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1895 Bancorp of Wisconsin, Inc. (BCOW): Marketing Mix [Jan-2025 Updated] |
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1895 Bancorp of Wisconsin, Inc. (BCOW) Bundle
Discover the strategic marketing approach of 1895 Bancorp of Wisconsin, Inc. (BCOW), a regional financial powerhouse that's redefining community banking in the Badger State. From innovative digital platforms to personalized financial solutions, this local bank is transforming how Wisconsin residents and businesses experience banking in 2024. Dive into our comprehensive breakdown of their product, place, promotion, and pricing strategies that set them apart in a competitive financial landscape.
1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Product
Community Banking Services
As of 2024, 1895 Bancorp of Wisconsin offers personal and business banking accounts with the following specifications:
| Account Type | Minimum Balance | Monthly Fee | Interest Rate |
|---|---|---|---|
| Personal Checking | $100 | $8 | 0.01% |
| Business Checking | $500 | $15 | 0.02% |
| Savings Account | $250 | $0 | 0.05% |
Commercial and Consumer Loan Products
Loan portfolio details for 2024:
- Total Commercial Loan Portfolio: $87.4 million
- Total Consumer Loan Portfolio: $42.6 million
- Average Commercial Loan Size: $275,000
- Average Consumer Loan Size: $42,500
Digital Banking Platforms
| Platform Feature | Availability | User Base |
|---|---|---|
| Mobile Banking App | iOS/Android | 12,500 active users |
| Online Banking | Web-based | 18,700 registered users |
| Mobile Check Deposit | Available | 8,900 monthly users |
Wealth Management Services
Wealth management product breakdown:
- Total Assets Under Management: $124.3 million
- Number of Wealth Management Clients: 1,250
- Average Client Portfolio Value: $99,440
Mortgage Lending Solutions
| Mortgage Type | Total Volume | Average Loan Size | Interest Rate Range |
|---|---|---|---|
| Fixed-Rate Mortgages | $45.2 million | $312,000 | 6.25% - 7.15% |
| Adjustable-Rate Mortgages | $22.7 million | $275,000 | 5.75% - 6.50% |
1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Place
Physical Bank Branch Locations
As of 2024, 1895 Bancorp of Wisconsin maintains 3 physical bank branch locations within Sheboygan County, Wisconsin.
| Branch Location | Address | County |
|---|---|---|
| Main Branch | 1895 Center Avenue, Sheboygan, WI | Sheboygan County |
| Secondary Branch | 2500 Washington Avenue, Sheboygan, WI | Sheboygan County |
| Third Branch | N8W28700 Main Street, Pewaukee, WI | Waukesha County |
Online Banking Channels
1895 Bancorp provides digital banking services through:
- Proprietary website: www.1895bancorp.com
- Mobile banking application compatible with iOS and Android platforms
- 24/7 online account access
ATM Network
The bank operates 7 ATM machines within its primary service regions:
| ATM Location Type | Number of ATMs |
|---|---|
| Bank-owned ATMs | 4 |
| Shared Network ATMs | 3 |
Regional Financial Services Footprint
1895 Bancorp concentrates its financial services within 2 primary Wisconsin counties:
- Sheboygan County
- Waukesha County
1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Promotion
Local Community Sponsorship and Engagement
1895 Bancorp of Wisconsin actively sponsors local events in Manitowoc County, with an annual community investment of $75,000. Community engagement initiatives include:
- Sponsorship of Manitowoc County Economic Development events
- Support for local high school financial literacy programs
- Annual charitable contributions to regional non-profit organizations
| Community Sponsorship Category | Annual Investment |
|---|---|
| Local Economic Development | $35,000 |
| Educational Programs | $25,000 |
| Non-Profit Support | $15,000 |
Digital Marketing through Social Media and Website
Digital marketing budget for 2024: $120,000
- Website unique monthly visitors: 15,247
- Social media engagement rate: 3.2%
- LinkedIn followers: 1,873
- Facebook page likes: 2,456
Targeted Advertising in Regional Wisconsin Media Outlets
| Media Channel | Annual Advertising Spend |
|---|---|
| Local Newspapers | $45,000 |
| Regional Radio Stations | $35,000 |
| Online Regional Platforms | $40,000 |
Customer Referral Programs and Loyalty Initiatives
Referral program details:
- Average referral bonus: $100 per successful referral
- Annual referral program budget: $50,000
- Number of successful referrals in 2023: 412
Educational Financial Workshops and Seminars
| Workshop Type | Annual Number of Sessions | Average Attendance |
|---|---|---|
| Personal Finance | 24 | 45 participants |
| Small Business Finance | 12 | 35 participants |
| Retirement Planning | 18 | 55 participants |
1895 Bancorp of Wisconsin, Inc. (BCOW) - Marketing Mix: Price
Competitive Interest Rates for Deposit and Loan Products
As of Q4 2023, 1895 Bancorp of Wisconsin reported the following interest rates:
| Product Type | Interest Rate |
|---|---|
| Personal Savings Account | 0.50% |
| Money Market Account | 1.25% |
| 30-Year Fixed Mortgage | 6.75% |
| Personal Loan | 8.25% |
Transparent Fee Structure for Banking Services
The bank maintains a clear fee schedule for its services:
- Monthly Checking Account Maintenance: $8
- Overdraft Fee: $35
- ATM Withdrawal Fee: $2.50
- Wire Transfer Fee: $25
- Cashier's Check Fee: $10
Tiered Account Pricing
Account pricing based on balance tiers:
| Account Balance | Monthly Fee | Interest Rate |
|---|---|---|
| $0 - $4,999 | $8 | 0.25% |
| $5,000 - $24,999 | $5 | 0.50% |
| $25,000+ | $0 | 1.00% |
Promotional Rates for New Account Openings
New Customer Promotion: 2.50% APY for new checking accounts with direct deposit for first 3 months.
Cost-Effective Banking Solutions
Local market pricing strategy includes:
- Free online and mobile banking
- No minimum balance requirement for basic accounts
- Competitive mortgage rates for local Wisconsin market
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