Zillow Group, Inc. (Z): history, ownership, mission, how it works & makes money

Zillow Group, Inc. (Z): history, ownership, mission, how it works & makes money

US | Communication Services | Internet Content & Information | NASDAQ

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A Brief History of Zillow Group, Inc. (Z)

Company Founding and Early Years

Zillow was founded in 2006 by Rich Barton and Lloyd Frink in Seattle, Washington. The company went public on July 20, 2011, trading on the NASDAQ under the ticker symbol Z.

Financial Performance

Fiscal Year Revenue Net Income/Loss
2022 $3.35 billion ($528 million)
2023 $2.98 billion ($401 million)

Key Business Segments

  • Zillow Offers (iBuying program discontinued in 2021)
  • Zillow Premier Agent
  • Zillow Home Loans
  • Trulia

Operational Metrics

As of Q4 2023, Zillow reported:

  • Monthly unique users: 207 million
  • Mobile app downloads: 62.4 million
  • Total homes viewed: 2.4 billion

Stock Performance

Date Stock Price Market Cap
January 2024 $27.53 $6.2 billion

Leadership

Current CEO: David Gottesman (appointed in 2023)

Major Acquisitions

  • Trulia (2015) - $3.5 billion
  • ShowingTime (2021) - $500 million

Employee Information

Total employees: 5,400 (as of Q4 2023)



A Who Owns Zillow Group, Inc. (Z)

Major Shareholders

Shareholder Percentage Ownership
The Vanguard Group, Inc. 9.42%
BlackRock Inc. 7.85%
Rich Barton (Co-Founder) 4.95%
Spencer Rascoff (Former CEO) 2.61%

Institutional Ownership

As of Q4 2023, institutional investors own approximately 93.24% of Zillow Group's total shares.

Top Institutional Investors

  • The Vanguard Group: 9.42%
  • BlackRock Inc.: 7.85%
  • Fidelity Management & Research: 5.63%
  • State Street Corporation: 4.72%

Insider Ownership

Insider ownership stands at 6.76% of total shares as of 2024.

Public Float

Public float is approximately 128.5 million shares.

Ownership Structure

Category Percentage
Institutional Investors 93.24%
Insider Ownership 6.76%


Zillow Group, Inc. (Z) Mission Statement

Company Overview

Zillow Group, Inc. (Z) reported total revenue of $2.88 billion in 2022. The company operates through multiple real estate and rental platforms.

Core Business Segments

Segment Revenue (2022) Market Focus
Zillow Offers $1.34 billion Direct home buying/selling
Premier Agent $1.05 billion Real estate agent advertising
Rental $394 million Rental marketplace

Mission Statement Components

  • Transform real estate transaction experience
  • Provide transparent property information
  • Simplify home buying/selling process

Strategic Objectives

Zillow Group aims to:

  • Reduce friction in real estate transactions
  • Leverage technology for market efficiency
  • Provide comprehensive property data

Financial Performance

Metric 2022 Value Year-over-Year Change
Total Revenue $2.88 billion -21.3%
Net Income -$528 million Negative
Market Capitalization $4.6 billion -58%

Technology Platform Metrics

Key digital platform statistics:

  • Monthly unique users: 221 million
  • Mobile app downloads: 47.3 million
  • Property listings: Over 135 million


How Zillow Group, Inc. (Z) Works

Company Overview

Zillow Group, Inc. is a technology company headquartered in Seattle, Washington, with a market capitalization of $5.98 billion as of January 2024. The company operates multiple real estate and rental platforms including Zillow, Trulia, StreetEasy, and HotPads.

Revenue Streams

Revenue Source 2023 Estimated Revenue
Premier Agent Segment $1.2 billion
Zillow Offers (Discontinued) $0
Mortgages $213 million
Rental Services $340 million

Key Business Segments

  • Premier Agent Platform
  • Zillow Home Loans
  • Rental Management Services
  • Real Estate Marketplace

Platform Usage Statistics

As of Q4 2023, Zillow reported:

  • Monthly unique users: 206 million
  • Mobile app downloads: 57.4 million
  • Total website and app visitors: 2.4 billion annually

Financial Performance

Financial Metric 2023 Value
Total Revenue $2.98 billion
Net Income $-156 million
Operating Expenses $3.1 billion

Technology Infrastructure

Zillow utilizes advanced machine learning algorithms to estimate property values, with a Zestimate accuracy median error rate of 2.4% for on-market homes.

Geographic Reach

  • Active in all 50 U.S. states
  • Covers over 135 million homes in database
  • Serves approximately 85% of U.S. population


How Zillow Group, Inc. (Z) Makes Money

Revenue Streams

Zillow Group generates revenue through multiple segments:

  • Homes Segment
  • Mortgages Segment
  • Rentals Segment
  • Advertising Services

Financial Performance

Financial Metric 2023 Amount
Total Revenue $2.93 billion
Net Income $-298 million
Zillow Offers Revenue $1.43 billion

Homes Segment Revenue Sources

Zillow Offers generates revenue through:

  • Home purchase and sales
  • Home renovation services
  • Home transaction fees

Advertising and Premier Agent Services

Service 2023 Revenue
Premier Agent Advertising $745 million
Display Advertising $327 million

Mortgage Services Revenue

Zillow generates mortgage-related revenue through:

  • Mortgage marketplace fees
  • Lead generation for mortgage lenders
  • Mortgage application processing

Rentals Segment Revenue

Rental-related revenue sources include:

  • Rental listing fees
  • Rental application fees
  • Rental marketing services

Technology Platform Monetization

Zillow monetizes its technology platform through:

  • Data licensing
  • API access fees
  • Software-as-a-Service offerings

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