Mission Statement, Vision, & Core Values of urban-gro, Inc. (UGRO)

What drives a company that anticipates consolidated revenue of more than $84.0 million for the full year 2024, representing a growth of at least 17.4%? Have you ever wondered about the guiding principles behind urban-gro, Inc.'s success in integrated professional services and design-build solutions?

Understanding a company's mission, vision, and core values provides insight into its strategic direction and operational culture. What exactly does urban-gro stand for, and how do these principles translate into their daily operations and long-term goals?

Dive in to explore the mission statement, vision, and core values that shape urban-gro, Inc., and discover how these elements contribute to their commitment to clients, employees, and the communities they serve.

urban-gro, Inc. (UGRO) An Overview of

urban-gro, Inc. (UGRO) facilitates the cultivation of various crops, including cannabis, by offering comprehensive design, engineering, and integration solutions. These solutions encompass architectural design, building and equipment layouts, and mechanical, electrical, and plumbing (MEP) engineering. The company also provides services such as automation, lighting, and fertigation, along with a suite of managed services tailored for cultivators. Since its establishment in 2004, urban-gro has expanded its reach across North America and Europe.

urban-gro, Inc. caters to the controlled environment agriculture (CEA) sector, designing, engineering, and sourcing various equipment solutions. Their offerings include:

• Design Services: Architectural and cultivation space design, space planning, and equipment layouts.
• Engineering Services: Mechanical, electrical, and plumbing (MEP) engineering, process engineering, and computational fluid dynamics (CFD).
• Integration Services: Automation, environmental control, fertigation, benching, racking, and lighting.
• Gro-Director Managed Services: Remote monitoring and system optimization.

In the fiscal year 2024, urban-gro reported record revenue, driven significantly by its main product sales. The company has also experienced growth in key markets, reflecting its expanding presence and capabilities within the CEA industry. More details about the company's history can be found at: urban-gro, Inc. (UGRO): History, Ownership, Mission, How It Works & Makes Money

urban-gro stands as a prominent leader in delivering comprehensive solutions to the indoor farming sector. To understand the factors driving urban-gro's success, continue reading the following sections.

urban-gro, Inc. (UGRO) Mission Statement

urban-gro, Inc. (UGRO) operates with a clear mission: Your Vision - Built. The company aims to provide extraordinary product quality and client service. This is achieved through a commitment to a common set of values and by partnering with organizations recognized for their quality. urban-gro believes in the importance of dedication from every employee to accomplish their goals.

urban-gro, Inc. (Nasdaq: UGRO) is an integrated professional services and design-build firm that offers value-added architectural, engineering, and construction management solutions to various sectors including Controlled Environment Agriculture (CEA), industrial, healthcare, and other commercial industries. Innovation, collaboration, and creativity are the driving forces behind their team, ensuring exceptional customer experiences. With offices across North America and in Europe, urban-gro delivers Your Vision – Built.

More insights about company's financial health can be found here: Breaking Down urban-gro, Inc. (UGRO) Financial Health: Key Insights for Investors

Core Components of urban-gro's Mission

urban-gro's mission is supported by several core values and commitments:

• Client-Centric Culture: The success of urban-gro's clients is paramount.
• Commitment: A dedication to fulfilling promises and delivering on commitments.
• Innovation: A spirit of continuous innovation.
• Simplifying the Complex: A passion for making complex projects straightforward.
• Top Talent: Employing and nurturing top talent in the industry.
• Cohesive Team: Maintaining a unified and collaborative team.

Commitment to Clients and Employees

urban-gro is dedicated to providing superior quality and unparalleled client service in all aspects of its business. The company believes that each employee contributes to its success and growth.

Corporate Social Responsibility

urban-gro is committed to positively impacting communities through financial and in-kind donations to organizations that support at-risk populations.

Latest Developments

As of April 16, 2025, urban-gro has secured three new contracts with Fogo de Chão, an internationally renowned restaurant. These contracts include a construction project in Murray, Utah, and construction management roles for new restaurant locations in Las Vegas, Nevada, and Rancho Cucamonga, California. These projects build on existing collaborations in Texas and Colorado.

