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Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY): Marketing Mix [Jan-2025 Updated] |
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Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY) Bundle
Dive into the world of Cresud Sociedad Anónima (CRESY), a dynamic powerhouse bridging agricultural innovation and real estate investment across Latin America. This unique company transforms the landscape of emerging market investments, offering savvy investors a strategic blend of farmland management, crop production, and urban property development. From the fertile plains of Argentina to the expansive territories of Brazil, Cresud represents a compelling opportunity for those seeking diversified exposure to one of the world's most promising economic regions. Discover how this versatile enterprise leverages its multi-sector approach to create value in an increasingly complex global marketplace.
Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY) - Marketing Mix: Product
Company Product Portfolio
Cresud offers a comprehensive range of agricultural and real estate investment products across Latin American markets.
| Product Category | Specific Offerings | Geographic Focus |
|---|---|---|
| Agricultural Investments | Crop Production | Argentina, Brazil |
| Real Estate Investments | Commercial Properties | Argentina |
| Land Management | Agricultural Land Transformation | Latin America |
Subsidiary Product Offerings
- BrasilAgro: Agricultural land acquisition and farming operations
- IRSA Propiedades Comerciales: Urban real estate development
Investment Product Characteristics
Cresud's investment products are characterized by:
- Diversification across agricultural sectors
- Focus on land value appreciation
- Long-term investment strategies
Agricultural Production Details
| Crop Type | Hectares Cultivated (2023) | Production Volume |
|---|---|---|
| Soybeans | 94,321 hectares | 267,500 tons |
| Corn | 62,187 hectares | 356,800 tons |
| Wheat | 41,500 hectares | 187,600 tons |
Real Estate Product Segments
Cresud's real estate products include:
- Commercial shopping centers
- Office buildings
- Residential development projects
Financial Performance of Product Lines
| Product Segment | Revenue 2023 (USD) | Growth Rate |
|---|---|---|
| Agricultural Operations | $453,200,000 | 7.2% |
| Real Estate Investments | $276,500,000 | 5.6% |
Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY) - Marketing Mix: Place
Operational Locations and Geographic Presence
Cresud operates across multiple strategic locations in South America, with primary concentration in:
| Country | Agricultural Land (Hectares) | Property Type |
|---|---|---|
| Argentina | 232,783 | Crop and Livestock Farms |
| Brazil | 95,533 | Agricultural Properties |
| Paraguay | 33,571 | Farmland |
Distribution Channels
Cresud utilizes multiple distribution channels for its agricultural and real estate investments:
- Direct land ownership and management
- NASDAQ public listing (CRESY)
- Buenos Aires Stock Exchange listing
- Institutional investment platforms
Market Access Points
Investment and land access strategies include:
- Institutional Investor Targeting
- International capital markets engagement
- Direct agricultural property transactions
Geographical Investment Regions
| Region | Investment Focus | Potential Yield |
|---|---|---|
| Buenos Aires Province | Crop Farming | 6.5% - 8.2% |
| Mato Grosso, Brazil | Soybean Production | 7.3% - 9.1% |
| Paraguay Agricultural Zones | Livestock and Crops | 5.9% - 7.5% |
Investment Market Positioning
Cresud targets:
- Institutional investors
- International agricultural investment funds
- High-net-worth individuals interested in land investments
Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY) - Marketing Mix: Promotion
Investor Relations Communications
Cresud provides detailed financial communications through comprehensive annual reports and investor presentations.
| Communication Channel | Frequency | Key Metrics |
|---|---|---|
| Annual Reports | Annually | Comprehensive financial performance disclosure |
| Quarterly Earnings Presentations | Quarterly | Detailed financial results and operational updates |
| Investor Webinars | Semi-annually | Strategic insights and future outlook |
Conference Participation
Cresud actively engages in agricultural and investment conferences to showcase its business model and performance.
- Latin American Agricultural Investment Conference
- Global Agricultural Investors Summit
- Emerging Markets Investment Forum
Corporate Website and Digital Communication
Maintains a comprehensive corporate website with detailed investor information.
| Digital Communication Platform | Content Focus |
|---|---|
| Investor Relations Section | Financial reports, stock performance, governance information |
| Corporate News Section | Press releases, company updates, sustainability initiatives |
Financial Media and Analyst Coverage
Leverages financial media platforms to build brand awareness and credibility.
- Bloomberg coverage
- Reuters financial reports
- Latin American financial media outlets
Sustainable Practices Communication
Highlights sustainable agricultural practices and investment performance through targeted communications.
| Sustainability Communication Channel | Key Message |
|---|---|
| Sustainability Report | Environmental and social responsibility metrics |
| ESG Investment Presentations | Sustainable agricultural practices and investment strategies |
Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY) - Marketing Mix: Price
Stock Pricing and Market Valuation
As of February 2024, CRESY trades on NASDAQ with the following key pricing metrics:
| Price Metric | Current Value |
|---|---|
| Current Stock Price | $4.87 USD |
| 52-Week High | $7.15 USD |
| 52-Week Low | $3.42 USD |
| Market Capitalization | $292.1 million USD |
Investment Instrument Pricing
CRESY offers multiple investment pricing options:
- Common Stock (NASDAQ: CRESY)
- American Depositary Receipts (ADRs)
- Convertible Bonds
- Agricultural Land Investment Shares
Pricing Factors
Stock pricing is influenced by:
- Agricultural commodity market prices
- Brazilian and Argentine real estate market conditions
- International agricultural production cycles
- Macroeconomic indicators in Latin America
Financial Performance Metrics
| Financial Metric | Value |
|---|---|
| Price-to-Earnings Ratio | 6.73 |
| Price-to-Book Ratio | 0.85 |
| Dividend Yield | 1.24% |
Pricing Transparency
Quarterly financial reporting provides detailed pricing insights for investors, including agricultural land valuations, commodity holdings, and real estate asset values.
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