Mission Statement, Vision, & Core Values of Zoetis Inc. (ZTS)

Ever wondered what drives a leading animal health company like to achieve its goals? How does it maintain its position in the market, and what principles guide its actions? Understanding the mission, vision, and core values of a company provides valuable insights into its strategic direction and operational philosophy. Did you know that generated $9.3 billion in revenue in 2024 and grew revenue 11% operationally?

Let's delve into the guiding principles that shape every decision made at , from its commitment to innovation to its dedication to customers and colleagues. What are these guiding principles, and how do they contribute to the company's success and sustainability in the animal health industry? Keep reading to find out!

Zoetis Inc. (ZTS) An Overview of

Zoetis Inc. (ZTS) discovers, develops, manufactures, and commercializes animal health medicines and vaccines, complemented by diagnostic products, genetic tests, biodevices and a range of services. Originating as a business unit of Pfizer in 1952, Zoetis became an independent publicly traded company in 2013. As of April 2025, Zoetis operates in more than 100 countries and its products serve veterinarians, livestock farmers, and companion animal owners.

Zoetis provides a diverse portfolio of products and services, including:

• Medicines: Pharmaceuticals and parasiticides for a variety of animal species.
• Vaccines: Biological products that prevent diseases in livestock and companion animals.
• Diagnostics: In-house and point-of-care diagnostic products for animal health monitoring.
• Genetic Tests: Advanced tests for livestock to improve breeding and health management.
• Services: Range of services that support animal health and veterinary practices.

In the fiscal year 2024, Zoetis reported revenue of $8.5 billion, reflecting a growth of 9% on a reported basis and 10% operationally.

Zoetis's financial performance in the latest reporting period demonstrates robust growth and market leadership. The company achieved record revenue, driven by key products and expansion in diverse markets. In 2024, Zoetis reported revenue of $8.5 billion, a 9% increase on a reported basis and a 10% increase operationally. This growth was fueled by strong sales in both the companion animal and livestock sectors. Companion animal products saw revenue growth of 15%, driven by innovative products such as Simparica Trio and Librela. Livestock product revenue increased by 4%, supported by growth in key markets and the adoption of precision livestock farming technologies.

Zoetis has shown itself to be a leader in the animal health industry through its financial achievements and diverse range of products. To understand why Zoetis is so successful, read more here: Breaking Down Zoetis Inc. (ZTS) Financial Health: Key Insights for Investors

Zoetis Inc. (ZTS) Mission Statement

Zoetis Inc. (ZTS) is a global animal health company dedicated to supporting customers and their businesses in ever better ways. The company discovers, develops, manufactures, and commercializes animal health medicines and vaccines, complemented by diagnostic products, genetic tests, and a range of services.

Zoetis' mission, vision, and core values drive its commitment to improving the health and well-being of animals around the world. The company's focus on innovation, customer obsession, and a purpose-driven approach shape the future of animal care.

Zoetis' mission is to nurture the world and humankind by advancing care for animals. This mission is reflected in the company's integrated approach to animal health, building a diverse and durable portfolio of products to keep animals healthy. Zoetis focuses on innovative solutions that predict, prevent, detect, and treat diseases, which it refers to as the Continuum of Care.

The core components of Zoetis' mission statement are:

• Advancing Care for Animals: Zoetis is dedicated to improving the health and well-being of animals through innovative solutions and services. The company invests in research and development to create products that address the evolving needs of animals and their owners.
• Nurturing the World and Humankind: Zoetis recognizes the essential role of animal health in public health and people's well-being. The company strives to make a positive impact on animal health and the future of the food supply.
• Providing Innovative Solutions: Zoetis is committed to delivering high-quality products and services that meet the needs of its customers. The company's portfolio includes vaccines, medicines, diagnostics, and other technologies for companion animals and livestock.

Zoetis' commitment to its mission is evident in its financial performance. The company reported revenue of $9.3 billion for the full year 2024, an 8% increase from 2023. Adjusted net income for the full year 2024 was $2.7 billion, or $5.92 per diluted share.

Zoetis' vision is to be the most trusted and valued animal health company, shaping the future of animal care through innovation, customer obsession, and purpose-driven colleagues. The company strives to be at the forefront of innovation, research, and development in the field of animal health, providing solutions that protect and enhance the lives of animals and the livelihoods of those who care for them.

