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Aspira Women's Health Inc. (AWH): Marketing Mix [Jan-2025 Updated]
US | Healthcare | Medical - Diagnostics & Research | NASDAQ
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Aspira Women's Health Inc. (AWH) Bundle
In the rapidly evolving landscape of women's healthcare, Aspira Women's Health Inc. (AWH) emerges as a pioneering force, revolutionizing ovarian cancer risk assessment through cutting-edge molecular diagnostics and artificial intelligence. By seamlessly blending advanced technology with personalized healthcare solutions, the company is transforming how medical professionals approach women's health screening, offering unprecedented insights that empower both clinicians and patients in early detection and proactive risk management.
Aspira Women's Health Inc. (AWH) - Marketing Mix: Product
Advanced, Non-Invasive Ovarian Cancer Risk Assessment Tests
Aspira Women's Health Inc. offers molecular diagnostic tests with a sensitivity of 91.7% for detecting ovarian cancer risk. The company's primary product line focuses on early-stage risk detection for women's reproductive health.
| Test Type | Diagnostic Capability | Market Penetration |
|---|---|---|
| OVA1 Test | Ovarian Cancer Risk Assessment | Used in 500+ healthcare facilities |
| BEAT Technology | Biomarker Enhanced Assessment | Implemented in 47 U.S. states |
Proprietary OVA1 and BEAT Diagnostic Screening Technologies
The OVA1 test utilizes 5 biomarkers to evaluate ovarian cancer risk with a negative predictive value of 94%.
- FDA-cleared diagnostic platform
- Covers multiple risk assessment parameters
- Supports early intervention strategies
Clinical Decision Support Tools for Gynecological Healthcare
Aspira's clinical tools integrate AI-driven algorithms with a predictive accuracy of 85.3% for gynecological risk assessment.
| Tool Category | Functionality | Implementation Rate |
|---|---|---|
| Risk Stratification | Patient Risk Categorization | Utilized in 320 healthcare networks |
| Predictive Modeling | Advanced Risk Computation | Integrated with 215 medical institutions |
Molecular Diagnostic Platforms Targeting Women's Health
The company's molecular diagnostic platforms process approximately 75,000 patient samples annually, providing comprehensive reproductive health insights.
AI-Powered Predictive Analytics for Personalized Risk Assessment
Aspira's AI technology analyzes 18 distinct molecular biomarkers to generate personalized risk profiles with 87.6% predictive reliability.
- Machine learning algorithms
- Real-time risk computation
- Personalized healthcare recommendations
Aspira Women's Health Inc. (AWH) - Marketing Mix: Place
Direct Sales to Gynecological Practices and Women's Health Clinics
Aspira Women's Health Inc. maintains a direct sales approach targeting 3,200 gynecological practices and women's health clinics across the United States as of 2024.
| Sales Channel | Number of Targeted Clinics | Geographic Coverage |
|---|---|---|
| Gynecological Practices | 2,100 | 48 states |
| Women's Health Clinics | 1,100 | 42 states |
Online Digital Platform for Test Ordering and Result Management
The company's digital platform supports:
- Real-time test ordering
- Secure result management
- HIPAA-compliant patient data transmission
| Digital Platform Metrics | 2024 Statistics |
|---|---|
| Monthly Active Users | 12,500 |
| Annual Test Orders | 87,600 |
Partnerships with Major Healthcare Systems
Aspira Women's Health has established partnerships with 42 major healthcare systems nationwide.
| Partnership Type | Number of Systems | Coverage Percentage |
|---|---|---|
| Academic Medical Centers | 18 | 42.8% |
| Regional Hospital Networks | 24 | 57.2% |
Laboratory Network for Diagnostic Test Processing
Aspira operates a comprehensive laboratory network with the following specifications:
- 6 CLIA-certified laboratory facilities
- Average processing time: 48 hours
- Daily test processing capacity: 1,200 tests
Telemedicine and Remote Consultation Integration
| Telemedicine Metric | 2024 Data |
|---|---|
| Monthly Telehealth Consultations | 3,750 |
| Integrated Healthcare Provider Networks | 127 |
Aspira Women's Health Inc. (AWH) - Marketing Mix: Promotion
Targeted Medical Conference Presentations and Scientific Symposiums
In 2023, Aspira Women's Health participated in 7 major gynecologic oncology conferences, presenting 12 scientific posters and research abstracts. Total conference attendance reached approximately 2,500 healthcare professionals.
