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Aadi Bioscience, Inc. (AADI): Marketing Mix [Jan-2025 Updated] |
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Aadi Bioscience, Inc. (AADI) Bundle
In the intricate world of rare cancer therapeutics, Aadi Bioscience emerges as a beacon of hope, strategically navigating the complex landscape of precision oncology. With its groundbreaking FYARRO treatment and targeted approach to rare cancer indications, the company represents a compelling intersection of innovative medical research and strategic market positioning. This deep dive into Aadi Bioscience's marketing mix unveils how a specialized biopharmaceutical firm transforms cutting-edge scientific discovery into a sophisticated commercial strategy, offering insights into the intricate balance of product development, market distribution, promotional tactics, and pricing dynamics in the challenging realm of rare disease treatments.
Aadi Bioscience, Inc. (AADI) - Marketing Mix: Product
Company Overview
Aadi Bioscience, Inc. is a specialized biopharmaceutical company focused on developing targeted therapies for rare oncology indications.
Primary Product: FYARRO
FYARRO (sirolimus protein-bound particles) is the company's FDA-approved therapeutic product for perivascular epithelioid cell tumor (PEComa).
| Product Characteristic | Details |
|---|---|
| Generic Name | Sirolimus protein-bound particles |
| FDA Approval Date | March 2021 |
| Indication | Perivascular epithelioid cell tumor (PEComa) |
| Dosage Form | Intravenous injection |
Product Pipeline
Aadi Bioscience is developing multiple therapeutic candidates for rare cancer types.
- Precision medicine approach targeting specific genetic mutations
- Focus on unmet medical needs in rare oncology indications
- Ongoing research and development of novel therapeutic candidates
Therapeutic Strategy
The company employs a targeted approach to developing cancer therapies.
| Research Focus | Key Characteristics |
|---|---|
| Genetic Targeting | Precision medicine approach |
| Patient Population | Rare cancer patients with limited treatment options |
| Research Methodology | Molecular and genetic mutation-based targeting |
Product Development Metrics
- Research and Development Expenses (2022): $39.1 million
- Total Pipeline Candidates: 3-4 therapeutic candidates
- Patent Portfolio: Multiple issued and pending patents
Product Commercialization
FYARRO represents the company's primary commercialized product in the rare oncology market.
| Commercialization Metric | Value |
|---|---|
| Net Product Revenue (2022) | $11.4 million |
| Market Potential | Rare cancer treatment market |
| Target Patient Population | Estimated 500-1,000 PEComa patients annually |
Aadi Bioscience, Inc. (AADI) - Marketing Mix: Place
Geographic Market Presence
United States Pharmaceutical Market Focus
| Market Coverage | Geographical Scope |
|---|---|
| Primary Market | United States |
| Specialized Distribution Regions | Oncology Treatment Centers in 50 States |
Distribution Channels
Specialized pharmaceutical distribution network targeting specific healthcare providers.
- Specialty oncology clinics
- Comprehensive cancer treatment centers
- Targeted rare cancer treatment facilities
Distribution Strategy
| Distribution Method | Details |
|---|---|
| Direct Distribution | Specialized pharmaceutical wholesalers |
| Indirect Distribution | Oncology clinic networks |
Digital Engagement Platforms
- Online physician portal
- Patient information management system
- Digital prescription management platform
Treatment Center Network
| Network Characteristic | Quantity |
|---|---|
| Specialized Oncology Clinics | Approximately 250 nationwide |
| Rare Cancer Treatment Centers | Approximately 75 specialized facilities |
Aadi Bioscience, Inc. (AADI) - Marketing Mix: Promotion
Targeted Marketing to Oncology Specialists and Rare Cancer Treatment Centers
Aadi Bioscience focuses on precise targeting of oncology specialists for its rare cancer treatments.
| Target Audience | Specific Focus | Outreach Strategy |
|---|---|---|
| Oncology Specialists | Rare Cancer Treatment | Personalized Communication |
| Rare Cancer Treatment Centers | Niche Therapeutic Areas | Direct Professional Engagement |
Medical Conferences and Scientific Publications
Aadi Bioscience actively participates in key oncology conferences and scientific publications to showcase research.
- Presented at 7 major oncology conferences in 2023
- Published 4 peer-reviewed research papers
- Total conference presentations: 12 scientific posters
Digital Marketing through Professional Medical Platforms
| Digital Platform | Engagement Metrics | Reach |
|---|---|---|
| LinkedIn Medical Network | 3,500 professional connections | Oncology specialists |
| Medical Research Websites | 2,300 monthly website visitors | Global healthcare professionals |
Patient Support Programs and Educational Resources
Comprehensive patient support initiatives designed to provide comprehensive information and assistance.
- Online patient education portal
- Free genetic counseling services
- Treatment support helpline
Direct Communication with Healthcare Professionals
Targeted communication strategies for healthcare professionals about treatment options.
| Communication Channel | Frequency | Reach |
|---|---|---|
| Direct Email Campaigns | Monthly newsletters | 1,200 oncology specialists |
| Webinar Series | Quarterly educational sessions | 500 registered healthcare professionals |
Aadi Bioscience, Inc. (AADI) - Marketing Mix: Price
Premium Pricing Strategy for Specialized Rare Cancer Treatments
Aadi Bioscience's Fyarro (sirolimus protein-bound particles) for malignant perivascular epithelioid cell tumor (PEComa) is priced at approximately $19,500 per month of treatment as of 2024.
| Treatment | Monthly Cost | Annual Cost |
|---|---|---|
| Fyarro for PEComa | $19,500 | $234,000 |
Reimbursement Supported by Insurance and Government Healthcare Programs
Fyarro is covered by Medicare, with an average reimbursement rate of approximately 80% for eligible patients.
- Medicare coverage percentage: 80%
- Private insurance coverage: Varies by plan
- Medicaid coverage: Dependent on state regulations
Competitive Pricing Within Rare Oncology Therapeutic Markets
Pricing is competitive within the rare oncology market, with Fyarro positioned at a price point comparable to other specialized cancer treatments for rare indications.
| Competitive Treatment | Monthly Cost Range |
|---|---|
| Comparable Rare Cancer Treatments | $15,000 - $25,000 |
Patient Assistance Programs to Manage Treatment Costs
Aadi Bioscience offers patient assistance programs to help manage out-of-pocket expenses.
- Maximum patient co-pay assistance: Up to $25,000 per year
- Income-based financial support available
- Free drug program for qualifying uninsured patients
Value-Based Pricing Reflecting Innovative Therapeutic Approach
The pricing strategy reflects the innovative therapeutic approach of targeted treatment for rare cancer indications.
| Pricing Factor | Consideration |
|---|---|
| R&D Investment | Approximately $50 million |
| Clinical Trial Costs | Estimated $30 million |
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