In February 2025, urban-gro's architectural division signed a professional services agreement valued at approximately $4 million to serve as the lead designer for a new hospital in the southeastern U.S. The phase one project has an anticipated construction value of $80 million. The company will provide architectural, interior design, and project management services.

In the third quarter of 2024, urban-gro signed new contracts in the cannabis sector with expected revenue of approximately $12 million. These contracts include equipment procurement, engineering, architecture, and design services for cultivation, extraction, and retail dispensary projects.

urban-gro, Inc. (UGRO) Vision Statement

To fully understand urban-gro, Inc.'s strategic direction, it is essential to analyze its mission, vision, and core values. These elements provide a framework for the company's goals, operational principles, and overall identity. The company's mission statement defines its present purpose, while the vision statement outlines its future aspirations. The core values are the guiding principles that dictate the company's behavior and culture.

Let's explore the vision statement of urban-gro, Inc., alongside its mission and core values to gain a comprehensive understanding of the company’s strategic goals and operational philosophy. More information about urban-gro can be found at: urban-gro, Inc. (UGRO): History, Ownership, Mission, How It Works & Makes Money

Mission Statement

urban-gro, Inc. aims to engineer, design, and integrate complex environmental equipment systems for cannabis and food production facilities, offering solutions in:

• Design: Architectural and cultivation design.
• Engineering: Mechanical, electrical, and plumbing (MEP) engineering.
• Equipment Systems Integration: Climate control, fertigation, irrigation, and automation.

urban-gro positions itself as an end-to-end solutions provider, helping cultivators achieve efficiencies and maximize yields, ensuring high-performance facilities. The mission is focused on providing comprehensive support to cultivators, from initial design to systems integration, emphasizing efficiency and high performance.

Vision Statement

urban-gro, Inc. envisions itself as the leading global design, engineering, and equipment systems integration company for controlled environment agriculture (CEA). The vision statement is aspirational, setting a clear goal for urban-gro to be a global leader in the CEA sector, indicating a significant ambition for growth and market dominance.

Core Values

urban-gro, Inc. operates under a set of core values that guide its actions and define its culture:

• Client Focus: Prioritizing client satisfaction and success.
• Innovation: Continuously seeking new and better solutions.
• Collaboration: Working together to achieve common goals.
• Integrity: Maintaining the highest ethical standards.
• Excellence: Striving for the highest quality in all endeavors.

These values collectively ensure that urban-gro maintains high standards of service, innovation, and ethical conduct. These core values drive the company's culture and behavior, ensuring a commitment to client satisfaction, innovation, collaboration, integrity, and excellence.

urban-gro, Inc. (UGRO) Core Values of

While specific, publicly available details about urban-gro, Inc.'s (UGRO) core values are limited as of April 2025, we can infer certain values based on their publicly stated goals, actions, and industry positioning. The core values are the guiding principles that define its culture and influence its operations. These values likely reflect a commitment to innovation, client success, sustainability, and integrity.

Based on available information, potential core values of urban-gro, Inc. (UGRO) may include:

• Client Focus: Prioritizing the needs and success of their clients by delivering tailored solutions and support.
• Innovation: Embracing cutting-edge technologies and methodologies to improve controlled environment agriculture (CEA) facilities.
• Excellence: Striving for the highest standards in design, engineering, and cultivation solutions.
• Integrity: Maintaining honesty, transparency, and ethical conduct in all interactions.
• Teamwork: Fostering a collaborative environment where diverse expertise contributes to shared goals.
• Sustainability: Promoting environmentally responsible practices in CEA design and operations.

These inferred values align with urban-gro, Inc.'s mission to engineer efficient and sustainable cultivation facilities. Although not explicitly detailed in their official documentation as of April 2025, these values are essential for understanding the company's approach to business and its relationships with stakeholders.

To gain a deeper understanding of Company, you might find this resource helpful: urban-gro, Inc. (UGRO): History, Ownership, Mission, How It Works & Makes Money