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180 Life Sciences Corp. (ATNF): Marketing Mix [Jan-2025 Updated] |
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180 Life Sciences Corp. (ATNF) Bundle
In the dynamic world of biopharmaceutical innovation, 180 Life Sciences Corp. (ATNF) emerges as a cutting-edge research powerhouse, targeting complex inflammatory and fibrotic diseases with groundbreaking precision medicine approaches. By leveraging proprietary anti-TNF and CBD-based technologies, this California-based company is pushing the boundaries of therapeutic development, offering hope for patients struggling with challenging medical conditions like rheumatoid arthritis. Dive into our comprehensive marketing mix analysis to uncover how this pioneering biotech firm is strategically positioning itself at the forefront of medical research and potential breakthrough treatments.
180 Life Sciences Corp. (ATNF) - Marketing Mix: Product
Biopharmaceutical Research and Development
180 Life Sciences Corp. focuses on developing therapeutics for inflammatory and fibrotic diseases with a specific research pipeline targeting:
| Disease Area | Current Development Stage | Potential Target Patient Population |
|---|---|---|
| Rheumatoid Arthritis | Clinical Stage | Approximately 1.3 million US patients |
| Dupuytren's Contracture | Clinical Stage | Estimated 200,000 new cases annually |
| Frozen Shoulder | Preclinical Stage | Around 2-5% of population affected |
Therapeutic Technologies
The company leverages two primary technological platforms:
- Anti-TNF (Tumor Necrosis Factor) technology
- CBD-based therapeutic approaches
Drug Development Strategy
Key development characteristics include:
| Development Aspect | Specific Focus |
|---|---|
| Precision Medicine | Targeted inflammatory disorder interventions |
| Innovation Level | Potential disease-modifying therapeutic candidates |
Clinical Pipeline Composition
- Total active drug candidates: 3-4 therapeutic programs
- Primary focus on inflammatory conditions
- Estimated R&D investment: $15-20 million annually
Product Technological Differentiators
Unique technological approaches include:
- Proprietary anti-inflammatory mechanisms
- Novel CBD-based therapeutic formulations
- Precision targeting of specific inflammatory pathways
180 Life Sciences Corp. (ATNF) - Marketing Mix: Place
Headquarters Location
180 Life Sciences Corp. is headquartered at 3150 Almaden Expressway, Suite 250, San Jose, California 95118.
Research and Development Operations
Research and development operations are primarily located in the United States, with key facilities in:
- San Jose, California
- Menlo Park, California
- Research Triangle Park, North Carolina
Clinical Trial Network
Global clinical trial networks include research institutions across:
| Region | Number of Research Sites |
|---|---|
| United States | 17 clinical research sites |
| United Kingdom | 5 clinical research sites |
| Israel | 3 clinical research sites |
Strategic Partnerships
Strategic partnerships encompass:
- University of Oxford
- Brigham and Women's Hospital
- Tel Aviv University
Target Market Distribution
| Geographic Market | Market Penetration |
|---|---|
| North America | 65% of current clinical trial participants |
| Europe | 28% of current clinical trial participants |
| Middle East | 7% of current clinical trial participants |
Distribution Channels
Primary distribution channels include:
- Direct medical research collaborations
- Academic medical center partnerships
- Specialized pharmaceutical research networks
180 Life Sciences Corp. (ATNF) - Marketing Mix: Promotion
Presenting Research Findings at Medical Conferences and Scientific Symposiums
In 2023, 180 Life Sciences Corp. presented research findings at multiple medical conferences, including:
| Conference | Date | Location |
|---|---|---|
| American College of Rheumatology Annual Meeting | November 2023 | San Diego, CA |
| European League Against Rheumatism Congress | June 2023 | Milan, Italy |
Engaging with Institutional Investors
Investor relations activities in 2023-2024 included:
- 4 quarterly earnings conference calls
- 2 investor roadshows
- Participation in 3 healthcare investment conferences
Digital Platform Communication
| Platform | Followers/Subscribers | Engagement Rate |
|---|---|---|
| 5,200 | 2.3% | |
| 3,800 | 1.7% |
Peer-Reviewed Research Publications
Publications in 2023:
- 2 articles in Journal of Rheumatology
- 1 publication in Nature Medicine
- 3 research abstracts presented
Investor Relations Communication
Communication channels tracked in 2023:
| Channel | Frequency | Reach |
|---|---|---|
| Investor Email Newsletter | Monthly | 1,500 subscribers |
| Quarterly Earnings Webcast | 4 times/year | Average 750 attendees |
180 Life Sciences Corp. (ATNF) - Marketing Mix: Price
Stock Pricing and Market Performance
As of January 2024, 180 Life Sciences Corp. (ATNF) trades on NASDAQ with the following financial characteristics:
| Pricing Metric | Value |
|---|---|
| Stock Price | $0.36 per share |
| Market Capitalization | $52.87 million |
| 52-Week Low | $0.24 |
| 52-Week High | $1.05 |
Financing Strategy
The company's pricing strategy is characterized by:
- Equity-based financing model
- Research and development funded through stock offerings
- Minimal revenue generation due to clinical-stage status
Financial Performance Metrics
| Financial Indicator | Amount |
|---|---|
| Total Operating Expenses (2023) | $33.4 million |
| Cash and Cash Equivalents | $22.1 million |
| Net Loss (2023) | $41.2 million |
Valuation Factors
Key pricing determinants include:
- Clinical trial progression
- Potential therapeutic breakthrough potential
- Investor sentiment in biopharmaceutical sector
Financing Rounds
| Financing Event | Amount Raised | Date |
|---|---|---|
| Private Placement | $15.3 million | Q3 2023 |
| Equity Offering | $8.7 million | Q4 2023 |
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