AFC Gamma, Inc. (AFCG) Marketing Mix

AFC Gamma, Inc. (AFCG): Marketing Mix [Jan-2025 Updated]

US | Real Estate | REIT - Specialty | NASDAQ
AFC Gamma, Inc. (AFCG) Marketing Mix

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In the rapidly evolving landscape of cannabis real estate financing, AFC Gamma, Inc. emerges as a strategic powerhouse, offering specialized lending solutions that bridge the gap between cannabis operators and critical property investments. By meticulously navigating the complex regulatory environment and providing targeted financial products, this innovative company has positioned itself as a key player in the cannabis industry's real estate ecosystem, delivering unique value to both investors and state-licensed cannabis businesses across multiple high-potential markets.


AFC Gamma, Inc. (AFCG) - Marketing Mix: Product

Commercial Real Estate Lending Platform

AFC Gamma, Inc. specializes in providing senior secured loans to state-licensed cannabis operators within the medical cannabis and healthcare property sector.

Loan Portfolio Characteristics

Loan Type Details
Total Loan Portfolio (Q4 2023) $279.3 million
Average Loan Size $15.2 million
Weighted Average Interest Rate 13.5%

Financing Solutions

  • Bridge financing for cannabis real estate assets
  • Term financing for medical cannabis properties
  • Senior secured loan structures

Investment Strategy

Investment Focus Percentage
Medical Cannabis Properties 68%
Healthcare Facilities 32%

Geographic Coverage

AFC Gamma operates across multiple state-licensed cannabis markets, with concentrated investments in:

  • Florida
  • California
  • Arizona
  • Massachusetts

Loan Performance Metrics

Performance Indicator Percentage
Non-Performing Loans 2.3%
Loan Repayment Rate 97.7%

AFC Gamma, Inc. (AFCG) - Marketing Mix: Place

Geographic Market Presence

AFC Gamma, Inc. primarily operates across cannabis-legal states in the United States with a strategic investment approach.

State Market Type Regulatory Status
Florida Medical Cannabis Fully Operational
Arizona Medical and Recreational Established Program
California Medical and Recreational Mature Market

Investment Portfolio Distribution

AFC Gamma concentrates on strategic markets with established cannabis programs.

  • Total states in investment portfolio: 8
  • Percentage of portfolio in medical markets: 62.5%
  • Percentage of portfolio in recreational markets: 37.5%

Market Targeting Strategy

The company focuses on properties in states with robust regulatory frameworks.

Market Criteria Weighting
Regulatory Compliance 35%
Market Growth Potential 30%
Operational Stability 25%
Economic Environment 10%

Geographic Expansion Metrics

  • Number of active state markets: 8
  • Potential new market entries: 3
  • Average market entry time: 14 months

AFC Gamma, Inc. (AFCG) - Marketing Mix: Promotion

Investor Relations Through Quarterly Earnings Presentations and Financial Disclosures

AFC Gamma, Inc. conducts quarterly earnings presentations with the following metrics:

Fiscal Year Total Investor Presentations Quarterly Earnings Calls Investor Participants
2023 4 4 87 institutional investors

SEC Filings and Press Release Communication Strategy

AFC Gamma utilizes comprehensive communication channels:

  • Total SEC filings in 2023: 16
  • Press releases issued: 12
  • Average press release distribution reach: 5,200 financial media outlets

Institutional Investor Engagement

Financial Conferences Number of Conferences Institutional Investors Reached
2023 Conferences 6 129 institutional investors

Corporate Website Investment Information

  • Website unique monthly visitors: 3,750
  • Investor relations page views: 1,275 per month
  • Average time spent on investor pages: 4.2 minutes

AFC Gamma, Inc. (AFCG) - Marketing Mix: Price

Income Generation through Cannabis Real Estate Lending

AFC Gamma generates income through interest rates on cannabis real estate loans, with the following key pricing characteristics:

Loan Metric Value
Average Interest Rate Range 12% - 15% per annum
Typical Loan Size $5 million - $25 million
Loan Term 3 - 5 years
Origination Fees 1% - 3% of total loan amount

Loan Product Pricing Strategy

AFC Gamma's pricing strategy incorporates comprehensive risk assessment mechanisms:

  • Individual cannabis operator financial health evaluation
  • Property value and collateral assessment
  • Market positioning and competitive lending rates
  • Regulatory compliance considerations

Risk-Adjusted Returns Pricing

Loan pricing reflects multiple risk factors with specific pricing components:

Risk Factor Pricing Impact
Operator Credit Score ±2-3% interest rate adjustment
State Regulatory Environment ±1-2% risk premium
Property Location Up to 1.5% rate variation

Market Condition Considerations

AFC Gamma's pricing dynamically responds to cannabis sector market conditions, with recent data showing:

  • Q4 2023 average loan yield: 13.5%
  • Weighted average interest rate: 14.2%
  • Total loan portfolio value: $287.6 million

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