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Great Elm Capital Corp. (GECC): Marketing Mix [Jan-2025 Updated] |
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Great Elm Capital Corp. (GECC) Bundle
Great Elm Capital Corp. (GECC) emerges as a dynamic Business Development Company transforming the middle-market investment landscape with its strategic approach to financing private enterprises. By offering sophisticated debt and equity solutions across healthcare, technology, and industrial sectors, GECC provides critical capital to growing businesses while delivering compelling investment opportunities for shareholders. This comprehensive marketing mix analysis reveals how this innovative financial services firm navigates the complex world of private market investments, creating value through targeted strategies and disciplined financial management.
Great Elm Capital Corp. (GECC) - Marketing Mix: Product
Business Development Company Profile
Great Elm Capital Corp. operates as a Business Development Company (BDC) registered under the Investment Company Act of 1940, providing specialized financial solutions to middle-market companies.
Investment Portfolio Composition
| Investment Category | Total Amount | Percentage |
|---|---|---|
| Debt Investments | $272.4 million | 68% |
| Equity Investments | $128.6 million | 32% |
Investment Strategy
GECC focuses on providing financial solutions through:
- Structured credit solutions
- Direct lending programs
- Equity investment opportunities
- Capital structuring services
Industry Sector Diversification
| Industry Sector | Investment Allocation |
|---|---|
| Healthcare | 22% |
| Technology | 18% |
| Manufacturing | 15% |
| Consumer Services | 12% |
| Other Sectors | 33% |
Financial Advisory Services
GECC provides comprehensive financial advisory services including:
- Capital structure optimization
- Investment strategy consulting
- Risk management support
- Transaction advisory
Investment Performance Metrics
| Performance Metric | Value |
|---|---|
| Total Investment Portfolio | $401 million |
| Average Investment Size | $15.2 million |
| Weighted Average Yield | 12.5% |
Great Elm Capital Corp. (GECC) - Marketing Mix: Place
Geographic Presence
Headquarters Location: 667 Madison Avenue, 17th Floor, New York, NY 10065
Distribution Channels
| Channel Type | Description | Coverage |
|---|---|---|
| Direct Investment Platforms | Digital investment engagement | United States middle-market |
| Direct Investor Relationships | Personal investor interactions | National investment landscape |
Investment Geographic Reach
- Primary Focus: United States middle-market
- Secondary Regions: North American business sectors
Target Sector Geographic Distribution
| Sector | Geographic Concentration |
|---|---|
| Healthcare | Metropolitan areas with high medical infrastructure |
| Technology | Silicon Valley, Boston, New York tech corridors |
| Industrial | Midwest and Southern manufacturing regions |
Investment Platform Details
Digital Investment Platform Coverage: 50 states within United States
Operational Metrics
- Total Investment Portfolio: $364.2 million (as of Q4 2023)
- Number of Active Investment Regions: 38 states
Great Elm Capital Corp. (GECC) - Marketing Mix: Promotion
Quarterly Financial Reports and Investor Presentations
Great Elm Capital Corp. publishes quarterly financial reports with the following key metrics:
| Reporting Period | Net Investment Income | Total Assets |
|---|---|---|
| Q4 2023 | $4.2 million | $286.7 million |
| Q3 2023 | $3.9 million | $279.5 million |
Investor Relations Website
GECC maintains an investor relations website with the following digital engagement features:
- SEC filing archives
- Earnings presentation downloads
- Investor contact information
- Stock performance tracking
Financial Conferences and Roadshows
Conference participation details for 2023-2024:
| Conference Name | Date | Location |
|---|---|---|
| Oppenheimer Financial Services Conference | December 2023 | New York, NY |
| KBW Financial Technology Conference | February 2024 | Virtual |
Digital Communication Channels
Digital promotion metrics:
- LinkedIn followers: 1,247
- Twitter followers: 523
- Website monthly visitors: 8,900
Financial Performance Updates
Performance transparency metrics:
| Metric | 2023 Value |
|---|---|
| Dividend Yield | 9.2% |
| Net Asset Value | $15.37 per share |
| Total Investment Return | 12.4% |
Great Elm Capital Corp. (GECC) - Marketing Mix: Price
NASDAQ Trading Details
Ticker Symbol: GECC
Stock Price Performance
| Metric | Value |
|---|---|
| Current Stock Price (as of 2024) | $3.75 |
| 52-Week Low | $2.85 |
| 52-Week High | $4.45 |
Dividend Distribution
Dividend Yield: 10.4%
- Quarterly Dividend: $0.10 per share
- Annual Dividend: $0.40 per share
Market Capitalization
| Market Cap Category | Value |
|---|---|
| Total Market Capitalization | $124.5 million |
Pricing Competitive Analysis
Comparative Yield Analysis for Business Development Companies
| Company | Dividend Yield |
|---|---|
| Great Elm Capital Corp | 10.4% |
| Peer Average | 8.7% |
Investment Pricing Metrics
- Price to Book Ratio: 0.85
- Price to Earnings Ratio: 6.2
- Net Asset Value per Share: $4.40
Trading Volume and Liquidity
| Metric | Value |
|---|---|
| Average Daily Trading Volume | 75,000 shares |
| Shares Outstanding | 33.2 million |
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