Trust

You can infer the company's core values by looking at how they operate and manage risk. A key value is Operational Excellence, demonstrated by their ISO-certified production processes and the push for a comprehensive distribution network in the US. Another is Stakeholder Trust, which is currently focused on regaining compliance with the NASDAQ minimum bid price requirement.

The 1-for-40 share consolidation, effective February 13, 2025, was a necessary, though painful, move to maintain their NASDAQ listing. This action, aimed at regaining compliance, shows a commitment to maintaining a public listing and, by extension, providing liquidity and transparency for shareholders. The market capitalization sits around $1.36 million as of late 2025, so maintaining that listing is absolutely vital for their global growth plans.

If you want to dig deeper into the financial health that underpins this vision, you should check out Breaking Down Tantech Holdings Ltd (TANH) Financial Health: Key Insights for Investors.

Tantech Holdings Ltd (TANH) Core Values

You're looking for the bedrock of Tantech Holdings Ltd (TANH)-the core values that drive their strategy and, ultimately, their financial performance. As a seasoned analyst, I can tell you that while the company doesn't publish a typical, glossy list of five values, their actions and decades-long focus point to three clear, operational principles. These aren't corporate clichés; they are the strategic pillars that explain their recent moves, especially the push into the U.S. market in 2025.

We'll map their stated philosophy and recent initiatives to these core values. The near-term risks and opportunities are all tied up in how well they execute on these principles. If you want a deeper dive into who is buying the stock and why, you can check out Exploring Tantech Holdings Ltd (TANH) Investor Profile: Who's Buying and Why?

Eco-Innovation and Sustainability

This value is the oldest and most fundamental to Tantech Holdings. It's rooted in their philosophy of 'Low Carbon, Healthy Living'. This commitment isn't just about branding; it's their core product line: developing and manufacturing bamboo-based charcoal products for industrial energy and household use, plus formaldehyde-removal carbon products for construction.

Their entire business model is built on sustainable materials-bamboo charcoal-which is a renewable resource. Here's the quick math on why this matters: as of the last reported fiscal year, the company's revenue was $42.94 million. A significant portion of this revenue is tied to products like their Charcoal Doctor brand, which directly addresses the consumer demand for non-toxic, eco-friendly household goods. That's a real revenue stream from a core value.

• Focuses on bamboo charcoal, a renewable resource.
• Develops formaldehyde-removal products for healthier homes.
• Received the Chinese National Science and Technology Progress Award.

Global Market Expansion

A company can't survive in this market by standing still, and Tantech Holdings has defintely shown a clear commitment to expanding its global footprint, particularly in the lucrative U.S. green building materials sector. This is a crucial value because it addresses the need for diversified revenue streams and higher-margin markets.

The most concrete example in 2025 is the establishment of U.S. subsidiaries, Gohomeway Inc and Gohomeway Group Inc, to implement a wholesale distribution and franchise strategy. This initiative immediately bore fruit: Gohomeway Group Inc. secured an annual purchase agreement for flooring products with Heidi Enterprise Group, valued at $5 million for the period from January 2025 to December 2025. That single contract represents over 11% of their last reported annual revenue. They are also protecting this expansion, successfully registering the 'GOHOMEWAY' trademark in the U.S. in January 2025 and an EU Trademark Registration Certificate in May 2025. You have to protect your intellectual property when you go global.

Corporate Resilience and Compliance

For any NASDAQ-listed company, maintaining compliance and demonstrating long-term viability is a non-negotiable value for shareholders. Tantech Holdings has shown resilience in navigating the complexities of the U.S. public market, which is a key action for investor confidence.

In early 2025, the company took clear, decisive steps to maintain its NASDAQ listing. This included a 1-for-40 common share consolidation, which reduced the outstanding common shares from approximately 47.5 million to about 1.19 million. This move was aimed directly at regaining compliance with the NASDAQ minimum bid price requirement. They received an extension until February 24, 2025, and were successful in regaining compliance by March 3, 2025. This kind of action shows a commitment to the shareholder base and the long-term integrity of the listing, even when facing a challenging net loss of -$3.24 million in the last fiscal year.