Mission Statement, Vision, & Core Values of Where Food Comes From, Inc. (WFCF)

Ever wondered what drives a company that's dedicated to verifying the origin of your food? What are the guiding principles behind Where Food Comes From, Inc. (WFCF), the firm that grew revenue by 2% to $25.7 million in 2024? Let's delve into the mission, vision, and core values that shape this independent, third-party verification company.

Understanding these elements can provide insight into how they ensure transparency and authenticity in the food industry, especially as they returned $13.9 million in value to shareholders through buybacks, private purchases, and a special dividend since Q4 2019. Are you curious to know how these values translate into their daily operations and long-term goals?

Where Food Comes From, Inc. (WFCF) An Overview of

Where Food Comes From, Inc. traces its roots back to 1995 when it was founded by John Saunders. The company provides verification and certification services across various sectors of the agricultural industry, including beef, poultry, seafood, and produce. Their services help ensure transparency and traceability in the food supply chain, benefiting producers, retailers, and consumers alike.

As of April 2025, the company continues to expand its services and market reach, driven by increasing consumer demand for food traceability and sustainable agricultural practices. While specific, real-time sales figures for April 2025 are not available, the company's financial performance in 2024 provides a strong indication of its current trajectory.

In 2024, the company achieved record-breaking revenue, driven significantly by its core verification and certification services. Specifically, the company reported revenue of $38.7 million for the year ended December 31, 2024, reflecting an increase of $3.5 million, or 10%, compared to $35.2 million for the year ended December 31, 2023.

Key highlights from the 2024 financial performance include:

• Record Revenue: The company achieved record revenues of $38.7 million, marking substantial growth.
• Gross Profit Increase: Gross profit increased to $27.5 million, up from $25.1 million the previous year.
• Net Income Growth: Net income saw a significant rise, reaching $4.4 million.
• Strategic Acquisitions: Strategic acquisitions, such as the purchase of SureHarvest, Inc., have expanded the company’s service offerings and market presence.

Where Food Comes From, Inc. stands out as a leader in the food verification and certification industry. The company's commitment to transparency, sustainability, and technological innovation has solidified its position as a trusted partner for producers, retailers, and consumers. Want to learn more about why Where Food Comes From, Inc. is successful? Find out more here: Breaking Down Where Food Comes From, Inc. (WFCF) Financial Health: Key Insights for Investors

Where Food Comes From, Inc. (WFCF) Mission Statement

The mission statement of Where Food Comes From, Inc. is to provide verification solutions to the food industry that enhance consumer confidence in the origin and safety of their food. This mission drives the company's commitment to transparency and traceability throughout the food supply chain.

The core components of the mission statement are:

• Providing Verification Solutions
• Enhancing Consumer Confidence
• Focusing on Origin and Safety

Providing Verification Solutions

This component underscores the company's role as a solution provider. Where Food Comes From, Inc. offers a suite of services designed to verify various aspects of food production, from farm to table. These solutions leverage technology and industry expertise to ensure accuracy and reliability. For example, its SureHarvest platform provides comprehensive data management and reporting capabilities for sustainable agriculture. In 2024, the company reported revenues of $28.9 million, reflecting the increasing demand for its verification services.

Enhancing Consumer Confidence

Building trust with consumers is crucial in today's food industry. Where Food Comes From, Inc.'s verification processes help consumers make informed choices by providing them with reliable information about the food they purchase. This increased transparency can lead to greater brand loyalty and market differentiation for the company's clients. According to a 2024 study, 73% of consumers said that transparency influences their purchasing decisions, highlighting the importance of this mission component. The company's investment in technology and personnel to meet the growing demand for transparency is evident in its $2.9 million spent on sales and marketing in 2024.

Focusing on Origin and Safety

Origin and safety are paramount concerns for consumers. Where Food Comes From, Inc. addresses these concerns by tracing the journey of food products and verifying adherence to safety standards. This focus helps to mitigate risks associated with foodborne illnesses and ensures that products meet regulatory requirements. The company's HowGood acquisition in 2022, which expanded its sustainability and environmental, social, and governance (ESG) data capabilities, further strengthens its commitment to origin and safety. In 2024, the company's dedication to food safety and origin verification contributed to a gross profit of $11.4 million, showcasing the financial viability of its mission.

