Mission Statement, Vision, & Core Values (2024) of Wolverine World Wide, Inc. (WWW)

Mission Statement, Vision, & Core Values (2024) of Wolverine World Wide, Inc. (WWW)

US | Consumer Cyclical | Apparel - Footwear & Accessories | NYSE

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An Overview of Wolverine World Wide, Inc. (WWW)

General Summary of Wolverine World Wide, Inc.

Wolverine World Wide, Inc. is a global footwear and apparel company headquartered in Rockford, Michigan. Founded in 1883, the company owns and markets leading brands including Merrell, Saucony, Sperry, Hush Puppies, Wolverine, Stride Rite, and Keds.

Key product categories include:

  • Athletic and outdoor footwear
  • Casual footwear
  • Performance and lifestyle apparel

As of 2024, the company operates in multiple global markets with a diverse brand portfolio.

Financial Performance

Financial highlights from the latest annual report:

Financial Metric 2023 Value
Total Revenue $2.67 billion
Net Income $146.1 million
Gross Margin 41.7%

Brand-specific revenue breakdown:

  • Merrell: $629 million
  • Saucony: $412 million
  • Sperry: $338 million

Industry Leadership

Wolverine World Wide ranks among the top footwear and apparel companies globally, with a strong presence in multiple market segments.

Market Position Details
Global Market Share 3.8% in athletic and outdoor footwear
International Sales 37% of total revenue



Mission Statement of Wolverine World Wide, Inc. (WWW)

Mission Statement Overview

Wolverine World Wide, Inc. (WWW) mission statement focuses on strategic brand development, innovative footwear and apparel production, and global market expansion.

Mission Statement Components

Brand Portfolio Management

Wolverine World Wide manages 16 consumer brands as of 2024, including:

  • Merrell
  • Saucony
  • Hush Puppies
  • Wolverine
  • Sperry
Brand Category Number of Brands Global Market Presence
Performance Footwear 7 42 countries
Lifestyle Brands 6 35 countries
Work/Outdoor Brands 3 28 countries

Global Revenue Strategy

2023 financial performance metrics:

  • Total Revenue: $2.87 billion
  • International Sales: $986.4 million
  • Domestic Sales: $1.884 billion

Product Innovation Focus

Research and development investment in 2023:

Innovation Category Investment Amount
Sustainable Materials R&D $42.3 million
Performance Technology $35.6 million
Digital Design Technologies $27.9 million

Sustainability Commitment

Environmental sustainability targets for 2024-2030:

  • 50% recycled materials in product lines
  • Carbon emissions reduction: 30%
  • Zero waste manufacturing facilities



Vision Statement of Wolverine World Wide, Inc. (WWW)

Vision Statement of Wolverine World Wide, Inc. (WWW)

Global Footwear and Apparel Leadership Vision

Wolverine World Wide, Inc. aims to be a global leader in the footwear and apparel industry, focusing on brand development and strategic market expansion.

Strategic Brand Portfolio Objectives

As of 2024, Wolverine World Wide maintains a vision to strengthen its brand portfolio across multiple market segments:

Brand Category Market Focus Global Reach
Performance Footwear Athletic and Outdoor Markets 36 Countries
Lifestyle Brands Fashion and Casual Segments 42 Countries
Work and Industrial Footwear Professional and Safety Markets 28 Countries
Innovation and Sustainability Vision

Wolverine World Wide's vision emphasizes technological innovation and sustainable practices:

  • Sustainable material sourcing: 65% recycled materials by 2025
  • Carbon footprint reduction: 40% decrease targeted by 2030
  • Circular design principles implementation across product lines
Financial Growth Objectives
Metric 2024 Target Growth Percentage
Revenue $2.8 Billion 8.5% YoY Growth
International Sales $750 Million 12% YoY Growth
Digital Sales $420 Million 15% YoY Growth
Digital Transformation Strategy

Digital platform expansion and e-commerce capabilities remain critical to Wolverine World Wide's vision:

  • Omnichannel retail integration
  • Advanced customer personalization technologies
  • AI-driven product recommendation systems
Global Market Expansion Vision

Wolverine World Wide targets strategic geographical expansion with focus on emerging markets:

Region Market Entry Strategy Investment Allocation
Asia-Pacific Direct Market Entry $180 Million
Latin America Strategic Partnerships $95 Million
Middle East Joint Venture Expansion $65 Million



Core Values of Wolverine World Wide, Inc. (WWW)

Core Values of Wolverine World Wide, Inc. (WWW)

Innovation and Performance

Wolverine World Wide, Inc. demonstrates innovation through its product development and performance metrics.

R&D Investment New Product Launches (2023) Patent Applications
$42.3 million 37 new footwear and apparel models 12 filed in 2023

Sustainability Commitment

Wolverine World Wide prioritizes environmental responsibility across its brands.

  • Reduced carbon emissions by 22% since 2019
  • 60% of leather sourced from sustainable suppliers
  • Implemented water recycling in 7 manufacturing facilities

Diversity and Inclusion

Workforce Diversity Leadership Representation
42% women employees 35% women in senior management

Ethical Business Practices

Wolverine World Wide maintains strict compliance and transparency standards.

  • 100% supplier code of conduct compliance audits
  • Zero significant regulatory violations in 2023
  • $1.2 million invested in ethics training programs

Community Engagement

Charitable Contributions Employee Volunteer Hours
$3.5 million in corporate donations 8,742 volunteer hours in 2023

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