Mission Statement, Vision, & Core Values of Zillow Group, Inc. (Z)

Ever wondered what drives a leading real estate marketplace like Zillow Group, Inc. (Z)? With a $2.2 billion in revenue for 2024, how does Zillow maintain its focus and direction?

Understanding a company's mission, vision, and core values provides insight into its strategic objectives and operational principles. Are you curious to explore the guiding principles that shape Zillow's culture and business decisions?

Let's delve into the mission statement, vision, and core values that steer Zillow Group towards its goals in the dynamic real estate industry.

Zillow Group, Inc. (Z) An Overview of

Zillow Group, Inc. operates leading real estate brands, offering consumers an on-demand experience for selling, buying, renting and financing with transparency and nearly seamless end-to-end service. As of April 2025, the company continues to innovate in the real estate sector, providing tools and services to empower consumers throughout their real estate journey. Zillow's platforms connect people with agents and lenders, offering comprehensive real estate data, and are available on mobile apps and websites.

In the latest financial reports, Zillow Group has demonstrated strong financial performance. The company reported a record-breaking revenue of $2 billion in 2024, driven primarily by its core marketplace business, which saw a 25% year-over-year increase. Specifically, revenue from Premier Agent, a key segment, grew by 22%, reflecting the increasing value agents place on Zillow's platform for lead generation. Furthermore, the company's expansion into new markets and its focus on enhancing the user experience have contributed to a 15% increase in site traffic, reaching an average of 230 million monthly unique users. These figures underscore Zillow's robust growth and its strengthening position in the real estate market.

Zillow Group, Inc. stands as one of the leading companies in the real estate technology industry. To understand the factors driving Zillow's success and its strategic approach, explore the following link: Exploring Zillow Group, Inc. (Z) Investor Profile: Who’s Buying and Why?

Zillow Group, Inc. (Z) Mission Statement

Zillow Group's mission is to give people the power to unlock life's next chapter so we can help make home a reality for more and more people.

Core Components of the Mission Statement

Zillow's mission statement is composed of several core components, each playing a crucial role in the company's overall objectives and strategic direction.

1. Consumer Empowerment

Zillow aims to empower consumers by providing them with the necessary information, tools, and services to make informed decisions about real estate. This includes:

• Providing transparent real estate market information.
• Simplifying the home buying and selling processes.
• Delivering accurate property valuation tools.

As of 2023, Zillow Group controlled approximately 52.4% of the online real estate traffic in the United States, serving over 186 million monthly unique users across its digital platforms.

2. Technology Innovation

Zillow focuses on using technology to transform the real estate landscape, investing heavily in research and development to create advanced digital real estate platforms. In 2023, Zillow committed $287 million to technology research and development.

3. Market Accessibility

Zillow is dedicated to making the real estate market more accessible to everyone by:

• Providing comprehensive property information.
• Offering transactional services across multiple platforms.

Zillow's goal is to deliver a seamless, convenient, and consistent customer experience, from the initial search process through to closing.

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Vision Statement of Zillow Group, Inc.

Zillow Group's vision focuses on transforming the real estate landscape through technology-driven solutions, with a market capitalization of $4.98 billion as of January 2024. The company is committed to transforming the way people buy, sell, finance, and rent homes.

Core Values of Zillow Group, Inc.

Zillow's culture is centered around several core values that guide the organization's behavior and decision-making:

• Act with integrity: Building trust through ethical actions.
• Move fast, think big: Encouraging bold ideas and rapid action.
• Own it: Taking responsibility and managing time effectively.
• Zillow Group is a team sport: Promoting collaboration and teamwork.
• Turn on the lights: Increasing transparency and sharing information.
• Winning is fun: Creating a positive and engaging work environment.
• Customers Are Our North Star: Focusing on customer satisfaction and delivering integrated experiences.
• Deliver Quality on Time, Every Time: Ensuring seamless and consistent customer experiences.
• Do the Right Thing: Acting with integrity and earning trust.
• Better Together: Valuing teamwork and mutual respect.
• Include and Empower: Fostering an inclusive and equitable environment.

These values are designed to create a culture that motivates employees and drives the company's success.

Zillow Group, Inc. (Z) Vision Statement of

Zillow Group's mission is to give people the power to unlock life's next chapter. While a specific vision statement is not explicitly provided, this mission drives their actions and aspirations in the real estate market. The company aims to empower individuals with the resources and information needed to make informed decisions about buying, selling, renting, and financing properties.

