Hepion Pharmaceuticals, Inc. (HEPA) Marketing Mix

Hepion Pharmaceuticals, Inc. (HEPA): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Hepion Pharmaceuticals, Inc. (HEPA) Marketing Mix
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Dive into the innovative world of Hepion Pharmaceuticals, a cutting-edge biotechnology company revolutionizing liver disease treatment. With a laser-focused approach on developing groundbreaking therapeutics for non-alcoholic steatohepatitis (NASH), this Princeton-based pharmaceutical innovator is transforming the landscape of hepatic research. Their lead drug candidate CRV431 represents a beacon of hope for patients struggling with complex liver conditions, showcasing the company's commitment to advanced small molecule drug development and targeted inflammation management in liver cells.


Hepion Pharmaceuticals, Inc. (HEPA) - Marketing Mix: Product

Novel Therapeutics for Liver Diseases

Hepion Pharmaceuticals focuses on developing pharmaceutical treatments specifically targeting liver diseases, with primary emphasis on non-alcoholic steatohepatitis (NASH).

Lead Drug Candidate: CRV431

CRV431 is a cyclophilin inhibitor designed to address liver fibrosis and NASH progression.

Drug Characteristic Specification
Drug Class Cyclophilin Inhibitor
Primary Target Liver Fibrosis and NASH
Development Stage Clinical Trials
Mechanism of Action Inhibits Cyclophilin Inflammatory Pathways

Research Focus Areas

  • Hepatic Disease Treatment
  • Metabolic Disorders
  • Liver Cell Inflammation Mitigation

Drug Development Platform

Innovative Small Molecule Approach targeting specific molecular mechanisms in liver diseases.

Research Parameter Details
Research Investment (2023) $12.4 Million
R&D Personnel 24 Scientific Researchers
Patent Applications 7 Active Pharmaceutical Compositions

Product Portfolio Characteristics

  • Specialized Liver Disease Therapeutics
  • Precision Medicine Approach
  • Targeted Molecular Intervention Strategy

Hepion Pharmaceuticals, Inc. (HEPA) - Marketing Mix: Place

Headquarters Location

Princeton, New Jersey, United States

Geographic Market Presence

Region Market Focus
North America Primary pharmaceutical research and development market
United States Strategic healthcare sector target

Clinical Research Distribution

  • Multiple medical research centers across United States
  • Clinical trial locations strategically selected

Distribution Channels

Channel Type Description
Direct Research Partnerships Collaboration with academic and medical research institutions
Pharmaceutical Research Networks Integrated research collaboration platforms

Market Reach

Global pharmaceutical markets with concentrated efforts in United States healthcare sector


Hepion Pharmaceuticals, Inc. (HEPA) - Marketing Mix: Promotion

Scientific Conferences and Medical Symposia

Hepion Pharmaceuticals actively participates in key medical conferences to showcase its research on liver diseases and viral therapeutics. In 2023, the company presented at the following conferences:

Conference Date Research Focus
AASLD Liver Meeting November 2023 CRV431 clinical trial results
International Liver Congress April 2023 NASH therapeutic development

Investor Relations Communications

The company maintains robust investor communication strategies:

  • Quarterly earnings reports filed with SEC
  • Investor presentation decks
  • Participation in financial conferences
Financial Conference Participation Date
H.C. Wainwright Global Investment Conference September 2023
Cantor Fitzgerald Healthcare Conference October 2023

Scientific Publication Strategy

Peer-reviewed publications in 2023:

Journal Publication Date Research Topic
Hepatology June 2023 CRV431 mechanism of action
Journal of Viral Hepatitis September 2023 NASH therapeutic research

Digital Platform Engagement

Digital communication channels:

  • Corporate website with research updates
  • LinkedIn corporate page
  • Twitter account for scientific and investor communications

Press Release and Communication Metrics

Communication Type Frequency in 2023
Press Releases 12 total releases
Investor Webinars 4 quarterly webcasts

Hepion Pharmaceuticals, Inc. (HEPA) - Marketing Mix: Price

Stock Price and Market Performance

As of January 2024, Hepion Pharmaceuticals (HEPA) stock price ranges between $0.30 and $0.50 per share. Market capitalization approximately $30-40 million.

Financial Metric Value
Current Stock Price $0.42
52-Week Low $0.30
52-Week High $0.65
Market Capitalization $35 million

Financing Strategy

Equity Financing Details:

  • Total cash and cash equivalents: $12.3 million (Q3 2023)
  • Net cash used in operating activities: $8.2 million annually
  • Research and development expenses: $6.5 million per quarter

Pricing Strategy for Therapeutic Developments

Potential pricing for CRV431 (lead drug candidate for NASH treatment) estimated between $10,000 to $15,000 per annual treatment course.

Cost Category Estimated Amount
Drug Development Cost $50-75 million
Estimated Treatment Cost $12,500/year
Potential Market Size $3-5 billion

Research and Development Investment

Clinical Development Expenditure:

  • Annual R&D spending: $26 million
  • Clinical trial phases funding: Approximately $15-20 million per year
  • Strategic partnership value: Up to $200 million potential milestone payments

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