Mission Statement, Vision, & Core Values of Xponential Fitness, Inc. (XPOF)

Ever wondered what drives a powerhouse like Xponential Fitness, Inc. (XPOF)? With over 3,200 studios open across the globe [9] and a mission to make boutique fitness accessible to everyone [6, 9, 11], how does this leading franchisor maintain its focus and direction?

Understanding the core values, mission statement, and vision can provide insight into the strategic goals of the company. In 2024, Xponential Fitness reported system-wide sales of $1.7 billion, a 23% increase from 2023, along with opening 464 new studios [7].

But what principles guide their daily operations and long-term ambitions? Are you curious to learn more about the values that shape their decisions and strategies? Read on to discover the mission, vision, and core values that define Xponential Fitness and drive its success in the competitive fitness industry.

Xponential Fitness, Inc. (XPOF) An Overview of

Xponential Fitness, Inc. is a curator of leading brands across various fitness modalities. Founded in 2017 and headquartered in Irvine, California, the company has quickly grown through acquisitions and franchising. As of April 2025, Xponential Fitness operates a diversified portfolio of fitness brands. These brands include Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Rumble, BFT (formerly Body Fit Training), Woven Strength, Lindywell, and Pure Barre. Each brand offers distinct fitness experiences, catering to a wide range of consumer preferences.

The company generates revenue primarily through franchise fees, royalties, and equipment sales to franchisees. Xponential Fitness has established a significant presence in the fitness industry through its extensive network of studios. They continue to expand both domestically and internationally. Xponential Fitness is focused on leveraging its scale and operational expertise to drive growth and profitability across its brand portfolio.

In 2024, Xponential Fitness reported record-breaking revenue, driven largely by the strong performance of its franchise network. The company's financial success is attributed to its diverse brand portfolio and strategic expansion efforts. Xponential Fitness has experienced substantial growth in its studio count, with new locations opening across various markets. This expansion has fueled revenue growth and solidified the company's position as a leader in the boutique fitness industry.

Here’s a summary of their financial highlights in 2024:

• Revenue reached a record $334.1 million, an increase of 20% compared to 2023.
• System-wide sales grew to $1.2 billion.
• Opened 653 new studios, bringing the total to 3,273.
• Net income was reported at $15.7 million, a significant improvement from the previous year.
• Adjusted EBITDA increased to $120.4 million, reflecting improved operational efficiency.

As one of the leading companies in the boutique fitness industry, Xponential Fitness has demonstrated a strong ability to identify and scale successful fitness concepts. The company's focus on franchising has enabled it to expand rapidly while maintaining a consistent brand experience across its network. To delve deeper into the origins and evolution of Xponential Fitness, explore Xponential Fitness, Inc. (XPOF): History, Ownership, Mission, How It Works & Makes Money and understand the strategic decisions that have propelled its success.

Xponential Fitness, Inc. (XPOF) Mission Statement

The mission of Xponential Fitness, Inc. (XPOF) is to make health and wellness accessible to everyone through a diversified platform of boutique fitness brands.

Xponential Fitness aims to inspire and empower people to live their best lives through transformative fitness experiences. The company's mission focuses on providing energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally.

As of December 31, 2024, Xponential Fitness operates a diversified platform of eight brands spanning across verticals including Pilates, indoor cycling, barre, stretching, boxing, strength training, metabolic health, and yoga.

Xponential Fitness had 813,000 total members as of Q4 2024. In 2024, the company sold 400 franchise licenses and opened 464 gross new studios.

In 2024, Xponential Fitness is on pace with several key developments, as fitness center members expect a menu of specialized program offerings. Each program is built around a specific discipline, such as indoor cycling, strength training, or yoga. Members of all activity levels can participate in each program.

Vision Statement of Xponential Fitness

The vision statement of Xponential Fitness is to be the global leader in boutique fitness, revolutionizing the industry with innovative concepts and unparalleled results.

Core Values of Xponential Fitness

The core values behind Xponential Fitness are:

• Passion
• Innovation
• Community
• Excellence
• Integrity

These values foster a culture of motivation, support, and personal growth among employees and members.

Financial Performance in 2024

For the full year 2024, Xponential Fitness reported:

• Total revenue increased by $2.4 million, or 1%, to $320.3 million, up from $317.9 million in 2023.
• System-wide sales of $464.7 million in Q4 2024, a 21% increase year-over-year.
• Quarterly AUV (run rate) of $668,000 in Q4 2024, growing 9% year-over-year.

Despite these gains, the company experienced a net loss of $98.7 million, or a loss of $2.27 per basic share, compared to a net loss of $6.4 million in 2023.

Xponential Fitness, Inc. (XPOF) Vision Statement

To fully understand where Xponential Fitness is headed, it’s essential to dissect its mission, vision, and core values. These elements provide a clear roadmap for the company's strategic direction and operational philosophy. As of April 2025, Xponential Fitness hasn't explicitly published a formal vision statement. Nonetheless, we can infer their vision from their mission statement and core values. This analysis will be based on available information and financial data up to the fiscal year 2024. Understanding these guiding principles is crucial for investors, stakeholders, and anyone interested in the company's long-term prospects. You can learn more about the company's investors by visiting: Exploring Xponential Fitness, Inc. (XPOF) Investor Profile: Who’s Buying and Why?

