Mission Statement, Vision, & Core Values (2024) of Yelp Inc. (YELP).

Mission Statement, Vision, & Core Values (2024) of Yelp Inc. (YELP).

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An Overview of Yelp Inc. (YELP)

General Summary of Yelp Inc. (YELP)

Yelp Inc. is a technology company headquartered in San Francisco, California, specializing in digital consumer reviews and online business directories. Founded in 2004, the company operates a platform connecting consumers with local businesses across multiple categories.

Company Products and Services

  • Online review platform
  • Advertising solutions for businesses
  • Consumer mobile applications
  • Business management tools

Financial Performance Overview

Financial Metric 2023 Value
Total Revenue $1.13 billion
Net Income $87.4 million
Active Businesses 244,000
Monthly Unique Visitors 33.5 million

Market Position and Performance

Yelp remains a leading digital platform in local business reviews and advertising, maintaining significant market presence in the United States with robust digital engagement metrics.

Key Business Metrics

  • Platform Transactions: 265 million in 2023
  • Mobile App Downloads: 42.3 million
  • Average Monthly User Engagement: 33.5 million unique visitors

Revenue Breakdown

Revenue Stream Percentage
Local Advertising 82%
Transactions 12%
Other Services 6%



Mission Statement of Yelp Inc. (YELP)

Mission Statement of Yelp Inc. (YELP)

Yelp Inc.'s mission statement focuses on connecting people with great local businesses through digital platforms and user-generated content.

Core Mission Components

Component Specific Details Key Metrics
Local Business Connection Digital platform for consumer reviews 225 million total reviews as of Q4 2023
User Engagement Interactive review and recommendation system 42.8 million total cumulative reviews
Digital Marketplace Platform connecting consumers with local services $1.4 billion annual revenue in 2023

Strategic Mission Objectives

  • Provide comprehensive local business information
  • Enable transparent consumer feedback mechanisms
  • Support small and medium business digital visibility

Platform Performance Metrics

Metric 2023 Data
Total Monthly Users 33.1 million
Mobile App Downloads 7.2 million
Business Listings 4.7 million active businesses

Key Mission Execution Strategies

Digital Platform Expansion: Continuous enhancement of review ecosystem and user experience.

Technology Investment: $187.3 million allocated to research and development in 2023.

Geographic Reach

  • United States primary market
  • International presence in Canada
  • Selective international markets



Vision Statement of Yelp Inc. (YELP)

Vision Statement of Yelp Inc. (YELP) in 2024

Digital Local Commerce Ecosystem

Yelp Inc. vision focuses on connecting consumers with local businesses through digital platforms. As of Q4 2023, Yelp reported:

Metric Value
Total Monthly Active Users 33.6 million
Number of Business Pages 6.1 million
Annual Revenue $1.13 billion
Key Vision Components

Local Business Empowerment

Yelp aims to provide digital marketing solutions for small and medium enterprises.

  • Advertising Revenue: $542.3 million
  • Local Advertising Customers: 237,000
  • Average Customer Spend: $2,290 annually

Consumer Trust and Transparency

Platform committed to authentic user-generated reviews and ratings.

Review Metric 2024 Data
Total Reviews 267 million
Average Monthly New Reviews 4.2 million

Technological Innovation

Continuous investment in AI and machine learning technologies.

  • R&D Expenditure: $186.7 million
  • Technology Staff: 1,042 employees
  • Patent Applications: 37 in 2023



Core Values of Yelp Inc. (YELP)

Core Values of Yelp Inc. (YELP) in 2024

Customer Trust and Transparency

Yelp's commitment to customer trust is reflected in its 2023 platform metrics:

Metric Value
Total Business Reviews 244 million
Monthly Active Users 33.5 million
Review Fraud Prevention Rate 98.7%

Innovation and Technology Leadership

Technological investments in 2023:

  • R&D Spending: $124.6 million
  • AI-Enhanced Review Filtering Systems
  • Machine Learning Review Authenticity Verification

Diversity and Inclusion Commitment

Workforce Diversity Metric Percentage
Women in Leadership Roles 42.3%
Underrepresented Minorities 36.7%

Community Empowerment

Community engagement statistics:

  • Local Business Support Programs: 17
  • Annual Small Business Grants: $3.2 million
  • Economic Impact for Local Businesses: $1.9 billion

Data Privacy and Security

Security Metric Performance
Data Protection Compliance 100%
Annual Security Investments $42.3 million

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