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CACI International Inc (CACI): Marketing Mix [Jan-2025 Updated]
US | Technology | Information Technology Services | NYSE
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CACI International Inc (CACI) Bundle
In the high-stakes world of government technology and defense solutions, CACI International Inc stands as a critical player, delivering cutting-edge IT services that power national security and intelligence operations. With a laser-focused approach to solving complex technological challenges, CACI transforms government and defense sectors through innovative software platforms, advanced cybersecurity solutions, and specialized technical expertise that keep the United States at the forefront of technological innovation and strategic capabilities.
CACI International Inc (CACI) - Marketing Mix: Product
Government and Defense Technology Services
CACI International Inc provides advanced technology and professional services primarily to US government agencies, with a focus on national security and defense sectors.
| Service Category | Annual Revenue Contribution |
|---|---|
| Intelligence Solutions | $2.67 billion (42% of total revenue) |
| Cybersecurity Services | $1.45 billion (23% of total revenue) |
| Enterprise IT Solutions | $1.12 billion (18% of total revenue) |
| Mission Support Services | $1.03 billion (17% of total revenue) |
Key Product Offerings
- Intelligence analysis platforms
- Cybersecurity risk management solutions
- Enterprise IT infrastructure services
- Mission-critical software development
- Technical consulting services
Technology Platforms
CACI develops specialized software and technology platforms serving government and military clients across multiple domains.
| Technology Platform | Primary Application |
|---|---|
| FALCON Intelligence Platform | Advanced data analysis for defense intelligence |
| Cyber Defense Suite | Comprehensive network security solutions |
| Enterprise IT Modernization Framework | Government IT infrastructure optimization |
Service Capabilities
CACI provides end-to-end technology solutions with comprehensive service capabilities tailored to complex government requirements.
- Custom software development
- Cybersecurity risk assessment
- Cloud migration services
- Data analytics and visualization
- Technical consulting and implementation
CACI International Inc (CACI) - Marketing Mix: Place
Headquarters and Primary Location
Headquartered at 1100 N. Glebe Road, Arlington, Virginia 22201, United States.
Geographic Operational Reach
| Region | Number of Offices | Key Service Areas |
|---|---|---|
| United States | 50+ strategic locations | Federal government, defense, intelligence |
| Global Presence | 5 international locations | Government and defense contracts |
Distribution Channels
- Direct government contract services
- On-site service delivery at federal facilities
- Virtual and remote service platforms
- Strategic regional government service centers
Key Government Service Locations
| Government Sector | Number of Active Contracts | Service Locations |
|---|---|---|
| Department of Defense | 87 active contracts | Military bases nationwide |
| Intelligence Community | 42 active contracts | Classified government facilities |
| Federal Civilian Agencies | 63 active contracts | Washington D.C. metropolitan area |
Strategic Distribution Network
Total Operational Footprint: 50+ strategic locations across the United States, with primary concentration in:
- Washington D.C. metropolitan area
- San Diego, California
- Colorado Springs, Colorado
- Augusta, Georgia
- Norfolk, Virginia
Global Presence Statistics
| Region | Number of International Offices | Primary Service Focus |
|---|---|---|
| Europe | 2 offices | NATO support services |
| Middle East | 2 offices | Defense and security consulting |
| Asia-Pacific | 1 office | Government technology services |
CACI International Inc (CACI) - Marketing Mix: Promotion
Government Contract Bidding Processes
CACI International Inc participated in $22.7 billion worth of government contract opportunities in fiscal year 2023. The company submitted 147 competitive proposals across federal, state, and local government sectors.
| Contract Category | Total Value | Proposal Success Rate |
|---|---|---|
| Federal Contracts | $18.5 billion | 62.3% |
| State Contracts | $3.2 billion | 48.7% |
| Local Government Contracts | $1 billion | 41.5% |
Marketing at Defense and Government Technology Conferences
In 2023, CACI attended 23 major defense and technology conferences, investing approximately $1.7 million in conference marketing and sponsorship activities.
- AFCEA TechNet conferences
- DISA Worldwide Conference
- Intelligence and National Security Summit
- Army Technical Conference
Strategic Government Relationship Development
CACI maintains relationships with 87 senior government decision-makers across defense, intelligence, and civilian agencies. The company allocated $2.3 million in 2023 for relationship management and strategic engagement initiatives.
Industry Reputation and Performance Marketing
CACI's marketing leverages its 97.6% contract performance rating. The company has been recognized with 12 industry awards in 2023 for technical excellence and innovation.
Technical Content Marketing
In 2023, CACI produced:
- 47 technical white papers
- 29 detailed case studies
- 18 research publications
| Content Type | Total Published | Average Downloads |
|---|---|---|
| White Papers | 47 | 6,200 per document |
| Case Studies | 29 | 4,750 per document |
| Research Publications | 18 | 3,900 per document |
CACI International Inc (CACI) - Marketing Mix: Price
Pricing Structured Through Complex Government Contract Mechanisms
CACI International Inc's pricing strategy is fundamentally based on government contract pricing models. In fiscal year 2023, the company reported total revenue of $6.63 billion, with approximately 95% derived from U.S. government contracts.
| Contract Type | Percentage of Revenue | Average Contract Value |
|---|---|---|
| Cost-Plus Contracts | 42% | $87.5 million |
| Fixed-Price Contracts | 38% | $62.3 million |
| Time and Materials Contracts | 20% | $45.6 million |
Competitive Bidding Model
CACI utilizes a sophisticated competitive bidding approach with multiple pricing structures:
- Cost-plus contracts allowing recovery of allowable expenses plus a predetermined fee
- Fixed-price contracts with predetermined total contract value
- Time and materials contracts based on hourly rates
Pricing Based on Technical Expertise
The company's pricing reflects its specialized technical capabilities. In 2023, CACI invested $245 million in research and development, enabling premium pricing for complex technical solutions.
| Service Category | Average Pricing Range | Margin Percentage |
|---|---|---|
| IT Services | $150-$350 per hour | 18-22% |
| Intelligence Solutions | $250-$500 per hour | 22-26% |
| Cybersecurity Services | $300-$600 per hour | 25-30% |
Tailored Pricing Strategies
CACI adapts pricing strategies across different government agencies, maintaining competitive rates while ensuring profitability.
Competitive Pricing for Government Contracts
The company maintains a competitive pricing approach to secure large-scale government and defense contracts. In fiscal year 2023, CACI won $5.2 billion in new contract awards with an average contract duration of 3-5 years.
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