Zoetis' core values are:

• Our Colleagues Make the Difference: Zoetis recognizes that its employees are essential to its success. The company grows when it creates an environment where colleagues excel.
• Always Do the Right Thing: Integrity is the guiding principle for all of Zoetis' decisions and relationships. The company is honest and trustworthy in its words and actions.
• Customer Obsessed: Zoetis is passionate about its customers and the animals in their care. The company puts its customers first, and when they succeed, Zoetis succeeds.
• Run It Like You Own It: Zoetis takes ownership to deliver results that matter. The company constantly pursues faster, simpler, and better ways of doing business.
• We Are One Zoetis: Zoetis is more than the sum of its parts. The company works together with a common purpose, sharing knowledge and resources for the best interest of the company as a whole.

Zoetis' core beliefs guide its culture and translate into a workplace where colleagues' success and well-being are prioritized. The company's leadership team puts colleagues' success and well-being at the forefront of its decisions.

Zoetis is dedicated to advancing animal health through research and development of cutting-edge products. The company's commitment to research and collaboration allows it to develop new products and technologies that address the evolving needs of animals and their owners.

For more insights into Zoetis Inc.'s financial performance, you can explore Breaking Down Zoetis Inc. (ZTS) Financial Health: Key Insights for Investors.

Zoetis Inc. (ZTS) Vision Statement of

Zoetis Inc. operates with a clear vision, mission, and a defined set of core values that drive its operations and strategic decisions. Understanding these guiding principles provides insights into the company's goals, culture, and commitment to its stakeholders. As of April 2025, the following vision, mission and core values guide Zoetis Inc.

Zoetis' purpose is to nurture the world and humankind by advancing care for animals. Their vision builds from this purpose: Zoetis will be the most trusted and valued animal health company, creating a healthier future for animals and people.

Mission Statement

Zoetis' mission is deeply embedded in advancing animal care to benefit both animals and humans. While a succinct mission statement was not found in the provided search results, the company's purpose—nurturing the world and humankind by advancing care for animals—serves as its guiding mission. This commitment is evident in their focus on discovering, developing, manufacturing, and commercializing animal health medicines and vaccines, complemented by diagnostic products, genetic tests, biodevices, and a range of services. Breaking Down Zoetis Inc. (ZTS) Financial Health: Key Insights for Investors

Vision Statement

The vision of Zoetis is to be the most trusted and valued animal health company, creating a healthier future for animals and people. This statement encapsulates several key aspects:

• Trust and Value:

Zoetis aims to be the most trusted and valued company in the animal health sector. Trust is earned through consistent delivery of high-quality products and services, ethical business practices, and transparent communication. The company's reputation for reliability and integrity is crucial in maintaining strong relationships with veterinarians, livestock farmers, and pet owners.

Zoetis enhances its value through innovation, customer service, and operational excellence. Financial data from the 2024 fiscal year shows a consistent investment in research and development, with over $600 million allocated to drive innovation in animal health products. This investment is aimed at creating novel solutions that address unmet needs in the market.

• Healthier Future:

Zoetis is dedicated to improving the health and well-being of animals, which in turn benefits people. Healthy animals contribute to a safer and more secure food supply, reduce the risk of zoonotic diseases, and enhance the emotional bonds between people and their pets. The company's efforts in developing advanced veterinary medicines and vaccines play a vital role in preventing and treating diseases in animals.

In 2024, Zoetis reported that its products helped protect over 1 billion animals from diseases, contributing significantly to global health. The company's focus on preventive care and disease management not only improves animal welfare but also supports the livelihoods of farmers and ranchers by minimizing economic losses due to animal illness.

• For Animals and People:

Zoetis recognizes the interconnectedness of animal and human health. By improving animal health, Zoetis indirectly contributes to human well-being. This holistic approach is reflected in the company's commitment to the One Health initiative, which promotes collaborative efforts across multiple disciplines to achieve better health outcomes for both animals and humans.

Zoetis actively participates in various initiatives aimed at combating antimicrobial resistance, enhancing food safety, and preventing the spread of infectious diseases. In 2024, the company invested over $50 million in research programs focused on developing alternatives to antibiotics and improving diagnostic tools for detecting animal diseases early.

