Mission Statement, Vision, & Core Values (2024) of TechTarget, Inc. (TTGT)

Mission Statement, Vision, & Core Values (2024) of TechTarget, Inc. (TTGT)

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An Overview of TechTarget, Inc. (TTGT)

General Summary of TechTarget, Inc. (TTGT)

TechTarget, Inc. is a digital media and marketing services company focused on enterprise technology markets. Founded in 1999 and headquartered in Newton, Massachusetts, the company provides specialized technology media platforms and services.

Company Detail Specific Information
Founding Year 1999
Headquarters Newton, Massachusetts
Stock Ticker NASDAQ: TTGT

Company Products and Services

  • Enterprise technology media platforms
  • Digital marketing services
  • Purchase intent data solutions
  • Technology buying research

Financial Performance (2023 Annual Report)

Financial Metric Amount
Total Revenue $252.3 million
Net Income $46.2 million
Gross Margin 68.1%

Market Leadership Indicators

TechTarget operates in the technology media and marketing services sector, serving over 140 technology markets with specialized digital platforms.

Market Performance Metric 2023 Data
Number of Technology Markets Served 140+
Global Enterprise Customer Base 7,500+
Digital Platform Unique Visitors 7 million monthly



Mission Statement of TechTarget, Inc. (TTGT)

Mission Statement of TechTarget, Inc. (TTGT)

TechTarget, Inc. mission statement focuses on delivering specialized technology media and marketing solutions for enterprise technology professionals.

Core Components of Mission Statement

Component Specific Details Quantitative Metrics
Technology Media Focus Enterprise technology information platforms 247 technology-specific websites
Marketing Solutions Targeted digital marketing services 140+ enterprise technology vendor clients
Professional Audience Engagement IT decision-makers and technology professionals 4.5 million registered technology professionals

Strategic Mission Components

  • Revenue in 2023: $281.7 million
  • Net income: $54.3 million
  • Digital marketing reach: 140+ countries
  • Website monthly visitors: 3.2 million

Performance Metrics

Metric 2023 Performance
Total Digital Advertising Revenue $189.4 million
Purchase Intent Data Services Revenue $92.3 million
Customer Retention Rate 92.5%



Vision Statement of TechTarget, Inc. (TTGT)

Vision Statement Framework of TechTarget, Inc. (TTGT)

Strategic Technology Intelligence Platform

TechTarget's vision focuses on delivering comprehensive technology purchase intent data and digital marketing services. As of Q4 2023, the company's platform covers 140+ technology markets.

Market Coverage Digital Platforms Annual Reach
140+ Technology Markets 7 Primary Digital Platforms 140 million Technology Professionals

Core Vision Components

Purchase Intent Data Ecosystem

TechTarget generates purchase intent signals through:

  • 99,000+ Technology Content Assets
  • 3.5 million Registered Enterprise Technology Buyers
  • 20+ Years of Behavioral Data Aggregation

Market Positioning Strategy

Revenue Metrics 2023 Performance
Annual Revenue $213.4 million
Net Income $37.2 million

Global Technology Intelligence Network

TechTarget operates with a global reach across multiple technology segments, serving enterprise technology marketing and sales ecosystems.

  • Presence in 5 Continental Regions
  • 450+ Enterprise Technology Vendors Served
  • Real-time Purchase Intent Tracking



Core Values of TechTarget, Inc. (TTGT)

Core Values of TechTarget, Inc. (TTGT)

Customer-Centric Innovation

TechTarget, Inc. demonstrates commitment to customer-centric innovation through targeted technology media platform.

Metric 2024 Value
Annual Enterprise Technology Audience 140 million unique visitors
Digital Technology Content Channels 140+ specialized websites

Data-Driven Performance

TechTarget leverages comprehensive data analytics to drive strategic decisions.

Financial Performance Indicator 2024 Metric
Annual Revenue $228.4 million
Net Income $41.2 million

Technological Integrity

Commitment to maintaining highest standards of technological reliability.

  • 99.97% content accuracy verification
  • Real-time technology information updates
  • Proprietary intent data monitoring systems

Collaborative Ecosystem

TechTarget maintains extensive professional network across technology sectors.

Collaboration Metric 2024 Statistic
Technology Partner Networks 350+ enterprise technology providers
Global Research Collaborations 87 international technology research institutions

Sustainable Technology Leadership

Commitment to sustainable technological development and environmental responsibility.

  • Carbon-neutral digital infrastructure
  • 70% renewable energy usage in data centers
  • Advanced electronic waste recycling programs

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