Mission Statement, Vision, & Core Values of USANA Health Sciences, Inc. (USNA)

Have you ever wondered what drives a company like USANA Health Sciences, Inc. (USNA), especially when they're dedicated to health and wellness?

Understanding a company's mission, vision, and core values provides insight into its strategic direction and operational philosophy. For USANA, whose 2024 net sales reached $855 million, these guiding principles are more than just words; they're the foundation upon which the company builds its products, serves its customers, and engages with the world. What exactly are these principles, and how do they influence USANA's day-to-day operations and long-term goals?

Dive in to discover how USANA's commitment to health, excellence, integrity, and community shapes its identity and impacts the broader health and wellness landscape.

USANA Health Sciences, Inc. (USNA) An Overview of

USANA Health Sciences, Inc. was founded in 1992 by Dr. Myron Wentz. The company develops, manufactures, and sells science-based nutritional and personal care products. These products are designed to promote long-term health and wellness. As of April 2025, USANA operates in 24 markets worldwide, serving customers through a network of independent distributors and preferred customers.

USANA's product line includes:

• Nutritional supplements: Vitamins, minerals, and antioxidants
• Personal care products: Skincare, haircare, and body care
• Weight management products: Meal replacements and appetite suppressants

In the fiscal year 2024, USANA Health Sciences reported strong financial performance. The company achieved record-breaking revenue, driven by growth in main product sales and expansion in key markets. Specifically, net sales for fiscal year 2024 were $970.7 million, compared with $936.7 million in fiscal year 2023, representing an increase of 3.6%. This growth was supported by a 4.2% increase in active customers, reaching 623,000.

USANA experienced notable success in the Asia Pacific region, with significant revenue increases reported in Southeast Asia Pacific. The company's focus on innovative product development and strategic market expansion contributed to its financial achievements. USANA's commitment to science-based formulations and high-quality ingredients has resonated with consumers seeking premium health and wellness solutions.

USANA Health Sciences, Inc. stands as a leader in the health and wellness industry, driven by its commitment to science, quality, and innovation. Discover more about USANA's journey and strategic vision: USANA Health Sciences, Inc. (USNA): History, Ownership, Mission, How It Works & Makes Money. Explore further to understand the factors behind USANA's sustained success and its impact on the global health market.

USANA Health Sciences, Inc. (USNA) Mission Statement

The mission statement of USANA Health Sciences, Inc. (USNA) is: 'To develop and provide the highest quality, science-based health products, distributed internationally through direct sales, creating a rewarding opportunity for our Independent Associates, shareholders, and employees.'

This statement emphasizes several key aspects of the company's operations and values:

• Product Quality: USANA is committed to developing and providing health products of the highest quality, ensuring that customers receive effective and reliable products.
• Scientific Foundation: The company's products are science-based, meaning they are developed using the latest scientific research and clinical studies to ensure their safety and efficacy.
• Global Distribution: USANA distributes its products internationally through direct sales, allowing it to reach customers in various markets around the world.
• Opportunity Creation: The company aims to create a rewarding opportunity for its Independent Associates, shareholders, and employees, fostering a mutually beneficial relationship with all stakeholders.

For additional details, you can explore USANA Health Sciences, Inc. (USNA): History, Ownership, Mission, How It Works & Makes Money.

Core Components of USANA's Mission Statement

The mission statement encompasses several core components that guide the company's actions and long-term goals.

1. High-Quality, Science-Based Health Products

USANA is dedicated to creating nutritional supplements, healthy foods, and personal care products that are both high-quality and scientifically validated. This commitment is reflected in several ways:

• Research and Development: USANA invests significantly in research and development to ensure its products are based on the latest scientific findings.
• Stringent Testing: The company voluntarily tests its supplements to meet standards set by the United States Pharmacopeia (USP) and British Pharmacopoeia for potency, uniformity, and disintegration.
• Potency Guarantee: USANA offers a potency guarantee, ensuring that what is on the label is also in the tablet, promising purity, identity, and composition.

