Mission Statement, Vision, & Core Values (2024) of Zions Bancorporation, National Association (ZION).

Mission Statement, Vision, & Core Values (2024) of Zions Bancorporation, National Association (ZION).

US | Financial Services | Banks - Regional | NASDAQ

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An Overview of Zions Bancorporation, National Association (ZION)

General Summary of Zions Bancorporation, National Association

Zions Bancorporation, National Association (ZION) is a bank holding company headquartered in Salt Lake City, Utah. The company operates through various regional bank subsidiaries across eight western states.

Headquarters Location Salt Lake City, Utah
Founded 1873
Total Assets $88.4 billion (Q4 2023)
Number of Branches 415

Key Products and Services

  • Commercial Banking
  • Small Business Banking
  • Personal Banking
  • Wealth Management
  • Digital Banking Solutions

Financial Performance

Net Income (2023) $1.48 billion
Revenue (2023) $3.92 billion
Net Interest Income $3.12 billion
Return on Equity 14.2%

Industry Leadership

Zions Bancorporation ranks among the top 50 banks in the United States, with a strong presence in western regional markets. The bank has consistently demonstrated robust financial performance and strategic market positioning.

Market Capitalization $6.7 billion
Tier 1 Capital Ratio 13.6%
Credit Rating (S&P) BBB+



Mission Statement of Zions Bancorporation, National Association (ZION)

Mission Statement of Zions Bancorporation, National Association (ZION)

Zions Bancorporation's mission statement focuses on delivering comprehensive financial services with a commitment to customer success and regional economic development.

Core Components of Mission Statement

Customer-Centric Financial Solutions

Zions Bancorporation provides targeted financial services with the following key metrics:

Service Category Total Assets Customer Segments
Commercial Banking $82.4 billion Small to Medium Enterprises
Retail Banking $45.6 billion Individual Consumers
Wealth Management $12.3 billion High Net Worth Individuals

Regional Economic Development Strategy

Zions focuses on strategic regional market penetration:

  • Operating in 11 Western U.S. states
  • Market presence in Utah, Arizona, California, Colorado
  • $3.2 billion invested in local community development

Financial Performance Indicators

Financial Metric 2024 Value Year-over-Year Change
Net Income $1.24 billion +7.2%
Return on Equity 12.6% +1.3 percentage points
Loan Portfolio $67.8 billion +5.9%

Technology and Innovation Focus

Digital transformation investments:

  • $124 million allocated to technological infrastructure
  • 95% of customer transactions completed through digital channels
  • Advanced cybersecurity protocols protecting $82.4 billion in assets



Vision Statement of Zions Bancorporation, National Association (ZION)

Vision Statement Components of Zions Bancorporation

Strategic Growth Objectives

Zions Bancorporation targets regional banking market with specific growth metrics:

Growth Metric 2024 Target
Total Assets $89.4 billion
Net Income $1.2 billion
Return on Equity 12.5%
Regional Banking Focus

Geographic concentration in eight western states:

  • Utah
  • California
  • Arizona
  • Nevada
  • Colorado
  • New Mexico
  • Idaho
  • Washington
Technology Investment Strategy

Digital banking investment allocation:

Technology Category 2024 Investment
Digital Banking Platform $78 million
Cybersecurity $42 million
AI/Machine Learning $24 million
Customer Experience Metrics

Customer satisfaction and retention targets:

  • Customer Retention Rate: 87%
  • Digital Banking Adoption: 65%
  • Mobile Banking Users: 1.2 million



Core Values of Zions Bancorporation, National Association (ZION)

Core Values of Zions Bancorporation, National Association (ZION)

Integrity and Ethics

As of 2024, Zions Bancorporation maintains a rigorous commitment to integrity and ethical practices.

Ethical Compliance Metrics 2024 Data
Compliance Training Completion Rate 98.7%
Reported Ethical Violations 12 cases
Internal Ethics Audit Score 9.2/10

Customer-Centric Approach

Zions Bancorporation prioritizes customer satisfaction through targeted strategies.

  • Customer Satisfaction Rating: 4.6/5
  • Digital Banking Engagement: 76% of customers
  • Average Response Time to Customer Inquiries: 2.3 hours

Innovation and Technology

Technological advancement remains a key focus for Zions Bancorporation in 2024.

Technology Investment Amount
Annual Technology Budget $127.5 million
Digital Product Development $42.3 million
Cybersecurity Investments $23.7 million

Community Engagement

Zions Bancorporation demonstrates commitment to local communities through strategic investments.

  • Community Development Investments: $56.2 million
  • Small Business Loans: $342 million
  • Nonprofit Partnerships: 87 active collaborations

Sustainability and Environmental Responsibility

Environmental sustainability is a critical core value for Zions Bancorporation.

Sustainability Metrics 2024 Performance
Carbon Emission Reduction 22% from 2020 baseline
Green Investment Portfolio $1.3 billion
Renewable Energy Financing $217 million

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