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Evergy, Inc. (EVRG): Marketing Mix [Jan-2025 Updated] |
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Evergy, Inc. (EVRG) Bundle
Dive into the dynamic world of Evergy, Inc. (EVRG), a powerhouse utility transforming the energy landscape in Kansas and Missouri. This comprehensive marketing mix breakdown reveals how the company strategically delivers electricity, embraces renewable technologies, and connects with customers through innovative services and sustainable solutions. From cutting-edge power generation to community-focused promotional strategies, Evergy demonstrates a forward-thinking approach to meeting the evolving energy needs of residential, commercial, and industrial consumers in the Midwestern United States.
Evergy, Inc. (EVRG) - Marketing Mix: Product
Electricity Generation and Distribution Services
Evergy serves approximately 1.6 million customers across Kansas and Missouri. Total generation capacity of 10,900 megawatts as of 2023.
| Service Territory | Customer Count | Total Generation Capacity |
|---|---|---|
| Kansas | 836,000 | 5,450 MW |
| Missouri | 764,000 | 5,450 MW |
Renewable Energy Portfolio
Renewable energy generation mix as of 2023:
- Wind: 2,200 MW
- Solar: 350 MW
- Hydroelectric: 150 MW
Customer Electricity Solutions
| Customer Segment | Number of Customers |
|---|---|
| Residential | 1,100,000 |
| Commercial | 350,000 |
| Industrial | 150,000 |
Smart Grid Technologies
Investment in smart grid infrastructure: $450 million
- Advanced metering infrastructure covering 95% of service territory
- Real-time energy monitoring systems
- Automated outage detection and restoration
Electric Vehicle Charging Infrastructure
EV charging network deployment:
- Total charging stations: 250
- Public charging locations: 180
- Workplace charging locations: 70
Evergy, Inc. (EVRG) - Marketing Mix: Place
Service Territories
Evergy serves approximately 1.6 million electric customers across Kansas and Missouri metropolitan areas.
| State | Service Area | Number of Customers |
|---|---|---|
| Kansas | Topeka, Kansas City | 1,000,000 |
| Missouri | Kansas City metropolitan region | 600,000 |
Geographic Coverage
Evergy operates across 14 counties in Kansas and Missouri, covering approximately 14,000 square miles of service territory.
Distribution Network
Transmission infrastructure includes:
- 6,900 miles of transmission lines
- 63,000 miles of distribution lines
- 3,300 electrical substations
Digital Service Platforms
Evergy provides multiple digital customer access channels:
- Online account management platform
- Mobile application with real-time usage tracking
- 24/7 digital customer support portal
Strategic Geographic Presence
| Region | Coverage Percentage | Population Served |
|---|---|---|
| Midwestern United States | 100% | 1.6 million customers |
Evergy, Inc. (EVRG) - Marketing Mix: Promotion
Digital Marketing Campaigns Highlighting Sustainability Efforts
Evergy invested $2.5 million in digital marketing campaigns in 2023, focusing on renewable energy initiatives. Their digital advertising reached approximately 3.2 million unique viewers across Kansas and Missouri.
| Digital Marketing Metrics | 2023 Performance |
|---|---|
| Total Digital Ad Spend | $2.5 million |
| Unique Viewers | 3.2 million |
| Social Media Engagement Rate | 4.7% |
Community Engagement Through Environmental Education Programs
Evergy allocated $750,000 to community environmental education initiatives in 2023, reaching over 85,000 students and community members.
- Number of educational workshops: 127
- Total participants in environmental programs: 85,412
- Schools engaged: 62
Targeted Advertising Emphasizing Clean Energy Transitions
The company spent $1.8 million on targeted advertising campaigns promoting clean energy transitions, with a focus on residential and commercial customers.
| Advertising Campaign Focus | Investment |
|---|---|
| Clean Energy Transition Ads | $1.8 million |
| Targeted Audience Reach | 475,000 households |
Social Media Presence Showcasing Corporate Responsibility Initiatives
Evergy maintained active social media channels with 187,000 followers across platforms, generating 2.3 million impressions for corporate responsibility content in 2023.
- Total social media followers: 187,000
- Corporate responsibility content impressions: 2.3 million
- Average engagement rate: 3.9%
Customer Rebate Programs for Energy-Efficient Appliances and Technologies
Evergy implemented customer rebate programs totaling $4.2 million in 2023, incentivizing energy-efficient technology adoption.
| Rebate Program Details | 2023 Statistics |
|---|---|
| Total Rebate Investment | $4.2 million |
| Number of Rebates Processed | 22,750 |
| Average Rebate Amount | $185 |
Evergy, Inc. (EVRG) - Marketing Mix: Price
Regulated Utility Pricing Model
Evergy, Inc. operates under state-regulated pricing models in Kansas and Missouri. As of 2024, the Kansas Corporation Commission and Missouri Public Service Commission approve the company's rate structures.
| State | Average Residential Rate | Last Rate Approval |
|---|---|---|
| Kansas | $0.1198 per kWh | January 2023 |
| Missouri | $0.1087 per kWh | March 2023 |
Competitive Rates Comparison
Evergy's electricity rates are competitive within the Midwestern regional market.
| Region | Comparative Rate | Difference from National Average |
|---|---|---|
| Midwest Average | $0.1235 per kWh | -3.8% lower |
| National Average | $0.1455 per kWh | -17.6% lower |
Tiered Pricing Structures
Evergy implements differentiated pricing for various customer segments:
- Residential Basic Service: $0.0845 per kWh
- Residential High Usage: $0.1275 per kWh
- Commercial Standard Rate: $0.0985 per kWh
- Industrial Large Volume Rate: $0.0675 per kWh
Time-of-Use Rate Plans
Evergy offers dynamic pricing to incentivize energy conservation:
| Time Period | Rate per kWh | Peak/Off-Peak Differential |
|---|---|---|
| Peak Hours (4-9 PM) | $0.1575 | +86% from base rate |
| Off-Peak Hours | $0.0845 | -50% from peak rate |
Billing Transparency
Evergy provides detailed energy usage breakdowns with monthly bills, including:
- Kilowatt-hour consumption
- Breakdown of generation and transmission costs
- Renewable energy surcharges
- Detailed rate calculations
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