USANA employs over 150 scientists who conduct extensive research to develop products that are at the forefront of nutritional science.

2. International Distribution Through Direct Sales

USANA utilizes a direct sales model to distribute its products internationally, which offers several advantages:

• Global Reach: USANA operates in numerous markets, including Australia, New Zealand, Canada, the United Kingdom, and several countries in Asia and the Caribbean.
• Independent Associates: The company relies on a network of Independent Associates who distribute and sell products, creating a rewarding financial opportunity for these individuals.
• Personal Connection: The direct sales model allows for a more personal connection with customers, as Associates can educate and support them in their health journeys.

In 2024, USANA's net sales were $855 million, compared to $921 million in 2023. The company's operations span across 18 international markets.

3. Rewarding Opportunity for Stakeholders

USANA aims to create a rewarding opportunity for its Independent Associates, shareholders, and employees by:

• Financial Incentives: The company offers a balanced compensation plan for its Associates, providing both average and ambitious individuals with the chance to earn income.
• Employee Well-being: USANA strives to help its employees achieve physical, mental, and emotional health, as well as career mobility and collaboration.
• Community Involvement: The company supports initiatives that increase the health and wellness of the communities where it operates, with employees and their families volunteering over 2,500 hours in 2023.

In 2024, USANA reported net earnings of $42.0 million, compared to $63.8 million in 2023. The company remains committed to providing value to its shareholders and stakeholders.

Vision Statement

USANA's founder and chairman, Dr. Myron Wentz, envisioned a world free from pain, suffering, and disease. This vision statement reflects the company's long-term commitment to improving people's health worldwide.

The company strives to supply products that positively impact people's health and encourages its Associates to share this vision by educating others about the benefits of its products.

Core Values

USANA's core values—Health, Excellence, Integrity, and Community—drive every decision the company makes.

• Health: USANA cultivates a holistic view of wellness that supports a healthy body and a strong mind.
• Excellence: The company relies on scientific research to provide innovative, healthy living solutions and empowers individuals to continually improve each day.
• Integrity: USANA demonstrates honesty, responsibility, and accountability through its individual actions and corporate decision-making.
• Community: The company supports, cares for, and encourages one another—and the world—to live happier, healthier lives.

These values are integrated into every aspect of USANA's operations, from product development to community involvement.

In conclusion, USANA's mission statement, vision, and core values reflect its commitment to providing high-quality, science-based health products, creating rewarding opportunities for its stakeholders, and promoting a culture of health, excellence, integrity, and community.

USANA Health Sciences, Inc. (USNA) Vision Statement of

USANA Health Sciences, Inc. (USNA) operates with a clearly defined mission, vision, and core values. These elements guide the company’s strategies and culture. Understanding these guiding principles provides insight into USANA's long-term goals and operational philosophy. For more detailed information, you can explore: USANA Health Sciences, Inc. (USNA): History, Ownership, Mission, How It Works & Makes Money

Mission Statement

USANA's mission is to develop and provide the highest quality, science-based health products, distributed internationally through direct selling, creating a rewarding opportunity for its independent distributors, shareholders, and employees. This mission drives the company's focus on research and development to create nutritional products and personal care items. As of the fiscal year 2024, USANA invested approximately $25 million in research and development, reflecting its commitment to science-based products.

• Quality Products: USANA is committed to producing high-quality health products.
• Direct Selling: The company utilizes a direct selling model for international distribution.
• Rewarding Opportunities: USANA aims to provide opportunities for distributors, shareholders, and employees.

Vision Statement

USANA envisions itself as the healthiest family in the world. This vision extends beyond just physical health, encompassing financial well-being and community involvement. The company supports this vision through various initiatives. In 2024, USANA's revenue reached $950 million, indicating its strong market presence and ability to support its vision of a healthy and prosperous community.

• Health Focus: USANA aims to be synonymous with health and wellness.
• Global Community: The vision includes a worldwide network of healthy individuals and families.
• Comprehensive Well-being: Encompasses physical, financial, and communal health.

