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First US Bancshares, Inc. (FUSB): Marketing Mix [Jan-2025 Updated]
US | Financial Services | Banks - Regional | NASDAQ
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First US Bancshares, Inc. (FUSB) Bundle
Dive into the strategic world of First US Bancshares, Inc. (FUSB), a dynamic financial institution that's reshaping banking in the southeastern United States. With a robust suite of services spanning commercial and retail banking, digital platforms, and personalized financial solutions, FUSB stands out as a community-focused powerhouse delivering innovative banking experiences. From its strong Alabama roots to its comprehensive digital presence, this bank demonstrates how local financial institutions can compete effectively in today's complex banking landscape, offering customers a unique blend of traditional service and modern technological convenience.
First US Bancshares, Inc. (FUSB) - Marketing Mix: Product
Commercial and Retail Banking Services
First US Bancshares, Inc. offers comprehensive commercial and retail banking services. As of Q4 2023, the bank reported total assets of $1.24 billion and total deposits of $1.08 billion.
| Service Category | Total Value | Market Segment |
|---|---|---|
| Commercial Lending | $412 million | Small to Medium Enterprises |
| Retail Banking | $268 million | Individual Customers |
Mortgage Lending and Real Estate Financing
The bank provides mortgage and real estate financing solutions with a portfolio valued at $345 million in 2023.
- Residential Mortgage Loans: $245 million
- Commercial Real Estate Loans: $100 million
- Average Loan Approval Rate: 68%
Personal and Business Deposit Accounts
First US Bancshares offers diverse deposit account options with total deposit balances of $1.08 billion.
| Account Type | Total Balance | Number of Accounts |
|---|---|---|
| Checking Accounts | $412 million | 48,000 |
| Savings Accounts | $268 million | 35,000 |
| Business Accounts | $400 million | 7,500 |
Online and Mobile Banking Platforms
Digital banking services with 72% of customers using online platforms in 2023.
- Mobile Banking Users: 65,000
- Online Transaction Volume: 2.4 million monthly
- Mobile App Rating: 4.3/5
Wealth Management and Investment Services
Investment management segment with assets under management totaling $287 million.
| Service | Total Assets | Average Client Investment |
|---|---|---|
| Personal Investment | $187 million | $124,000 |
| Retirement Planning | $100 million | $85,000 |
First US Bancshares, Inc. (FUSB) - Marketing Mix: Place
Geographic Presence
First US Bancshares, Inc. operates primarily in Alabama with a concentrated market focus on the southeastern United States.
Branch Network
| State | Number of Branches |
|---|---|
| Alabama | 24 |
| Total Physical Locations | 24 |
Distribution Channels
- Physical bank branches in metropolitan areas
- Online banking platform
- Mobile banking application
- Digital banking services
Market Concentration
Southeastern United States Market Share: 0.7%
Digital Banking Accessibility
| Digital Service | Availability |
|---|---|
| Online Banking | Nationwide |
| Mobile Banking App | 50 states |
Community Banking Presence
- Primarily serving local communities in Alabama
- Focus on small to medium-sized business banking
- Personalized banking services
First US Bancshares, Inc. (FUSB) - Marketing Mix: Promotion
Digital Marketing Through Social Media Channels
First US Bancshares, Inc. leverages digital marketing strategies across multiple social media platforms. As of 2024, the company maintains active profiles on:
| Platform | Follower Count | Primary Content Focus |
|---|---|---|
| 3,247 followers | Professional banking insights | |
| 1,892 followers | Financial updates and services | |
| 5,613 followers | Community engagement |
Local Community Sponsorship and Engagement
The bank allocates $127,500 annually to community sponsorship programs across Alabama, focusing on:
- Local educational institutions
- Small business development initiatives
- Community economic development projects
Targeted Advertising in Regional Financial Publications
Marketing budget for regional financial publication advertising: $84,300 per year
| Publication | Annual Ad Spend | Circulation |
|---|---|---|
| Alabama Business Journal | $37,500 | 12,400 readers |
| Birmingham Business Alliance Magazine | $46,800 | 8,900 readers |
Customer Referral Programs
Referral program details:
- Referral bonus: $150 per successful new account
- Total referral program budget: $225,000 annually
- Average referrals processed: 1,500 per year
Educational Financial Workshops and Webinars
Annual investment in financial education initiatives:
| Workshop Type | Number of Sessions | Total Participants | Budget |
|---|---|---|---|
| In-person Workshops | 24 sessions | 672 participants | $95,400 |
| Online Webinars | 36 sessions | 1,044 participants | $62,700 |
First US Bancshares, Inc. (FUSB) - Marketing Mix: Price
Competitive Interest Rates on Loans and Deposits
As of Q4 2023, First US Bancshares, Inc. offers the following interest rates:
| Product Type | Interest Rate |
|---|---|
| Personal Savings Accounts | 0.75% - 1.25% |
| Money Market Accounts | 1.50% - 2.25% |
| Personal Loan Rates | 6.99% - 18.99% |
| Mortgage Rates | 6.50% - 7.75% |
| Business Loan Rates | 5.99% - 12.50% |
Tiered Pricing for Different Account Types
FUSB implements a multi-tiered pricing strategy with the following account levels:
- Basic Checking: $0 minimum balance
- Premium Checking: $5,000 minimum balance
- Elite Checking: $25,000 minimum balance
- Business Checking: Varies by account type
Transparent Fee Structure for Banking Services
Current fee structure as of 2024:
| Service | Fee |
|---|---|
| Monthly Maintenance Fee | $0 - $15 |
| ATM Withdrawal Fee | $0 - $3 |
| Overdraft Fee | $35 per transaction |
| Wire Transfer Fee | $25 - $35 |
Personalized Pricing for Business and Commercial Clients
FUSB offers customized pricing for commercial clients based on:
- Annual revenue
- Account balance
- Number of transactions
- Relationship duration
Competitive Rates Aligned with Regional Banking Market
FUSB's pricing is competitive within the Alabama and southeastern U.S. regional banking market, with rates within 0.25% - 0.50% of regional competitors.
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