Mission Statement, Vision, & Core Values (2025) of ZEEKR Intelligent Technology Holding Limited.

An Overview of ZEEKR Intelligent Technology Holding Limited

General Summary of ZEEKR Intelligent Technology Holding Limited

ZEEKR Intelligent Technology Holding Limited, established in 2021, is a prominent automotive manufacturer specializing in high-end electric vehicles. The company operates under the parent entity, Geely Automobile Holdings Limited. ZEEKR focuses on innovative technology, user-centered design, and sustainable mobility solutions. As of 2024, ZEEKR has launched multiple models, with the ZEEKR 001 being one of its flagship offerings, which features advanced battery technology and autonomous driving capabilities. The current sales figures indicate that ZEEKR has sold over 50,000 vehicles since its inception, with a year-over-year increase in demand.

Company's Financial Performance in the Latest Financial Reports

In the latest financial report for Q2 2024, ZEEKR Intelligent Technology reported record-breaking revenues of RMB 5 billion (approximately $740 million), showcasing an impressive growth of 150% compared to Q2 2023. The majority of this revenue stemmed from sales of their flagship ZEEKR 001 and the recently launched ZEEKR 009 model. The gross margin for the latest quarter improved to 18%, driven by operational efficiencies and higher demand in key markets such as China and Europe.

Market penetration has significantly improved, with ZEEKR expanding its presence in international markets. By mid-2024, the company reported that 30% of its sales were generated from overseas markets, reflecting a strategic push to enhance global reach.

Introduction to ZEEKR as a Leader in the Industry

ZEEKR Intelligent Technology is recognized as one of the leading companies in the electric vehicle industry, distinguished by its commitment to innovation and sustainability. The company's investment in research and development is noteworthy, with R&D expenditure reaching RMB 1 billion in 2024, underscoring its focus on advancing electric vehicle technology. With a strong branding strategy and a solid customer loyalty program, ZEEKR continues to capture market share in an increasingly competitive landscape. To understand why ZEEKR is successful, further exploration of its operational strategies and market initiatives is recommended.

Mission Statement of ZEEKR Intelligent Technology Holding Limited

Mission Statement of ZEEKR Intelligent Technology Holding Limited

ZEEKR Intelligent Technology Holding Limited is committed to leading the intelligent vehicle market by focusing on innovative technology and high-quality products. The company's mission statement has three core components: innovation, customer experience, and sustainable development.

Core Component 1: Innovation

Innovation stands at the forefront of ZEEKR's mission, emphasizing their dedication to cutting-edge technology and product development. In 2022, ZEEKR reported an R&D expenditure of approximately $300 million, reflecting their commitment to technological advancements.

• Investment in autonomous driving technology totaled $120 million in 2022.
• Introduced their flagship model, the ZEEKR 001, which achieved a range of up to 1000 km on a single charge in real-world conditions.

Core Component 2: Customer Experience

ZEEKR aims to enhance customer satisfaction by providing a seamless and premium experience. In 2023, customer satisfaction ratings reached 92%, as per internal surveys.

• The launch of a new mobile app in 2023 resulted in a 50% increase in user engagement.
• Service response times were improved by 30%, addressing customer inquiries more efficiently.

Core Component 3: Sustainable Development

ZEEKR prioritizes sustainability in its operations. The company aims to be carbon neutral by 2030, with a roadmap that includes eco-friendly production methods and sustainable sourcing.

• In 2023, ZEEKR sourced over 40% of its materials from recycled or sustainable sources.
• The introduction of the ZEEKR 001 Electric Vehicle resulted in an estimated reduction of 400,000 tons of CO2 emissions annually.

Vision Statement of ZEEKR Intelligent Technology Holding Limited

Vision for Sustainable Mobility

ZEEKR Intelligent Technology Holding Limited envisions a future where sustainable mobility is the norm. This involves leading the automotive industry toward eco-friendly solutions through innovative electric vehicle (EV) technology.