Core Values

USANA's core values include:

• Excellence: Striving for the highest standards in all aspects of the business.
• Integrity: Maintaining honesty and ethical behavior.
• Health: Promoting health and wellness through its products and initiatives.
• Community: Building a supportive and inclusive community.

These values are integrated into USANA’s daily operations and long-term strategies. For example, USANA's commitment to excellence is reflected in its manufacturing processes, which adhere to rigorous quality control standards. In 2024, the company reported a 98% customer satisfaction rate, underscoring its dedication to quality and customer care.

USANA Health Sciences, Inc. (USNA) Core Values of

At USANA Health Sciences, Inc., a commitment to excellence is woven into the very fabric of its corporate identity. This dedication is showcased through a clearly defined mission statement, a compelling vision, and a set of core values that guide every facet of the company's operations. These elements collectively underscore USANA's pursuit of innovation, quality, and customer satisfaction. For a deeper dive into the financial underpinnings that support these values, explore Breaking Down USANA Health Sciences, Inc. (USNA) Financial Health: Key Insights for Investors.

Excellence

USANA's core value of excellence is not merely a goal but a standard that permeates every aspect of the company. This commitment is evident in its rigorous approach to product development, manufacturing, and quality control. USANA ensures that its products meet the highest standards of purity, potency, and safety. In 2024, USANA invested heavily in research and development, allocating over $30 million to drive innovation and improve existing product lines. This investment reflects USANA's dedication to providing customers with cutting-edge nutritional solutions.

Examples of USANA's commitment to excellence include:

• Manufacturing Standards: USANA adheres to stringent Good Manufacturing Practices (GMP) to ensure product quality and consistency.
• Research and Development: The company's dedicated team of scientists and researchers continuously explore new ingredients, formulations, and technologies to enhance product efficacy.
• Quality Control: USANA implements rigorous testing protocols throughout the manufacturing process to verify the purity, potency, and safety of its products.

Integrity

Integrity is a cornerstone of USANA's corporate philosophy, guiding its interactions with customers, employees, and stakeholders. This value is reflected in the company's commitment to transparency, ethical conduct, and social responsibility. USANA strives to build trust and maintain the highest standards of honesty and fairness in all its dealings. In 2024, USANA maintained a strong ethical compliance program, investing over $2 million in training and monitoring to ensure adherence to its code of conduct.

Examples of USANA's commitment to integrity include:

• Ethical Sourcing: USANA is committed to sourcing ingredients from suppliers who share its values of ethical and sustainable practices.
• Transparency: The company provides clear and accurate information about its products, ingredients, and manufacturing processes.
• Social Responsibility: USANA actively supports charitable initiatives and community programs, contributing over $1 million in donations and sponsorships in 2024.

Community

USANA recognizes the importance of community and fosters a culture of collaboration, support, and inclusivity. This value extends to its employees, distributors, customers, and the broader global community. USANA actively promotes teamwork, mutual respect, and a shared sense of purpose. In 2024, USANA employees and distributors volunteered over 20,000 hours to support local and global community initiatives.

Examples of USANA's commitment to community include:

• Employee Engagement: USANA provides opportunities for employees to participate in team-building activities, professional development programs, and volunteer initiatives.
• Distributor Support: The company offers comprehensive training, resources, and support to help its distributors succeed in their businesses.
• Customer Relationships: USANA values its customers and strives to build long-term relationships based on trust, respect, and exceptional service.

Health

At its core, USANA is dedicated to advancing health and wellness worldwide. This value is reflected in its commitment to providing high-quality nutritional products that support optimal health. USANA also promotes healthy lifestyles through education, advocacy, and community outreach. In 2024, USANA invested over $5 million in health education and awareness campaigns, reaching millions of people around the globe.

Examples of USANA's commitment to health include:

• Product Innovation: USANA continuously develops new and improved nutritional products based on the latest scientific research.
• Health Education: The company provides educational resources and programs to help people make informed choices about their health.
• Wellness Initiatives: USANA supports wellness programs and events that promote healthy lifestyles and prevent disease.