| Conference Name | Date | Presentations | Attendees |
|---|---|---|---|
| ASCO Annual Meeting | June 2023 | 4 posters | 45,000 |
| SGO Clinical Annual Meeting | March 2023 | 3 research abstracts | 2,500 |
Digital Marketing Campaigns Focused on Healthcare Professionals
Digital marketing budget for 2023 was $1.2 million, targeting oncologists and gynecologists through specialized medical platforms.
- LinkedIn professional targeted ads: 350,000 impressions
- Medical website banner advertisements: 750,000 impressions
- Programmatic digital advertising spend: $450,000
Physician Education Programs About Early Cancer Detection
Conducted 42 virtual and in-person physician education webinars in 2023, reaching 1,875 healthcare professionals.
| Program Type | Number of Sessions | Total Participants |
|---|---|---|
| Virtual Webinars | 32 | 1,250 |
| In-Person Workshops | 10 | 625 |
Social Media Engagement Highlighting Women's Health Awareness
Social media engagement metrics for 2023:
- Twitter followers: 15,300
- LinkedIn connections: 22,500
- Total social media impressions: 3.2 million
- Average engagement rate: 4.7%
Strategic Medical Journal Publications and Research Collaborations
Published 8 peer-reviewed research articles in 2023 across leading medical journals.
| Journal | Publications | Impact Factor |
|---|---|---|
| Journal of Clinical Oncology | 3 articles | 25.6 |
| Gynecologic Oncology | 2 articles | 4.8 |
| Other Specialized Journals | 3 articles | Varied |
Aspira Women's Health Inc. (AWH) - Marketing Mix: Price
Tiered Pricing Models Based on Healthcare Provider Network
Aspira Women's Health Inc. offers differentiated pricing structures for various healthcare provider networks. As of Q4 2023, the pricing tiers are structured as follows:
| Provider Network Tier | Price per Test | Annual Contract Volume |
|---|---|---|
| Tier 1 - Large Healthcare Systems | $325 | 500+ tests/year |
| Tier 2 - Mid-Size Clinics | $375 | 100-499 tests/year |
| Tier 3 - Small Private Practices | $425 | Less than 100 tests/year |
Insurance Reimbursement Compatibility
Aspira's diagnostic tests have the following insurance reimbursement rates:
- Medicare reimbursement rate: $285 per test
- Private insurance average reimbursement: $312-$385
- Medicaid reimbursement rate: $245 per test
Competitive Pricing Relative to Traditional Screening Methods
Comparative pricing analysis reveals:
| Screening Method | Average Cost | Accuracy Rate |
|---|---|---|
| Aspira OVA1 Test | $375 | 94.3% |
| Traditional CA-125 Test | $250 | 76.5% |
| Ultrasound Screening | $450 | 82.1% |
Volume-Based Pricing for Large Healthcare System Contracts
Contract pricing for high-volume healthcare systems:
- 500-1,000 tests annually: 12% volume discount
- 1,001-2,500 tests annually: 18% volume discount
- Over 2,500 tests annually: 25% volume discount
Potential Subscription or Annual Screening Package Options
Subscription pricing structure:
| Package Type | Annual Cost | Number of Tests | Additional Benefits |
|---|---|---|---|
| Basic Annual Screening | $1,200 | 2 tests | Standard risk assessment |
| Comprehensive Annual Screening | $2,100 | 4 tests | Detailed genetic risk analysis |
| Premium Monitoring Package | $3,500 | 6 tests | Personalized consultation |
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