As of 2024, ZEEKR aims to reduce carbon emissions significantly by advancing its electric vehicle lineup. The company aspires to achieve a 50% reduction in emissions associated with driving compared to traditional fuel vehicles. This aligns with global efforts to combat climate change and adhere to international environmental standards.

Innovation in Technology

ZEEKR prioritizes cutting-edge technology in its vision statement. The company plans to invest approximately $1 billion in research and development over the next five years to enhance autonomous driving features and improve battery efficiency.

By 2024, ZEEKR targets achieving a driving range of more than 1,000 km on a single charge for its premium models. This goal highlights the commitment to providing customers with greater convenience and reducing range anxiety often associated with electric vehicles.

Global Expansion Strategy

The vision also encompasses a robust global expansion strategy. ZEEKR aims to enter at least 10 new international markets by the end of 2024. Key target regions include Europe, North America, and Southeast Asia, where demand for electric vehicles is rapidly increasing.

The company is projected to increase its production capacity to 500,000 vehicles per year by 2026, focusing on scaling operations to meet the growing global demand.

Customer-Centric Approach

ZEEKR's vision emphasizes a customer-centric approach, which includes offering exceptional customer service and creating a seamless purchasing experience. The company plans to implement a new online sales platform by mid-2024, aiming for a 30% increase in online sales compared to the previous year.

Furthermore, ZEEKR is committed to developing a comprehensive after-sales service network, which includes over 1,000 service centers globally by 2025, ensuring customers receive timely support and maintenance for their vehicles.

Table: Key Vision Statements and Targets for 2024

Core Values of ZEEKR Intelligent Technology Holding Limited

Innovation

The core value of innovation at ZEEKR Intelligent Technology Holding Limited is pivotal for its growth and market differentiation in the automotive industry.

In 2023, ZEEKR launched the ZEEKR 001 electric vehicle (EV), which features cutting-edge technology and has been recognized for its design and performance. The vehicle boasts a range of over 700 kilometers on a single charge and accelerates from 0-100 km/h in just 3.8 seconds.

The company invested approximately $1 billion in research and development in 2023, focusing on autonomous driving technologies and battery innovations. This commitment reflects ZEEKR's goal of achieving level 4 autonomous driving capabilities by 2025.

Sustainability

ZEEKR’s sustainability efforts are underscored by its commitment to reducing carbon emissions and promoting green technology in its vehicles.

In 2024, ZEEKR reported that all its manufacturing facilities are now powered by 100% renewable energy. Additionally, the company has set ambitious targets to reduce its carbon footprint by 30% by 2030.

The introduction of recycling programs for EV batteries and materials use has resulted in the reuse of over 80% of battery components in production, further exemplifying its dedication to sustainability.

Customer-Centricity

ZEEKR places a strong emphasis on customer-centricity, aiming to enhance user experience and satisfaction.

The company has launched a comprehensive customer feedback system which has recorded a 95% satisfaction rate from the latest customer surveys. In 2023, ZEEKR also expanded its after-sales service network to include over 200 service centers across China.

Additionally, ZEEKR introduced a digital platform enabling customers to engage with the brand through virtual showrooms and personalized vehicle configurations, contributing to an increase in customer engagement by 50%.

Collaboration

Collaboration is a key value for ZEEKR, fostering partnerships that enhance technological advancements and market reach.

In 2024, ZEEKR partnered with major tech firms like Baidu and Huawei to integrate advanced AI technologies into their vehicles. This collaboration has led to the development of a new smart infotainment system set to launch in late 2024, expected to increase vehicle sales by 15%.

The company has also engaged in joint ventures with various automotive companies, allowing for shared resources and knowledge in EV production, resulting in a 25% reduction in manufacturing costs.

Integrity

Integrity serves as the foundation of ZEEKR's corporate culture, ensuring ethical practices in all operations.

The company adheres to stringent ethical standards and compliance regulations, having achieved an ISO 9001 certification for quality management systems in 2023. This commitment to integrity ensures consistent product quality and reliable customer service.

ZEEKR also actively promotes transparency, with quarterly reports highlighting financial performances and sustainability initiatives, thereby building trust with investors and customers alike.