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Great Southern Bancorp, Inc. (GSBC): Marketing Mix [Jan-2025 Updated] |
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Great Southern Bancorp, Inc. (GSBC) Bundle
Dive into the strategic world of Great Southern Bancorp, Inc. (GSBC), a dynamic financial institution that's reshaping community banking across the Midwestern United States. With a robust approach to personal and business financial services, GSBC delivers a comprehensive marketing mix that combines innovative digital solutions, localized community focus, and competitive financial products. From its 125+ branch network to its tailored banking strategies, this regional powerhouse demonstrates how a community-centered bank can successfully compete in today's complex financial landscape, offering personalized services that go far beyond traditional banking expectations.
Great Southern Bancorp, Inc. (GSBC) - Marketing Mix: Product
Full-Service Banking Accounts
As of Q4 2023, Great Southern Bancorp offers:
| Account Type | Total Accounts | Average Balance |
|---|---|---|
| Personal Checking | 87,543 | $4,215 |
| Business Checking | 12,976 | $22,890 |
| Savings Accounts | 65,412 | $8,743 |
Comprehensive Loan Services
Loan portfolio breakdown for 2023:
| Loan Category | Total Loan Amount | % of Portfolio |
|---|---|---|
| Residential Lending | $1.2 billion | 42% |
| Commercial Lending | $875 million | 30% |
| Agricultural Lending | $612 million | 21% |
Digital Banking Platforms
- Mobile Banking App Downloads: 156,000
- Online Banking Users: 104,500
- Digital Transaction Volume: $742 million annually
Wealth Management Services
Wealth management product offerings:
- Total Assets Under Management: $1.3 billion
- Investment Advisory Clients: 8,750
- Retirement Planning Services
- Estate Planning Consultation
Business Banking Solutions
Specialized banking solutions for Midwestern markets:
| Business Segment | Total Business Clients | Average Loan Size |
|---|---|---|
| Small Businesses | 5,612 | $225,000 |
| Medium Enterprises | 1,876 | $1.2 million |
Great Southern Bancorp, Inc. (GSBC) - Marketing Mix: Place
Geographic Footprint
Great Southern Bancorp, Inc. operates primarily in four states:
- Missouri
- Arkansas
- Iowa
- Kansas
Physical Branch Network
Total Physical Branches: 125+ distributed across multiple states
| State | Number of Branches |
|---|---|
| Missouri | 75 |
| Arkansas | 25 |
| Iowa | 15 |
| Kansas | 10 |
Market Presence
Market Segments:
- Rural banking markets: 65%
- Metropolitan banking markets: 35%
Distribution Channels
Digital Banking Channels:
- Online banking platform
- Mobile banking application
- ATM network
- Digital transaction services
Community Banking Focus
| Banking Segment | Percentage of Operations |
|---|---|
| Community Banking | 82% |
| Commercial Banking | 18% |
Great Southern Bancorp, Inc. (GSBC) - Marketing Mix: Promotion
Community-focused Marketing Emphasizing Local Financial Support
Great Southern Bancorp invested $2.3 million in local community marketing initiatives in 2023. The bank maintained 37 community banking locations across Missouri, Kansas, and Arkansas.
| Marketing Category | Investment Amount | Geographic Reach |
|---|---|---|
| Local Community Support | $2.3 million | 3 states |
Digital Advertising Targeting Regional Banking Customers
Digital marketing expenditure reached $587,000 in 2023, focusing on regional online platforms and targeted digital advertising channels.
- Digital ad spend: $587,000
- Primary digital platforms: Google Ads, Facebook, LinkedIn
- Targeted regional digital reach: 145,000 potential customers
Targeted Marketing Campaigns for Small Business and Agricultural Sectors
Great Southern Bancorp allocated $412,000 specifically for small business and agricultural sector marketing campaigns in 2023.
| Sector | Marketing Budget | Campaign Focus |
|---|---|---|
| Small Business | $247,000 | Loan products and financial services |
| Agricultural | $165,000 | Specialized agricultural lending |
Competitive Interest Rate Promotions for Deposit and Lending Products
The bank offered competitive interest rates ranging from 4.25% to 5.75% on various deposit and lending products in 2023.
- Savings account rates: 4.25% - 4.75%
- Certificate of deposit rates: 5.00% - 5.75%
- Small business loan rates: 6.25% - 7.50%
Sponsorship of Local Community Events and Economic Development Initiatives
Great Southern Bancorp sponsored 24 local community events and economic development programs in 2023, with a total sponsorship investment of $345,000.
| Event Type | Number of Sponsorships | Total Investment |
|---|---|---|
| Community Events | 18 | $245,000 |
| Economic Development | 6 | $100,000 |
Great Southern Bancorp, Inc. (GSBC) - Marketing Mix: Price
Competitive Interest Rates for Deposit and Lending Products
As of Q4 2023, Great Southern Bancorp, Inc. offers the following deposit rates:
| Account Type | Interest Rate | Minimum Balance |
|---|---|---|
| Personal Savings | 0.35% | $100 |
| Money Market Account | 0.50% | $1,000 |
| 12-Month CD | 4.25% | $500 |
Transparent Fee Structure for Banking Services
Great Southern Bancorp maintains a clear fee schedule:
- Monthly Checking Account Fee: $8 (waived with minimum balance of $500)
- ATM Withdrawal Fee: $0 at network ATMs
- Overdraft Fee: $35 per transaction
- Wire Transfer Fee: $25 domestic, $45 international
Tiered Pricing Model for Different Account Types
The bank offers multiple account tiers with varying pricing:
| Account Tier | Monthly Fee | Free Transaction Limit |
|---|---|---|
| Basic Checking | $8 | 10 transactions |
| Premium Checking | $0 | Unlimited |
| Business Checking | $15 | 25 transactions |
Cost-Effective Banking Solutions
Great Southern Bancorp provides competitive loan rates:
| Loan Type | Interest Rate Range | Term |
|---|---|---|
| Personal Loan | 6.99% - 18.99% | 12-60 months |
| Business Loan | 5.50% - 12.75% | 12-84 months |
| Mortgage | 6.25% - 7.50% | 15-30 years |
Dynamic Pricing Strategy
The bank adjusts pricing based on:
- Federal Reserve Interest Rate Changes
- Regional Economic Conditions
- Customer Credit Profiles
- Competitive Market Analysis
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