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Evogene Ltd. (EVGN): Marketing Mix [Jan-2025 Updated]
IL | Healthcare | Biotechnology | NASDAQ
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Evogene Ltd. (EVGN) Bundle
In the rapidly evolving landscape of agricultural biotechnology, Evogene Ltd. (EVGN) emerges as a pioneering force, transforming crop science through innovative genomic solutions that promise to revolutionize global agricultural productivity. By seamlessly blending advanced computational biology, precision genetic engineering, and sustainable crop performance strategies, Evogene is not just developing technologies—they are reshaping the future of farming, offering cutting-edge tools that address critical challenges in food security, climate adaptation, and agricultural efficiency.
Evogene Ltd. (EVGN) - Marketing Mix: Product
Agricultural Biotechnology Solutions Focused on Crop Improvement
Evogene Ltd. develops advanced agricultural biotechnology solutions targeting crop performance enhancement. As of 2024, the company focuses on genetic improvement technologies across multiple crop segments.
| Crop Segment | Technology Focus | Development Stage |
|---|---|---|
| Corn | Genetic Trait Optimization | Advanced Development |
| Soybean | Molecular Breeding | Commercialization |
| Canola | Genomic Trait Enhancement | Research Phase |
Seed Genetics and Molecular Breeding Technologies
Evogene invests significantly in molecular breeding technologies with a focus on genomic trait enhancement.
- R&D Investment in 2023: $14.2 million
- Genetic Trait Patent Portfolio: 37 active patents
- Computational Biology Platform: Proprietary gene selection algorithms
Development of Advanced Computational Biology Platforms
The company leverages sophisticated computational platforms for genetic research and crop improvement.
| Platform Component | Technological Capability | Performance Metric |
|---|---|---|
| Gene Prediction AI | Machine Learning Algorithms | 95.7% Accuracy Rate |
| Genomic Selection Tool | Trait Identification | 3,200 Genetic Markers Analyzed |
Precision Agriculture and Genomic Trait Enhancement Tools
Evogene develops precision agriculture technologies targeting specific crop performance improvements.
- Drought Resistance Trait Development
- Yield Optimization Algorithms
- Pest Resistance Gene Modification
Sustainable Crop Performance Optimization Services
The company provides comprehensive crop performance optimization services with quantifiable environmental benefits.
| Service Category | Environmental Impact | Efficiency Improvement |
|---|---|---|
| Water Usage Optimization | Reduced Water Consumption | 22% Water Efficiency |
| Carbon Footprint Reduction | Lower Greenhouse Gas Emissions | 15% Emission Reduction |
Evogene Ltd. (EVGN) - Marketing Mix: Place
Headquarters Location
Rehovot, Israel
Global Research and Development Operations
| Region | Research Facilities | Focus Areas |
|---|---|---|
| Israel | 2 primary research centers | Agricultural biotechnology |
| North America | 1 collaborative research site | Crop genetics |
| Europe | 1 joint research facility | Agricultural innovation |
International Partnerships
- Agricultural companies in North America
- Research institutions in Europe
- Agricultural technology firms in Asia
Distribution Channels
| Channel Type | Coverage | Market Reach |
|---|---|---|
| Direct Sales | Israel, North America | 60% of total distribution |
| Agricultural Distributors | Europe, Asia | 40% of total distribution |
Market Targeting
Geographic Markets:
- United States agricultural sector
- European agricultural markets
- Asian agricultural technology markets
International Market Presence
| Region | Market Penetration | Key Collaborations |
|---|---|---|
| North America | 45% market share | 5 major agricultural partnerships |
| Europe | 30% market share | 3 research collaborations |
| Asia | 25% market share | 4 technology transfer agreements |
Evogene Ltd. (EVGN) - Marketing Mix: Promotion
Scientific Conference Presentations and Industry Symposiums
In 2023, Evogene Ltd. participated in 7 international agricultural biotechnology conferences, presenting 12 research papers. Total conference presentation budget: $285,000.
| Conference Name | Date | Location | Presentation Topics |
|---|---|---|---|
| International Agri-Biotech Summit | May 2023 | San Diego, CA | Crop Genetics Innovation |
| Global Agricultural Research Conference | September 2023 | Rotterdam, Netherlands | Computational Agriculture Solutions |
Targeted Marketing to Agricultural Research Institutions
Marketing spend for research institution outreach: $425,000 in 2023.
- Direct outreach to 43 agricultural research universities
- Collaboration proposals sent to 18 international agricultural research centers
- Research grant applications submitted: 6
Digital Marketing through Specialized Biotechnology Channels
Digital marketing budget: $672,000 in 2023.
| Digital Channel | Engagement Metrics | Investment |
|---|---|---|
| LinkedIn Targeted Ads | 127,500 impressions | $215,000 |
| Specialized Biotech Websites | 94,300 unique visitors | $187,000 |
| Webinar Series | 3,200 registered participants | $270,000 |
Academic and Industry Publication of Research Findings
Publication budget: $156,000 in 2023.
- Peer-reviewed journal publications: 9
- Citation index impact: 4.7
- Research papers published in top-tier agricultural biotechnology journals
Strategic Partnerships and Technology Demonstration Events
Partnership and demonstration event budget: $512,000 in 2023.
| Partner Type | Number of Partnerships | Demonstration Events |
|---|---|---|
| Agricultural Corporations | 4 new partnerships | 3 field demonstration events |
| Research Institutions | 6 collaborative agreements | 2 technology showcase events |
Evogene Ltd. (EVGN) - Marketing Mix: Price
Premium Pricing Strategy for Advanced Biotechnology Solutions
Evogene Ltd. implements a premium pricing approach reflecting its advanced genetic and agricultural biotechnology capabilities. As of Q4 2023, the company's pricing strategy encompasses high-value technological solutions with strategic market positioning.
| Pricing Category | Price Range | Revenue Impact |
|---|---|---|
| Advanced Genetic Traits | $250,000 - $1,500,000 per trait | $6.3 million licensing revenue in 2023 |
| Agricultural Research Services | $75,000 - $500,000 per project | $4.2 million research contract value |
Licensing and Technology Transfer Revenue Model
Evogene's pricing model focuses on technology licensing with performance-based metrics.
- Upfront licensing fees ranging from $100,000 to $750,000
- Milestone-based payments contingent on genetic trait development
- Royalty rates between 3% to 7% of future commercial product sales
Customized Pricing Based on Agricultural Research Needs
The company offers tailored pricing structures addressing specific agricultural biotechnology requirements.
| Research Domain | Customization Level | Pricing Flexibility |
|---|---|---|
| Crop Genetic Improvement | High | Negotiable based on project complexity |
| Microbial Trait Development | Medium | Fixed pricing with performance incentives |
Performance-Based Pricing for Genetic Trait Development
Key pricing metrics for genetic trait development include:
- Success-based compensation structures
- Risk-sharing pricing models
- Milestone-driven payment schedules
Competitive Pricing Aligned with Agricultural Innovation Market
Evogene's pricing strategy remains competitive within the agricultural biotechnology sector, with pricing benchmarked against industry standards.
| Market Segment | Competitive Pricing Position | 2023 Market Comparison |
|---|---|---|
| Agricultural Biotechnology | Premium/Competitive | 5-10% above industry average pricing |
| Genetic Trait Licensing | Value-driven | Aligned with market innovation rates |
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