CION Investment Corporation (CION) Marketing Mix

CION Investment Corporation (CION): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NYSE
CION Investment Corporation (CION) Marketing Mix

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Dive into the dynamic world of CION Investment Corporation, a Business Development Company that's reshaping middle-market investment strategies in 2024. This innovative financial powerhouse offers a unique blend of debt and equity solutions, providing investors with a compelling opportunity to tap into the heart of private business financing. From its strategic New York City headquarters to its NASDAQ-listed presence, CION delivers a sophisticated approach to investment that combines market expertise, financial flexibility, and potential for robust returns.


CION Investment Corporation (CION) - Marketing Mix: Product

Business Development Company Overview

CION Investment Corporation operates as a Business Development Company (BDC) registered under the Investment Company Act of 1940. As of Q4 2023, the company manages a total investment portfolio valued at $1.03 billion.

Investment Portfolio Composition

Investment Type Total Value Percentage
First Lien Debt $618.2 million 60%
Second Lien Debt $247.3 million 24%
Equity Investments $164.5 million 16%

Investment Strategy

CION targets middle-market companies with annual revenues between $50 million and $500 million across various industries.

Investment Product Characteristics

  • Average investment size: $25.6 million per portfolio company
  • Typical investment hold period: 3-7 years
  • Target industries: Healthcare, Software, Business Services, Manufacturing

Financial Performance Metrics

Metric 2023 Value
Net Investment Income $66.3 million
Dividend Yield 9.2%
Total Investment Return 12.5%

Capital Structure

CION provides flexible capital solutions including senior secured loans, unitranche facilities, and equity investments.

Management Details

Managed by CION Capital Management, with an experienced team of 28 investment professionals as of December 2023.


CION Investment Corporation (CION) - Marketing Mix: Place

Geographic Market Presence

United States Financial Markets

Location Details
Headquarters New York City, New York
Primary Market United States
Stock Exchange NASDAQ
Ticker Symbol CION

Distribution Channels

  • Public markets trading
  • Brokerage platforms
  • Investment accounts
  • Institutional investor networks
  • Retail investor platforms

Market Accessibility

CION Investment Corporation provides investment products accessible through:

  • Online brokerage platforms
  • Traditional financial advisory services
  • Direct investment accounts
  • Retirement account platforms

Trading Platform Availability

Platform Accessibility
E*TRADE Available
Fidelity Available
Charles Schwab Available
Robinhood Available

Investor Reach

Target Investor Segments

  • Institutional investors
  • Retail investors
  • High net worth individuals
  • Retirement account holders

CION Investment Corporation (CION) - Marketing Mix: Promotion

Investor Relations Website

CION Investment Corporation maintains a comprehensive investor relations website at www.cioninvestment.com, providing real-time financial information and corporate updates.

Quarterly Earnings Presentations

CION conducts quarterly earnings presentations with the following key details:

Fiscal Year Presentation Frequency Investor Platforms
2023 4 times per year Webcast, Conference Call

Financial Disclosures

CION provides detailed financial transparency through multiple channels:

  • Annual Reports filed with SEC
  • Quarterly 10-Q Reports
  • 8-K Material Event Disclosures

Analyst Engagement

CION engages with financial analysts through:

Engagement Type Frequency Target Audience
Institutional Investor Meetings Quarterly Institutional Investors
Investment Conference Presentations 2-3 times annually Financial Analysts

SEC Filings and Transparency

CION maintains comprehensive SEC filing records accessible through EDGAR database, ensuring full regulatory compliance and investor transparency.


CION Investment Corporation (CION) - Marketing Mix: Price

Stock Price and Market Performance

As of January 2024, CION's stock price fluctuates on the New York Stock Exchange. The closing price on January 26, 2024, was $11.89 per share.

Price Metric Value
52-Week Low $9.42
52-Week High $14.15
Market Capitalization $621.3 million

Dividend Pricing Strategy

CION provides quarterly dividend payments to shareholders. The current annual dividend yield is 13.45%.

Dividend Details Amount
Quarterly Dividend $0.38 per share
Annual Dividend $1.52 per share

Investment Price Points

  • Minimum investment: $10 per share
  • Average trading volume: 243,000 shares per day
  • Price-to-earnings (P/E) ratio: 8.75

Portfolio Pricing Dynamics

The pricing reflects the performance of CION's underlying investment portfolio, which focuses on middle-market corporate debt.

Portfolio Pricing Metric Value
Net Asset Value (NAV) $13.42 per share
Premium/Discount to NAV -11.4%

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