Wolverine World Wide, Inc. (WWW): history, ownership, mission, how it works & makes money

Wolverine World Wide, Inc. (WWW): history, ownership, mission, how it works & makes money

US | Consumer Cyclical | Apparel - Footwear & Accessories | NYSE

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A Brief History of Wolverine World Wide, Inc. (WWW)

Company Overview

Wolverine World Wide, Inc. is a global footwear and apparel company headquartered in Rockford, Michigan. Founded in 1883, the company owns and markets a portfolio of consumer brands.

Financial Performance

Fiscal Year Revenue Net Income
2022 $2.63 billion $185.8 million
2023 $2.58 billion $162.4 million

Brand Portfolio

  • Merrell
  • Saucony
  • Sperry
  • Hush Puppies
  • Wolverine
  • Stride Rite

Global Presence

The company operates in over 190 countries with approximately 7,300 employees as of 2023.

Stock Performance

Stock Symbol NYSE Ticker 2023 Stock Price Range
WWW WWW $22.50 - $38.75

Recent Strategic Initiatives

  • Expanded direct-to-consumer digital platforms
  • Increased sustainability efforts in manufacturing
  • Focus on omnichannel retail strategies


A Who Owns Wolverine World Wide, Inc. (WWW)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
The Vanguard Group, Inc. 4,677,442 12.7%
BlackRock Inc. 4,216,038 11.5%
Dimensional Fund Advisors LP 2,871,212 7.8%

Top Executive Ownership

  • Brendan Hoffman (President and CEO): 309,824 shares
  • Michael Stornant (CFO): 87,453 shares
  • Ward Klein (Executive Chairman): 263,712 shares

Insider Ownership Percentage

Total Insider Ownership: 4.2%

Public Float

Total Shares Outstanding: 36,797,510

Public Float: 32,415,923 shares

Ownership Structure

Public Shareholders: 82.3%

Institutional Investors: 15.5%

Insider Ownership: 4.2%



Wolverine World Wide, Inc. (WWW) Mission Statement

Company Overview

Wolverine World Wide, Inc. is a footwear and apparel company headquartered in Rockford, Michigan. As of 2023, the company reported annual revenue of $2.62 billion.

Mission Statement Components

The mission statement focuses on:

  • Global footwear and lifestyle brand development
  • Sustainable product innovation
  • Consumer-centric brand management

Brand Portfolio

Brand Product Category Annual Revenue Contribution
Merrell Outdoor Footwear $612 million
Saucony Running Shoes $425 million
Sperry Casual Footwear $385 million
Hush Puppies Comfort Footwear $276 million

Strategic Objectives

Key strategic objectives include:

  • Global Market Expansion: Target international markets with 35% revenue from outside United States
  • Sustainability Commitment: Reduce carbon emissions by 30% by 2025
  • Digital Transformation: Increase e-commerce sales to 25% of total revenue

Financial Performance

Fiscal Year Total Revenue Net Income Gross Margin
2023 $2.62 billion $213.4 million 44.2%
2022 $2.55 billion $198.6 million 43.7%


How Wolverine World Wide, Inc. (WWW) Works

Company Overview

Wolverine World Wide, Inc. is a footwear and apparel company headquartered in Rockford, Michigan. As of 2023, the company reported annual revenue of $2.87 billion. The company owns multiple brands across different market segments.

Brand Portfolio

Brand Category Market Focus
Merrell Outdoor Footwear Hiking, Trail Running
Saucony Running Shoes Athletic Performance
Sperry Casual Footwear Boat Shoes, Lifestyle
Hush Puppies Comfort Footwear Casual Comfort

Financial Performance

2023 Financial Highlights:

  • Net Income: $183.4 million
  • Gross Margin: 41.5%
  • Operating Cash Flow: $274.6 million

Global Distribution

Wolverine World Wide distributes products in over 190 countries, with significant market presence in North America, Europe, and Asia.

Manufacturing and Supply Chain

The company operates through a global supply chain with manufacturing partners primarily located in Asia. Approximately 75% of production occurs in Vietnam, Indonesia, and China.

Sales Channels

  • Wholesale: 68% of total revenue
  • Direct-to-Consumer: 32% of total revenue
  • E-commerce platforms: Growing at 15% year-over-year

Employee Information

As of 2023, Wolverine World Wide employs approximately 7,500 people globally.



How Wolverine World Wide, Inc. (WWW) Makes Money

Revenue Streams

Wolverine World Wide, Inc. generated $2.64 billion in total revenue for the fiscal year 2022.

Brand Revenue Contribution
Merrell $638.5 million
Saucony $365.2 million
Wolverine $279.6 million
Hush Puppies $197.3 million

Sales Channels

  • Wholesale: 68% of total revenue
  • Direct-to-Consumer: 32% of total revenue

Geographic Revenue Distribution

Region Revenue Percentage
United States 79%
International Markets 21%

Product Categories

  • Outdoor Footwear: 42% of revenue
  • Athletic Footwear: 28% of revenue
  • Work Footwear: 18% of revenue
  • Casual Footwear: 12% of revenue

Key Financial Metrics

Gross Margin: 44.1% in 2022 Operating Income: $286.4 million in 2022 Net Income: $202.3 million in 2022

Distribution Channels

  • Department Stores: 35%
  • Specialty Retailers: 25%
  • Online Platforms: 22%
  • Sporting Goods Stores: 18%

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