Core Values

Zoetis operates on a foundation of well-defined core values that shape its corporate culture and guide employee behavior. While the search results do not explicitly list all of Zoetis' core values, the company emphasizes:

• Customer Obsessed:

Zoetis places a high priority on meeting the needs of its customers. This involves understanding their challenges, providing tailored solutions, and building long-term relationships based on trust and mutual respect. The company invests significantly in customer service and support to ensure that veterinarians, farmers, and pet owners receive the assistance they need.

In 2024, Zoetis achieved a customer satisfaction rate of 92%, reflecting its commitment to providing exceptional service. The company's customer-centric approach is evident in its efforts to develop user-friendly products, offer comprehensive training programs, and provide timely technical support.

• One Health Mindset:

Zoetis embraces the One Health concept, recognizing the interdependence of animal, human, and environmental health. This value drives the company to collaborate with various stakeholders to address complex health challenges and promote sustainable practices.

Zoetis actively partners with government agencies, research institutions, and non-profit organizations to advance the One Health agenda. In 2024, the company participated in over 30 collaborative projects aimed at improving animal health and preventing the spread of zoonotic diseases. These partnerships enable Zoetis to leverage its expertise and resources to make a broader impact on global health.

• Run It Like You Own It:

Zoetis fosters a culture of ownership and accountability, encouraging employees to take initiative and make decisions that benefit the company and its stakeholders. This value promotes a sense of responsibility and empowers employees to contribute their best work.

Zoetis invests in employee development and training programs to equip its workforce with the skills and knowledge they need to succeed. In 2024, the company provided over 100,000 hours of training to its employees, covering topics such as product knowledge, customer service, and leadership development. By empowering its employees, Zoetis enhances its ability to innovate, adapt, and deliver value to its customers.

Zoetis Inc. (ZTS) Core Values of

Zoetis Inc. operates with a clear mission and a defined set of core values that guide its actions and decisions. While a specific, formally declared mission statement or vision statement may not be explicitly publicized in the manner of some companies, Zoetis's operational philosophy is evident in its commitment to animal health and its stakeholders. The core values are reflected in its business practices, strategic initiatives, and overall approach to the market. These values drive the company's culture and influence its relationships with customers, employees, and shareholders.

We are better together

This core value emphasizes collaboration and teamwork within Zoetis and with external partners. Zoetis recognizes that collective effort and diverse perspectives lead to better outcomes. This is demonstrated through:

• Cross-functional teams: Zoetis fosters collaboration across different departments to leverage expertise and drive innovation.
• Partnerships: The company actively seeks partnerships with academic institutions, research organizations, and other industry players to advance animal health.
• Employee engagement: Zoetis encourages open communication and feedback to create a supportive and inclusive work environment.

We run it like we own it

This principle reflects a culture of accountability and responsibility. Each employee is empowered to take ownership of their work and contribute to the company's success as if they were a stakeholder. Evidenced by:

• Empowerment: Employees are given the autonomy to make decisions and take initiative.
• Accountability: Individuals are held responsible for their actions and outcomes.
• Long-term perspective: Zoetis focuses on sustainable growth and value creation for all stakeholders.

We are driven to care

Zoetis places a high value on compassion and empathy, not only for animals but also for the people who care for them. This commitment is exemplified through:

• Animal welfare: Zoetis invests in research and development to improve the health and well-being of animals.
• Customer focus: The company strives to understand and meet the needs of its customers, providing them with innovative solutions and support.
• Community involvement: Zoetis supports various charitable organizations and initiatives that promote animal health and human well-being.

We achieve more every day

This value underscores Zoetis's commitment to continuous improvement and innovation. The company is constantly seeking ways to enhance its products, services, and processes to better serve its customers and stakeholders. This is manifested through:

• Innovation: Zoetis invests heavily in research and development to create new and improved animal health solutions. In 2024, Zoetis's research and development expenses amounted to $873 million, demonstrating a strong commitment to innovation.
• Operational excellence: The company focuses on streamlining its operations and improving efficiency to deliver greater value to its customers.
• Learning and development: Zoetis provides employees with opportunities to learn and grow, fostering a culture of continuous improvement.

For further insights into Zoetis and its investors, consider reading: Exploring Zoetis Inc. (ZTS) Investor Profile: Who’s Buying and Why?