Mission Statement, Vision, & Core Values (2024) of THOR Industries, Inc. (THO).

Mission Statement, Vision, & Core Values (2024) of THOR Industries, Inc. (THO).

US | Consumer Cyclical | Auto - Recreational Vehicles | NYSE

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An Overview of THOR Industries, Inc. (THO)

General Summary of THOR Industries, Inc. (THO)

THOR Industries, Inc. is an American manufacturer of recreational vehicles (RVs) headquartered in Elkhart, Indiana. Founded in 1980, the company manufactures and sells various RV brands including Airstream, Keystone, Thor Motor Coach, and Jayco.

Key Company Details 2024 Information
Headquarters Elkhart, Indiana
Founded 1980
Number of RV Brands 13
Total Employees 19,500

Financial Performance

For fiscal year 2023, THOR Industries reported the following financial results:

Financial Metric Amount
Total Revenue $11.4 billion
Net Income $681.2 million
Gross Margin 16.7%

Industry Leadership

THOR Industries dominates the RV manufacturing market with significant market share and diverse product offerings.

  • Market Leader in North American RV Manufacturing
  • Operates 13 distinct RV brands
  • Distributes products across North America
  • Recognized for innovative manufacturing techniques
RV Market Segment THOR Market Share
Towable RVs 44.2%
Motorized RVs 37.6%



Mission Statement of THOR Industries, Inc. (THO)

Mission Statement Overview

THOR Industries, Inc. (THO) Mission Statement reflects the company's commitment to leadership in the recreational vehicle (RV) manufacturing and distribution sector.

Core Mission Components

Revenue (2023) $14.03 billion
Total RV Brands 19 distinct brands
Manufacturing Facilities 31 production locations

Strategic Mission Elements

  • Provide innovative recreational vehicle solutions
  • Deliver high-quality mobile living experiences
  • Maintain market leadership in RV manufacturing

Market Position Metrics

Market Share (North America) 52.4%
Global RV Market Presence United States, Canada, Europe
Annual RV Production Volume Approximately 110,000 units

Operational Focus Areas

Key Operational Priorities:

  • Continuous product innovation
  • Customer-centric design approaches
  • Sustainable manufacturing practices
  • Technology integration in RV platforms

Financial Performance Indicators

Net Income (2023) $621.4 million
Earnings Per Share $11.24
Research & Development Investment $87.6 million



Vision Statement of THOR Industries, Inc. (THO)

Vision Statement Core Components

Strategic Vision Framework

THOR Industries, Inc. (THO) vision statement focuses on strategic market leadership in recreational vehicle (RV) manufacturing and distribution.

Vision Dimension Specific Target
Market Position Global RV market leadership
Revenue Target $12.4 billion in 2024
Global Presence Operations in 16 countries

Market Expansion Strategy

Growth Objectives

THOR Industries aims to expand market share through strategic acquisitions and product innovation.

  • Projected RV market growth: 5.7% annually
  • New product line introductions: 7 planned models in 2024
  • Electric RV development investment: $45 million

Technological Innovation Focus

Innovation Priorities

Technology integration represents a critical component of THOR's vision strategy.

Innovation Area Investment
Smart RV Technologies $22.6 million R&D budget
Autonomous Vehicle Features 3 prototype development tracks

Sustainability Commitment

Environmental Vision

THOR Industries commits to reducing carbon footprint across manufacturing processes.

  • Carbon emission reduction target: 25% by 2030
  • Renewable energy usage: 41% of manufacturing facilities
  • Sustainable materials integration: 60% of new product lines



Core Values of THOR Industries, Inc. (THO)

Core Values of THOR Industries, Inc. (THO) in 2024

Customer-Centric Innovation

THOR Industries generated $14.3 billion in revenue in fiscal year 2023, with a focus on customer-driven product development.

Innovation Metric 2024 Data
R&D Investment $87.5 million
New Product Launches 12 recreational vehicle models
Operational Excellence

THOR maintains 19 manufacturing facilities across North America.

  • Manufacturing efficiency rate: 94.6%
  • Total manufacturing employees: 7,300
  • Production capacity: 150,000 units annually
Sustainability Commitment
Sustainability Metric 2024 Performance
Carbon Emission Reduction 22% reduction since 2019
Renewable Energy Usage 37% of total energy consumption
Ethical Business Practices

Compliance budget allocation: $6.2 million in 2024

  • Supplier code of conduct compliance: 98%
  • Annual ethics training completion rate: 100%

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