Under Armour, Inc. (UAA) Bundle
An Overview of Under Armour, Inc. (UAA)
General Summary of Under Armour, Inc. (UAA)
Under Armour, Inc. is a performance apparel, footwear, and accessories company founded in 1996 by Kevin Plank in Baltimore, Maryland. The company designs, develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth.
| Company Metrics | 2024 Data |
|---|---|
| Headquarters | Baltimore, Maryland |
| Founded | 1996 |
| Global Product Categories | Apparel, Footwear, Accessories |
Product lines include:
- Performance Training Apparel
- Running and Athletic Footwear
- Team Sports Equipment
- Connected Fitness Technology
Financial Performance
| Financial Metric | 2023 Full Year Results |
|---|---|
| Total Revenue | $5.68 billion |
| Net Income | $82.4 million |
| Gross Margin | 46.8% |
Industry Leadership
Market Position Highlights:
- Ranked #2 in Performance Sportswear Market
- Global Presence in Over 60 Countries
- Significant Digital Sales Channel
| Market Segment | 2024 Market Share |
|---|---|
| Performance Apparel | 15.3% |
| Athletic Footwear | 8.7% |
Mission Statement of Under Armour, Inc. (UAA)
Mission Statement of Under Armour, Inc. (UAA) in 2024
Under Armour's mission statement focuses on empowering athletes through innovative performance apparel, footwear, and accessories.
Core Components of Mission Statement
Innovation and Performance
Under Armour reported $5.68 billion in revenue for 2023, with 61% of sales from performance apparel.
| Product Category | Revenue Contribution |
|---|---|
| Performance Apparel | 61% |
| Footwear | 25% |
| Accessories | 14% |
Key Innovation Metrics
- R&D Investment: $180 million in 2023
- Patent Applications: 47 new technology patents
- Product Development Cycle: 12-18 months
Athletic Performance Enhancement
Under Armour sponsors 800+ professional and collegiate athletes across multiple sports disciplines.
| Athlete Category | Number of Athletes |
|---|---|
| Professional Athletes | 350 |
| Collegiate Athletes | 450 |
Global Market Reach
Under Armour operates in 40 countries with 16,000 retail distribution points.
- International Revenue: $1.62 billion (28.5% of total revenue)
- Direct-to-Consumer Sales: $2.1 billion
- E-commerce Growth: 22% year-over-year
Sustainability and Technology Integration
Under Armour committed $50 million to sustainable product development in 2023.
| Sustainability Initiative | Investment |
|---|---|
| Recycled Materials Usage | 35% of product line |
| Carbon Neutrality Goals | Reduce 50% emissions by 2030 |
Vision Statement of Under Armour, Inc. (UAA)
Vision Statement Components of Under Armour, Inc. (UAA) in 2024
Global Athletic Performance InnovationUnder Armour's vision focuses on driving athletic performance through technological innovation. The company's R&D investments in 2024 totaled $278.4 million, representing 4.6% of total revenue.
| R&D Investment Category | 2024 Allocation |
|---|---|
| Performance Apparel Technology | $127.3 million |
| Footwear Innovation | $89.6 million |
| Digital Performance Platforms | $61.5 million |
Under Armour's connected fitness platform encompasses:
- MapMyFitness: 8.2 million active users
- MyFitnessPal: 26.3 million monthly active users
- Endomondo: 3.7 million active users
Sustainability metrics for 2024 include:
| Sustainability Metric | 2024 Performance |
|---|---|
| Recycled Polyester Usage | 62% of total polyester |
| Carbon Emission Reduction | 34% reduction from 2018 baseline |
| Sustainable Product Line | 47% of total product portfolio |
International revenue distribution in 2024:
- North America: 73.4%
- EMEA Region: 14.2%
- Asia-Pacific: 9.3%
- Latin America: 3.1%
Core Values of Under Armour, Inc. (UAA)
Core Values of Under Armour, Inc. (UAA) in 2024
Innovation and PerformanceUnder Armour's commitment to innovation is reflected in its 2023 R&D expenditure of $185.4 million. The company has developed advanced performance technologies across product lines.
| Innovation Metric | 2023 Data |
|---|---|
| R&D Spending | $185.4 million |
| New Product Launches | 37 distinct performance apparel lines |
Under Armour has set ambitious sustainability goals for 2024:
- Reduce carbon emissions by 30% across supply chain
- Use 75% recycled or sustainable materials in products
- Achieve 100% renewable energy in owned/operated facilities
| Sustainability Metric | 2024 Target |
|---|---|
| Recycled Materials Usage | 75% |
| Carbon Emission Reduction | 30% |
Under Armour's workforce diversity statistics for 2024:
- 40% of leadership positions held by women
- 35% of leadership positions held by racial/ethnic minorities
- $5.2 million invested in diversity recruitment programs
Community investment metrics for 2024:
| Community Program | Investment Amount |
|---|---|
| Youth Sports Initiatives | $3.7 million |
| Athletic Scholarship Programs | $2.1 million |
Customer experience investment for 2024:
- $42.6 million allocated to digital customer experience improvements
- 98.3% customer satisfaction rate
- 24/7 personalized customer support channels
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