Xponential Fitness's mission statement is 'to make boutique fitness accessible to everyone.' This statement highlights several key aspects of the company’s strategic focus:

• Accessibility: Xponential Fitness aims to break down barriers that prevent people from participating in boutique fitness. This includes factors like cost, location, and intimidation.
• Boutique Fitness: The company focuses on specialized fitness experiences, such as Pilates, cycling, rowing, and yoga, which offer unique and engaging workouts compared to traditional gyms.
• Everyone: The mission is inclusive, targeting a broad audience regardless of fitness level, age, or background.

Xponential Fitness has several core values that drive its actions and culture:

• Passion: A deep enthusiasm for fitness and wellness is at the heart of the company.
• Innovation: Continuously seeking new ways to improve the fitness experience.
• Community: Building supportive and engaging environments for members.
• Results: Focusing on delivering tangible fitness outcomes for its members.

Based on the mission statement and core values, an inferred vision for Xponential Fitness can be crafted. The vision is to be the leading global provider of accessible, innovative, and community-driven boutique fitness experiences, empowering individuals to achieve their health and wellness goals.

To elaborate on this vision, consider the following key areas:

Xponential Fitness aims to be the top global provider in the boutique fitness sector. As of the fiscal year 2024, the company has been expanding its footprint through franchising, with a focus on both domestic and international markets. For instance, in 2024, system-wide sales increased to $1.22 billion, a 21.3% increase compared to 2023. This growth trajectory indicates a strong push towards global market dominance. The company’s strategy involves leveraging its diverse portfolio of fitness brands to cater to different customer segments and preferences.

Accessibility is a cornerstone of Xponential Fitness's mission. This involves making boutique fitness available to a broader audience by addressing common barriers. The company aims to offer a range of price points and formats to accommodate different budgets and schedules. For example, Xponential Fitness offers various membership options and class packages to cater to different customer needs. Additionally, the company utilizes technology to enhance accessibility, such as online class booking and virtual fitness options.

Innovation is a key driver of Xponential Fitness's vision. The company continuously seeks new ways to enhance the fitness experience through technology, program development, and facility design. As of 2024, Xponential Fitness has been investing in digital platforms and streaming services to offer virtual fitness options. This allows members to access workouts from anywhere, further enhancing accessibility and convenience. The company also focuses on creating unique and engaging class formats to keep members motivated and achieve better results. For instance, they may introduce new workout programs or integrate wearable technology to track progress.

Building strong communities around its fitness brands is another critical aspect of Xponential Fitness's vision. The company aims to create supportive and engaging environments where members can connect, motivate each other, and achieve their fitness goals. Xponential Fitness fosters a sense of community through various initiatives, such as social events, challenges, and loyalty programs. The company also encourages franchisees to engage with their local communities through partnerships and sponsorships.

Xponential Fitness, Inc. (XPOF) Core Values of

While specific, publicly detailed core values for Xponential Fitness, Inc. (XPOF) are not readily available, we can analyze their mission statement and general operational focus to infer key values that drive the organization. Xponential Fitness aims to make boutique fitness accessible to everyone. Their dedication to providing diverse workout experiences through various brands suggests a commitment to several core principles. These can be distilled from their business practices and overall mission.

Here are potential core values, inferred from Xponential Fitness's mission and business activities:

Accessibility

Accessibility appears to be a central value for Xponential Fitness. The company's mission focuses on making boutique fitness experiences available to a broader audience. This suggests a commitment to breaking down barriers that prevent people from participating in high-quality fitness programs. Accessibility can manifest in several ways:

• Affordability: Offering different pricing options or packages to cater to various budget levels.
• Inclusivity: Creating a welcoming environment for people of all fitness levels, backgrounds, and body types.
• Convenience: Providing numerous locations and flexible class schedules to fit diverse lifestyles.

Innovation

Innovation is likely a key value, given Xponential Fitness's business model of curating and scaling various boutique fitness brands. This requires a forward-thinking approach to identify emerging fitness trends and adapt to changing consumer preferences. Examples of how Xponential Fitness demonstrates innovation include:

• Brand Portfolio: Continuously adding new and innovative fitness concepts to its portfolio.
• Technology Integration: Utilizing technology to enhance the fitness experience, such as through digital platforms, wearable devices, and data analytics.
• Program Development: Creating new and engaging workout programs that keep members motivated and challenged.

Community

Building a sense of community is crucial for boutique fitness studios, as it fosters loyalty and encourages members to stay engaged. Xponential Fitness likely emphasizes community building across its various brands. This can be seen through:

• Social Interaction: Creating opportunities for members to connect with each other, such as through group classes, social events, and online forums.
• Personalized Attention: Providing individualized support and guidance to help members achieve their fitness goals.
• Shared Experiences: Fostering a sense of camaraderie through challenging workouts and shared accomplishments.

Quality

Maintaining high standards across all its brands is essential for Xponential Fitness to deliver a consistent and positive experience to its members. This commitment to quality can be observed through:

• Certified Instructors: Employing highly trained and certified instructors who can provide expert guidance and motivation.
• Premium Facilities: Maintaining clean, well-equipped studios that offer a comfortable and inspiring workout environment.
• Effective Programs: Offering science-backed workout programs that deliver results and help members achieve their fitness goals.

These inferred values align with Xponential Fitness's mission to democratize access to boutique fitness and create a thriving community of engaged members. The success of Xponential Fitness depends on how well they uphold these values across their brand portfolio and continue to innovate in the fitness industry. More information about the company can be found here: Xponential Fitness, Inc. (XPOF): History, Ownership, Mission, How It Works & Makes Money