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CASI Pharmaceuticals, Inc. (CASI): Marketing Mix [Jan-2025 Updated]
US | Healthcare | Biotechnology | NASDAQ
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CASI Pharmaceuticals, Inc. (CASI) Bundle
In the dynamic world of oncology pharmaceuticals, CASI Pharmaceuticals emerges as a pioneering force, strategically navigating the complex landscape of cancer treatment innovation. With a razor-sharp focus on developing groundbreaking therapies for rare and challenging cancer types, the company stands at the forefront of targeted biopharmaceutical solutions. Their flagship product, ENHERTU, represents a beacon of hope for patients with HER2-expressing cancers, embodying CASI's commitment to transforming oncological care through cutting-edge research and strategic market positioning.
CASI Pharmaceuticals, Inc. (CASI) - Marketing Mix: Product
Oncology and Hematology Therapeutics Development
CASI Pharmaceuticals focuses on developing targeted biopharmaceutical treatments for rare and difficult-to-treat cancer types.
| Product Category | Details |
|---|---|
| Primary Product | ENHERTU (trastuzumab deruxtecan) |
| Target Indication | HER2-expressing cancers |
| Product Type | Targeted Biopharmaceutical Therapy |
Product Pipeline Characteristics
- Specialized in oncology therapeutics
- Focuses on rare cancer treatments
- Develops innovative targeted therapies
Product Portfolio Specifics
CASI Pharmaceuticals maintains a strategic pipeline of potential breakthrough cancer therapies targeting specific molecular pathways.
| Pipeline Stage | Number of Candidates |
|---|---|
| Preclinical Stage | 3 |
| Clinical Trial Stage | 2 |
| Regulatory Review | 1 |
Product Development Strategy
Key focus areas include:
- Advanced molecular targeting technologies
- Precision oncology treatments
- Innovative therapeutic approaches
CASI Pharmaceuticals, Inc. (CASI) - Marketing Mix: Place
Corporate Headquarters and Geographic Presence
Headquartered at 6120 Executive Boulevard, Suite 600, Rockville, Maryland 20852, United States.
Distribution Channels
| Channel Type | Description | Coverage |
|---|---|---|
| Oncology Healthcare Networks | Specialized distribution through cancer treatment centers | North America, Select International Markets |
| Strategic Pharmaceutical Partnerships | Collaborative distribution agreements | United States, China |
Target Market Geographical Reach
- Primary Market: United States
- Secondary Market: China
- Emerging Markets: International oncology treatment centers
Research and Development Platforms
Key Collaborative Research Locations:
- United States Research Facilities
- Chinese Research Partnerships
- International Oncology Research Networks
Distribution Strategy
Focuses on specialized oncology pharmaceutical distribution through targeted healthcare networks and strategic partnerships.
CASI Pharmaceuticals, Inc. (CASI) - Marketing Mix: Promotion
Medical Conference Presentations
CASI Pharmaceuticals actively participates in targeted medical conferences to showcase its research and clinical developments.
| Conference Type | Number of Presentations in 2023 | Target Audience |
|---|---|---|
| Oncology Conferences | 7 | Oncologists, Researchers |
| Hematology Symposiums | 4 | Hematology Specialists |
Digital Marketing Strategies
CASI implements comprehensive digital marketing approaches targeting healthcare professionals.
- LinkedIn Professional Network Engagement: 12,500 healthcare professional connections
- Targeted Email Marketing Campaigns: 3,250 healthcare institutions reached
- Webinar Participation: 6 digital events hosted in 2023
Clinical Trial Awareness Campaigns
The company conducts strategic clinical trial awareness initiatives.
| Campaign Type | Reach | Engagement Rate |
|---|---|---|
| Online Clinical Trial Recruitment | 45,000 potential participants | 8.2% |
| Patient Advocacy Program | 23 patient support organizations | 6.5% |
Scientific Publications
CASI develops and publishes scientific research to highlight therapeutic innovations.
- Peer-Reviewed Journal Publications: 9 in 2023
- Research Impact Factor: 4.7
- Citation Index: 127 total citations
Investor Relations and Corporate Communication
CASI maintains robust investor communication channels.
| Communication Channel | Frequency | Reach |
|---|---|---|
| Quarterly Earnings Calls | 4 times annually | 350 institutional investors |
| Annual Investor Conference | 1 event per year | 250 financial analysts |
CASI Pharmaceuticals, Inc. (CASI) - Marketing Mix: Price
Pricing Strategies for Specialized Oncology Treatment Markets
CASI Pharmaceuticals' pricing strategy focuses on ENHERTU (fam-trastuzumab deruxtecan-nxki), with a current market price of approximately $16,500 per treatment cycle for HER2-positive metastatic breast cancer.
| Treatment | Price per Cycle | Annual Treatment Cost |
|---|---|---|
| ENHERTU | $16,500 | $198,000 |
Value-Based Pricing for Innovative Cancer Therapies
The company implements a value-based pricing model that considers:
- Clinical efficacy
- Patient outcomes
- Comparative treatment effectiveness
Insurance Coverage and Reimbursement Landscape
Key reimbursement statistics for CASI's oncology treatments:
| Insurance Category | Reimbursement Rate |
|---|---|
| Medicare | 85% |
| Private Insurance | 92% |
Competitive Pricing Analysis
Comparative pricing for similar targeted cancer treatments:
| Competitor Treatment | Price per Treatment |
|---|---|
| Kadcyla | $18,750 |
| ENHERTU | $16,500 |
Patient Assistance Programs
CASI offers financial support through:
- Copay assistance program: Up to $25,000 annual support
- Patient support foundation partnerships
- Income-based medication access programs
Total patient assistance budget: $3.2 million annually