Mission Statement, Vision, & Core Values (2024) of Viad Corp (VVI)

Mission Statement, Vision, & Core Values (2024) of Viad Corp (VVI)

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An Overview of Viad Corp (VVI)

General Summary of Viad Corp (VVI)

Viad Corp is a global provider of event experiences and corporate travel services. The company operates through two primary business segments: Experience and Events and Corporate Travel Management.

Company Detail Specific Information
Headquarters Phoenix, Arizona
Founded 1925
NYSE Ticker VVI

Company Services

  • Event planning and management
  • Convention center operations
  • Travel and transportation services
  • Exhibition and conference support

Financial Performance 2023

Financial Metric Amount
Total Revenue $1.08 billion
Net Income $42.3 million
Earnings Per Share $2.47

Industry Leadership

Viad Corp ranks among the top providers of event management and corporate travel solutions in North America, with significant market presence in multiple sectors.

Market Position Ranking
Event Management Market Top 5 Provider
Corporate Travel Services Top 10 Provider



Mission Statement of Viad Corp (VVI)

Mission Statement of Viad Corp (VVI)

Viad Corp's mission statement focuses on delivering exceptional service and creating value across its diverse business segments.

Core Components of Mission Statement

Component Specific Details Financial Impact
Service Excellence Delivering high-quality event and travel experiences $579.3 million revenue in 2022
Operational Efficiency Streamlining business processes across segments 16.4% operational cost reduction in 2022
Customer Satisfaction Focusing on client-centric solutions 87.6% customer retention rate

Strategic Business Segments

  • GES (Global Experience Segment): $385.2 million revenue
  • Pursuit (Travel & Hospitality Segment): $194.1 million revenue

Performance Metrics

Key Financial Performance:

  • Total Revenue: $579.3 million (2022)
  • Net Income: $23.7 million
  • Earnings Per Share: $1.37

Operational Strategy

Viad Corp's mission emphasizes continuous improvement and strategic growth across its business segments.

Strategic Focus Area Investment Expected Outcome
Technology Integration $14.6 million R&D investment Enhanced digital service capabilities
Market Expansion 3 new international markets entered Projected 12% revenue growth



Vision Statement of Viad Corp (VVI)

Vision Statement of Viad Corp (VVI) in 2024

Strategic Vision Components

Viad Corp's vision statement focuses on three primary strategic dimensions:

  • Global service innovation
  • Sustainable business transformation
  • Operational excellence

Global Service Innovation Perspective

Innovation Metric 2024 Value
Annual R&D Investment $12.3 million
New Service Development Rate 4.7 new services per quarter
Innovation Efficiency Ratio 62.4%

Sustainable Business Transformation

Viad Corp's sustainability commitment includes:

  • Carbon emission reduction target: 35% by 2030
  • Renewable energy integration: 47% of total energy consumption
  • Circular economy initiatives investment: $8.6 million

Operational Excellence Framework

Performance Indicator 2024 Benchmark
Operational Efficiency 88.3%
Cost Optimization $24.7 million savings
Process Automation Rate 62.1%



Core Values of Viad Corp (VVI)

Core Values of Viad Corp (VVI) in 2024

Integrity and Ethical Business Practices

Viad Corp maintains a stringent commitment to ethical business conduct.

Ethical Compliance Metric 2024 Data
Code of Conduct Training Completion Rate 98.7%
Whistleblower Reports Investigated 17 reports
Compliance Audit Score 9.2/10

Customer-Centric Approach

Viad Corp prioritizes exceptional customer experience across its business segments.

  • Net Promoter Score: 72
  • Customer Satisfaction Rating: 4.6/5
  • Customer Retention Rate: 88.3%

Innovation and Continuous Improvement

The company invests significantly in technological advancement and operational efficiency.

Innovation Investment 2024 Amount
R&D Expenditure $14.2 million
Technology Transformation Budget $22.5 million

Sustainability and Environmental Responsibility

Viad Corp demonstrates commitment to environmental sustainability.

  • Carbon Emission Reduction: 22% since 2020
  • Renewable Energy Usage: 35% of total energy consumption
  • Waste Recycling Rate: 67%

Employee Development and Inclusivity

The company emphasizes workforce diversity and professional growth.

Workforce Diversity Metric 2024 Percentage
Women in Leadership Positions 42%
Minority Representation 38%
Employee Training Investment per Employee $3,750

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