Beasley Broadcast Group, Inc. (BBGI): Marketing Mix [Jan-2025 Updated]

Dive into the dynamic world of Beasley Broadcast Group, Inc. (BBGI), a powerhouse radio broadcasting company that has masterfully navigated the evolving media landscape in 2024. From vibrant FM stations to cutting-edge digital platforms, BBGI demonstrates a strategic marketing mix that seamlessly blends traditional radio broadcasting with innovative digital engagement. Discover how this media giant leverages its diverse portfolio, strategic market positioning, targeted promotions, and multi-stream revenue models to stay competitive in the fast-paced entertainment and advertising ecosystem.

Beasley Broadcast Group, Inc. (BBGI) - Marketing Mix: Product

Radio Broadcasting Stations

As of 2024, Beasley Broadcast Group operates 64 radio stations across 14 markets in the United States.

Radio Station Formats

• Top 40/CHR
• Classic Rock
• Country
• Sports Talk
• Adult Contemporary

Digital Platforms

BBGI has 6 digital streaming platforms and 14 mobile apps for listener engagement.

Digital Content Production

The company produces 38 unique podcast series across various genres.

Beasley Broadcast Group, Inc. (BBGI) - Marketing Mix: Place

Broadcast Coverage in Key Metropolitan Markets

Beasley Broadcast Group operates radio stations in 15 markets across the United States.

Geographic Distribution

Primarily located in southeastern and eastern United States.

• Southeast: North Carolina, Florida
• East Coast: Massachusetts, Pennsylvania
• Other regions: Nevada

Digital Presence

Online streaming platforms: 15 digital streaming channels available across markets.

Mobile Accessibility

Multiplatform Distribution

• Traditional FM/AM radio
• Online streaming
• Mobile applications
• Website streaming

Beasley Broadcast Group, Inc. (BBGI) - Marketing Mix: Promotion

Social Media Marketing Across Multiple Platforms

As of 2024, Beasley Broadcast Group maintains active social media presence across platforms with the following metrics:

Live Event Sponsorships and Community Engagement

Beasley Broadcast Group invested $1.2 million in local community event sponsorships during 2023.

• Sports event sponsorships: 17 events
• Music festival sponsorships: 8 events
• Local charity event sponsorships: 12 events

Digital Advertising Campaigns

Digital advertising expenditure for 2023: $3.4 million

Targeted Listener Demographic Marketing

Listener demographic breakdown for radio stations:

Cross-Platform Promotional Strategies

Promotional budget allocation across platforms: $5.6 million in 2023

• Radio cross-promotion: $2.3 million
• Digital platform integration: $1.8 million
• Podcast promotional activities: $1.5 million

Beasley Broadcast Group, Inc. (BBGI) - Marketing Mix: Price

Revenue Generated Through Advertising Sales

For the fiscal year 2023, Beasley Broadcast Group reported total net revenue of $294.6 million, with advertising revenue comprising the majority of this figure.

Multiple Revenue Streams

Beasley Broadcast Group generates revenue through diverse channels:

• Traditional radio advertising
• Digital platform advertising
• Programmatic advertising
• Sponsorship and event-based revenue

Subscription-Based Digital Content Options

While specific pricing details for digital subscriptions are not publicly disclosed, Beasley offers digital content monetization through:

• Streaming platform advertising
• Podcast revenue generation
• Digital audio advertising

Competitive Pricing in Local Radio Advertising Markets

Beasley operates in multiple local markets with competitive advertising rates, typically ranging from $50 to $500 per spot depending on market size and audience reach.

Monetization Through Digital Platform Engagement

Digital platform revenue for Beasley in 2023 represented approximately 15% of total advertising revenue, with digital audio advertising showing significant growth potential.