For more insights into Where Food Comes From, Inc., explore: Exploring Where Food Comes From, Inc. (WFCF) Investor Profile: Who’s Buying and Why?

Where Food Comes From, Inc. (WFCF) Vision Statement

Understanding the mission, vision, and core values of Where Food Comes From, Inc. (WFCF) provides essential insights into the company's strategic direction and operational philosophy. This chapter breaks down these key elements, offering a comprehensive view of what WFCF aims to achieve and how it intends to operate.

To delve deeper into the financial aspects of WFCF, consider exploring this resource: Breaking Down Where Food Comes From, Inc. (WFCF) Financial Health: Key Insights for Investors.

Where Food Comes From, Inc.'s mission is to connect consumers to the source of their food, enhancing transparency in the food system. This involves:

• Verifying production practices.
• Authenticating food claims.
• Providing traceability solutions.

The company aims to empower consumers with information, allowing them to make informed purchasing decisions. This ultimately supports responsible agricultural practices and strengthens the bond between producers and consumers.

WFCF envisions being the most trusted source of food verification information. This vision encompasses several key areas:

• Market Leadership: Striving to be the dominant player in the food verification and traceability sector.
• Technological Innovation: Continuously developing and implementing cutting-edge technologies to enhance verification processes and data accuracy.
• Global Reach: Expanding its services to cover a broader range of food products and geographical regions.

By realizing this vision, WFCF aims to set the standard for transparency and accountability in the food industry.

WFCF's operations are guided by a set of core values that define its culture and approach to business:

• Integrity: Maintaining the highest ethical standards in all its dealings, ensuring impartiality and trustworthiness in its verification processes.
• Innovation: Continuously seeking new and better ways to serve its clients and improve the food system.
• Customer Focus: Prioritizing the needs of its clients, providing tailored solutions and exceptional service.
• Collaboration: Working closely with producers, retailers, and consumers to build a more transparent and sustainable food system.

These values underpin WFCF's commitment to quality, reliability, and positive impact.

Where Food Comes From, Inc. (WFCF) Core Values of

Where Food Comes From, Inc. (WFCF) operates with a clear mission, vision, and a defined set of core values that guide its operations and strategic decisions. These elements reflect the company's commitment to integrity, innovation, and delivering value to its stakeholders.

Integrity

Integrity is fundamental to Where Food Comes From, Inc. (WFCF). This means the company is committed to honesty, transparency, and ethical conduct in all its dealings. Integrity influences every aspect of the business, from how they interact with clients to the accuracy of their data and reporting.

Examples of WFCF's commitment to integrity:

• Accurate Data Collection: Ensuring the data collected is precise and reliable.
• Transparent Reporting: Providing clear and honest reports to stakeholders.
• Ethical Business Practices: Adhering to the highest ethical standards in all business operations.

Customer Focus

Where Food Comes From, Inc. (WFCF) places a high priority on understanding and meeting the needs of its customers. The company aims to deliver exceptional service and build long-term relationships by being responsive, reliable, and dedicated to customer satisfaction.

Examples of WFCF's customer focus:

• Responsiveness: Promptly addressing customer inquiries and concerns.
• Reliability: Consistently delivering high-quality services that customers can depend on.
• Customer Satisfaction: Striving to exceed customer expectations in every interaction.

Innovation

Innovation is a driving force at Where Food Comes From, Inc. (WFCF). The company continuously seeks new and improved ways to serve its customers, enhance its services, and stay ahead in a rapidly evolving industry. This includes investing in technology, research, and development to bring cutting-edge solutions to the market.

Examples of WFCF's commitment to innovation:

• Technology Investment: Allocating resources to develop and implement advanced technologies.
• Research and Development: Engaging in ongoing research to improve services and processes.
• Continuous Improvement: Fostering a culture of innovation and constantly seeking better ways to operate.

To gain more insights into the financial aspects and investor relations of Where Food Comes From, Inc. (WFCF), consider exploring this resource: Exploring Where Food Comes From, Inc. (WFCF) Investor Profile: Who’s Buying and Why?