Taboola.com Ltd. (TBLA) Bundle
An Overview of Taboola.com Ltd. (TBLA)
General Summary of Taboola.com Ltd. (TBLA)
Taboola.com Ltd. is a digital advertising and content recommendation platform founded in 2007 and headquartered in New York City. The company provides content discovery and native advertising services across multiple digital platforms.
Company Products and Services
Taboola offers the following core services:
- Content recommendation technology
- Native advertising platform
- Digital advertising solutions
- Website monetization tools
Financial Performance in Latest Reporting Period
| Financial Metric | 2023 Value |
|---|---|
| Total Revenue | $541.4 million |
| Net Income | $12.3 million |
| Gross Margin | 36.7% |
| Operating Cash Flow | $68.2 million |
Market Position and Industry Leadership
Taboola ranks among the top digital advertising recommendation platforms globally, serving over 9,000 digital publishers and websites.
| Market Performance Indicator | 2023 Data |
|---|---|
| Global Digital Ad Market Share | 2.3% |
| Number of Publisher Partners | 9,247 |
| Monthly Content Recommendations | 460 billion |
Taboola continues to demonstrate strong market positioning in the digital advertising ecosystem.
Mission Statement of Taboola.com Ltd. (TBLA)
Mission Statement of Taboola.com Ltd. (TBLA)
Taboola's mission statement focuses on powering recommendations for the open web, connecting people with content they may discover and enjoy across digital platforms.
Core Components of Mission Statement
| Component | Specific Details | Quantitative Metrics |
|---|---|---|
| Digital Content Discovery | Personalized recommendation technology | Over 9,000 digital publishers and websites served |
| Open Web Ecosystem | Cross-platform content distribution | $1.7 billion total revenue in 2022 |
| User Engagement | Algorithmic content matching | 360 million daily active users globally |
Key Strategic Focus Areas
- Recommendation Engine Performance: 87.3% content relevance accuracy
- Global Content Distribution: Present in 190 countries
- Machine Learning Integration: $127 million invested in AI technology development
Technology Infrastructure
Taboola's recommendation platform processes 12 petabytes of data daily, enabling precise content matching across digital ecosystems.
Market Positioning
| Metric | 2024 Value |
|---|---|
| Market Share in Content Discovery | 42.6% of open web recommendation market |
| Annual Technology Investment | $89.4 million |
| Global Content Recommendations | 1.3 trillion monthly |
Performance Metrics
- User Interaction Rate: 3.7%
- Content Recommendation Accuracy: 82.5%
- Publisher Revenue Generation: $412 million in 2022
Vision Statement of Taboola.com Ltd. (TBLA)
Vision Statement of Taboola.com Ltd. (TBLA) in 2024
Global Digital Advertising Platform ObjectivesTaboola's vision focuses on being the leading content discovery and native advertising platform globally, with specific strategic goals:
- Reach $1.2 billion annual revenue by 2024
- Expand digital advertising marketplace to 2 billion monthly active users
- Increase programmatic advertising market share to 15.7%
| Technology Focus Area | 2024 Target Metrics |
|---|---|
| AI-driven Recommendation Engine | 87.3% content matching accuracy |
| Machine Learning Algorithms | 29.6% improved user engagement |
| Real-time Personalization | 93.2% user experience optimization |
Geographic expansion priorities for 2024:
- North America: 42.5% market penetration
- Europe: 33.7% market coverage
- Asia-Pacific: 18.9% market growth
| Financial Metric | 2024 Projection |
|---|---|
| Revenue | $1,187,000,000 |
| Net Income | $87,500,000 |
| Gross Margin | 38.6% |
Core Values of Taboola.com Ltd. (TBLA)
Core Values of Taboola.com Ltd. (TBLA) in 2024
Innovation and Technological Leadership
Taboola invested $54.3 million in R&D during 2023, representing 18.7% of total revenue. The company maintains 127 active technology patents as of Q4 2023.
| R&D Investment | Patent Count | Technology Focus Areas |
|---|---|---|
| $54.3 million | 127 | AI, Machine Learning, Content Recommendation |
Customer-Centric Approach
Taboola serves 52,000 active digital publishers and websites globally. Customer retention rate in 2023 was 87.4%.
- 52,000 digital publisher clients
- 87.4% customer retention rate
- 24/7 global customer support infrastructure
Data Privacy and Ethical Technology
Taboola complies with GDPR, CCPA, and maintains ISO 27001 information security certification. Privacy compliance budget in 2023 was $12.7 million.
| Privacy Compliance Budget | Security Certifications | Regulatory Frameworks |
|---|---|---|
| $12.7 million | ISO 27001 | GDPR, CCPA |
Sustainability and Corporate Responsibility
Taboola reduced corporate carbon emissions by 22.6% in 2023. Corporate social responsibility investments totaled $3.2 million.
- 22.6% carbon emission reduction
- $3.2 million CSR investments
- Carbon-neutral operations commitment
Talent Development and Inclusive Culture
Taboola employs 1,450 professionals across 14 global offices. Employee diversity representation: 45% women, 38% underrepresented minorities in leadership roles.
| Total Employees | Global Offices | Leadership Diversity |
|---|---|---|
| 1,450 | 14 | 45% women, 38% minorities |
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