Here's how Zillow Group's mission translates into key areas of focus:

Empowering Consumers

Zillow strives to provide comprehensive data and tools to help consumers navigate the complexities of the real estate market. This includes:

• Extensive Property Listings: Offering a vast database of homes for sale and rent, ensuring consumers have a wide range of options.
• Zestimate: Providing estimated home values to give users a starting point for understanding property prices.
• Mortgage Information: Equipping users with tools and data to explore mortgage options and affordability.

These efforts aim to increase transparency and empower consumers to make confident decisions. For example, Zillow's reported revenue for 2024 was $2 billion, reflecting its significant market presence and the value consumers place on its services.

Innovating the Real Estate Experience

Zillow continuously seeks to improve the real estate process through technology and innovative solutions, such as:

• 3D Home Tours: Allowing potential buyers to virtually tour properties.
• Zillow Premier Agent: Connecting consumers with experienced real estate professionals.
• Streamlined Transaction Processes: Developing tools to simplify and expedite the buying, selling, and renting experience.

These innovations aim to make real estate transactions more efficient and accessible. In 2024, Zillow reported over 200 million average monthly unique users across its platforms, demonstrating the company's reach and influence in the digital real estate space.

Building a Comprehensive Real Estate Ecosystem

Zillow aims to create a one-stop-shop for all things real estate, connecting consumers with a wide range of services, including:

• Buying and Selling: Facilitating property transactions through its platform and agent network.
• Renting: Providing tools and resources for renters and landlords.
• Financing: Offering mortgage solutions and information.
• Home Improvement: Connecting homeowners with professionals for renovation projects.

This comprehensive approach aims to simplify the real estate journey for consumers. Zillow's strategy includes investments in various segments, such as its iBuying program (Zillow Offers, which concluded in 2021) and its continued focus on core marketplace offerings. While Zillow Offers faced challenges, leading to a loss of approximately $304 million in 2021, the company's ongoing investments in its core business demonstrate its commitment to long-term growth and market leadership.

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Zillow Group, Inc. (Z) Core Values of

While specific details on Zillow Group's mission statement, vision, and core values as of April 2025 are not available, we can infer the company's dedication to certain principles based on its actions and initiatives. Here's an analysis of values that appear central to Zillow Group's operations:

Putting People First

Zillow Group seemingly prioritizes the needs and experiences of its users, employees, and partners. This is evident in their efforts to:

• Enhance the home-buying and selling experience through user-friendly platforms and innovative tools.
• Cultivate a supportive and inclusive workplace culture.
• Build strong relationships with real estate professionals.

For example, Zillow Group's focus on providing comprehensive real estate data and resources empowers consumers to make informed decisions. This user-centric approach is a testament to their commitment to putting people first.

Innovation and Technology

Zillow Group embraces innovation and technology to revolutionize the real estate industry. Examples of this include:

• Investing in cutting-edge technologies like artificial intelligence and machine learning to improve search functionality and property valuation.
• Developing new tools and features that streamline the real estate process for buyers, sellers, and agents.
• Exploring emerging technologies like blockchain and virtual reality to enhance the real estate experience.

Their constant pursuit of technological advancements demonstrates a commitment to staying ahead of the curve and providing users with the best possible experience.

Transparency and Integrity

Zillow Group appears to value transparency and integrity in all its dealings. This is reflected in their efforts to:

• Provide accurate and reliable real estate data to consumers.
• Maintain ethical business practices and comply with all applicable laws and regulations.
• Foster a culture of honesty and accountability within the organization.

For instance, Zillow Group's commitment to providing fair and unbiased information helps build trust with users and stakeholders. This dedication to transparency and integrity is crucial for maintaining a positive reputation and fostering long-term relationships.

Collaboration and Partnership

Zillow Group recognizes the importance of collaboration and partnership in achieving its goals. This is demonstrated by their efforts to:

• Work closely with real estate agents, brokers, and other industry professionals to provide a seamless experience for consumers.
• Partner with technology companies and other organizations to develop innovative solutions for the real estate market.
• Support industry initiatives that promote collaboration and knowledge sharing.

By fostering strong relationships with key stakeholders, Zillow Group can leverage collective expertise and resources to drive innovation and improve the real estate experience for everyone.

Data-Driven Decision Making

Zillow Group relies on data and analytics to inform its decisions and measure its performance. This is evident in their efforts to:

• Collect and analyze vast amounts of real estate data to identify trends and insights.
• Use data to optimize its products and services and improve the user experience.
• Track key performance indicators (KPIs) to measure its progress and identify areas for improvement.

By leveraging data-driven insights, Zillow Group can make informed decisions that lead to better outcomes for its users, employees, and shareholders. For more insights into Zillow Group's financial health, check out this analysis: Breaking Down Zillow Group, Inc. (Z) Financial Health: Key Insights for Investors