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Gladstone Commercial Corporation (GOOD): Marketing Mix [Jan-2025 Updated] |
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Gladstone Commercial Corporation (GOOD) Bundle
Dive into the strategic world of Gladstone Commercial Corporation (GOOD), a dynamic commercial real estate investment trust that transforms property investment into a calculated art form. With a robust portfolio spanning multiple U.S. states and a laser focus on mission-critical commercial assets, GOOD offers investors a unique blend of stability, strategic location, and consistent income generation. From industrial warehouses to prime office spaces, this NASDAQ-traded REIT represents a sophisticated approach to real estate investment that balances risk, returns, and long-term value creation in today's complex commercial property landscape.
Gladstone Commercial Corporation (GOOD) - Marketing Mix: Product
Commercial Real Estate Investment Trust (REIT) Profile
Gladstone Commercial Corporation operates as a publicly-traded real estate investment trust specializing in commercial properties.
| Property Type | Details |
|---|---|
| Total Portfolio Size | 103 properties as of Q3 2023 |
| Geographic Distribution | 24 U.S. states |
| Total Rentable Square Footage | 4.8 million square feet |
| Occupancy Rate | 97.5% as of September 30, 2023 |
Property Portfolio Composition
- Industrial properties: 54% of portfolio
- Office properties: 46% of portfolio
- Primarily mission-critical commercial real estate assets
Lease Characteristics
| Lease Metric | Value |
|---|---|
| Weighted Average Lease Term | 7.4 years |
| Contractual Rent Escalations | 2.4% average annual increase |
| Number of Tenants | 108 tenants across portfolio |
Investment Strategy
Focuses on acquiring and managing properties through long-term net lease agreements with established business tenants.
- Targets properties with stable, predictable cash flows
- Prioritizes high-quality, well-located commercial assets
- Diversifies across multiple industries and geographic regions
Gladstone Commercial Corporation (GOOD) - Marketing Mix: Place
Geographic Distribution
As of 2024, Gladstone Commercial Corporation operates in 134 properties across 18 states, with a total portfolio of 15.4 million rentable square feet.
| State | Number of Properties | Total Square Feet |
|---|---|---|
| Texas | 27 | 3,200,000 |
| Pennsylvania | 19 | 2,100,000 |
| Florida | 16 | 1,800,000 |
Property Location Strategy
Gladstone focuses on strategic metropolitan and suburban locations with strong economic fundamentals.
- Target markets include major business corridors
- Proximity to transportation infrastructure
- Concentration in high-growth economic regions
Distribution Channels
Distribution channels include direct leasing to businesses across multiple commercial real estate sectors.
| Property Type | Percentage of Portfolio |
|---|---|
| Office | 62% |
| Industrial | 38% |
Market Penetration
Occupancy rate as of Q4 2023: 90.2%
- Weighted average lease term: 6.2 years
- Average rental rate: $14.50 per square foot
Gladstone Commercial Corporation (GOOD) - Marketing Mix: Promotion
Investor Relations Through Quarterly Earnings Reports and Conference Calls
Gladstone Commercial Corporation conducted 4 quarterly earnings calls in 2023, with total investor participation of approximately 87 institutional investors. The company's Q4 2023 earnings call had 42 direct participants.
| Earnings Quarter | Total Participants | Institutional Investors |
|---|---|---|
| Q1 2023 | 35 | 22 |
| Q2 2023 | 41 | 29 |
| Q3 2023 | 38 | 25 |
| Q4 2023 | 42 | 30 |
Active Engagement with Shareholders
In 2023, Gladstone Commercial Corporation distributed 52,000 annual reports and conducted 6 investor presentations across major financial centers.
- Annual report distribution: 52,000 copies
- Investor presentations: 6 events
- Presentation locations: New York, Chicago, Boston, San Francisco, Los Angeles, Houston
Financial Websites and Stock Exchange Communication
The company maintains active profiles on NYSE, Bloomberg, and Yahoo Finance, with real-time stock tracking and corporate information updates.
| Platform | Profile Views (2023) | Information Update Frequency |
|---|---|---|
| NYSE | 124,500 | Real-time |
| Bloomberg | 98,200 | Daily |
| Yahoo Finance | 156,700 | Real-time |
Corporate Communication Strategy
Gladstone Commercial Corporation maintains transparent communication channels with quarterly performance disclosures and strategic initiative updates.
- Quarterly performance disclosure frequency: 4 times annually
- Strategic initiative updates: Minimum 2 per year
- Communication channels: Investor relations website, SEC filings, press releases
Digital Platform Engagement
The company's investor relations website received 78,500 unique visitors in 2023, with an average session duration of 4.2 minutes.
| Digital Platform | Unique Visitors (2023) | Average Session Duration |
|---|---|---|
| Investor Relations Website | 78,500 | 4.2 minutes |
Gladstone Commercial Corporation (GOOD) - Marketing Mix: Price
Stock Performance and Pricing
As of January 2024, Gladstone Commercial Corporation (GOOD) trades on NASDAQ with the following key financial metrics:
| Metric | Value |
|---|---|
| Stock Price (January 2024) | $14.23 |
| Market Capitalization | $594.6 million |
| Dividend Yield | 8.27% |
| Quarterly Dividend | $0.135 per share |
Dividend Payment Strategy
Gladstone Commercial Corporation maintains a consistent dividend payment structure:
- Monthly dividend distribution
- Quarterly dividend of $0.405 per share
- Annual dividend of $1.62 per share
Pricing Factors
The company's pricing strategy is influenced by multiple factors:
- Real estate portfolio performance
- Market economic conditions
- Interest rate environment
- Commercial real estate market trends
Financial Performance Indicators
| Financial Metric | 2023 Value |
|---|---|
| Total Revenue | $197.4 million |
| Net Income | $45.2 million |
| Funds from Operations (FFO) | $82.6 million |
Investment Characteristics
Gladstone Commercial Corporation's pricing strategy emphasizes:
- Long-term value generation
- Stable income stream
- Consistent shareholder returns
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