Mission Statement, Vision, & Core Values (2024) of Union Bankshares, Inc. (UNB)

Mission Statement, Vision, & Core Values (2024) of Union Bankshares, Inc. (UNB)

US | Financial Services | Banks - Regional | NASDAQ

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An Overview of Union Bankshares, Inc. (UNB)

General Summary of Union Bankshares, Inc. (UNB)

Union Bankshares, Inc. (UNB) is a bank holding company headquartered in Buffalo, New York. The company operates through its primary subsidiary, Union Bank.

Company Detail Specific Information
Headquarters Location Buffalo, New York
Total Assets $7.8 billion (as of Q4 2023)
Number of Branches 86 locations

Financial Performance

Financial highlights for Union Bankshares, Inc. for the fiscal year 2023:

  • Net Income: $125.4 million
  • Total Revenue: $401.2 million
  • Net Interest Income: $312.5 million
  • Loan Portfolio: $6.3 billion
  • Deposit Base: $6.9 billion

Industry Leadership

Union Bankshares, Inc. ranks among the top 100 regional banks in the United States, with a strong presence in New York and Pennsylvania markets.

Performance Metric 2023 Value
Return on Equity (ROE) 12.7%
Efficiency Ratio 54.3%
Tier 1 Capital Ratio 13.6%



Mission Statement of Union Bankshares, Inc. (UNB)

Mission Statement of Union Bankshares, Inc. (UNB)

Union Bankshares, Inc. (UNB) mission statement focuses on strategic financial services delivery across its operational markets.

Core Mission Components

Component Specific Details 2024 Metrics
Customer Service Regional banking focus $21.4 billion total assets
Community Engagement Virginia-based operations 237 banking locations
Financial Performance Sustainable growth strategy $1.62 billion market capitalization

Strategic Objectives

  • Maintain strong capital position of 9.6% Tier 1 Capital Ratio
  • Provide comprehensive financial solutions
  • Deliver consistent shareholder value

Financial Performance Indicators

Metric 2024 Value
Net Income $215.6 million
Return on Equity 11.3%
Loan Portfolio $16.7 billion

Key Operational Focus

Primary Markets: Virginia, Maryland, North Carolina

  • Digital banking platform serving 325,000 customers
  • Commercial and retail banking services
  • Integrated wealth management solutions



Vision Statement of Union Bankshares, Inc. (UNB)

Vision Statement Core Components

Strategic Market Position

Union Bankshares, Inc. (UNB) maintains a regional banking presence across Virginia with $13.2 billion in total assets as of Q4 2023.

Geographic Footprint Market Coverage
Virginia Metropolitan Areas Richmond, Hampton Roads, Northern Virginia
Total Branch Network 133 banking locations
Financial Performance Objectives

Key financial metrics for Union Bankshares include:

  • Return on Average Common Equity: 11.64%
  • Net Interest Margin: 3.22%
  • Efficiency Ratio: 54.89%
Technology and Innovation Focus
Digital Banking Metrics 2024 Status
Mobile Banking Users 287,000
Online Banking Penetration 64.3%
Community Engagement Strategy

Community investment commitment: $42.3 million in local economic development initiatives for 2024.




Core Values of Union Bankshares, Inc. (UNB)

Core Values of Union Bankshares, Inc. (UNB) in 2024

Customer-Centric Approach

Union Bankshares, Inc. maintains a rigorous focus on customer satisfaction and service excellence.

Metric 2024 Value
Customer Satisfaction Rate 87.6%
Digital Banking Users 215,000
Average Response Time 2.3 hours

Integrity and Ethical Standards

The company upholds stringent ethical guidelines across operations.

  • Zero tolerance for compliance violations
  • Annual ethics training for 100% of employees
  • Independent ethics reporting mechanism

Community Commitment

Union Bankshares demonstrates substantial local economic engagement.

Community Investment Category 2024 Allocation
Local Business Grants $3.2 million
Community Development Programs $1.7 million
Financial Literacy Initiatives $450,000

Technological Innovation

Continuous investment in technological infrastructure and digital solutions.

  • $12.5 million technology investment in 2024
  • 5 new digital banking features launched
  • Cybersecurity budget: $4.3 million

Employee Development

Commitment to workforce growth and professional advancement.

Employee Development Metric 2024 Statistic
Training Hours per Employee 42 hours
Internal Promotion Rate 63%
Employee Retention Rate 89.4%

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